Chris Rea 

Enterprise success stories

Chris Rea 

Chris Rea started his business Young Ones in response to the ‘onesie’ craze which took off in 2010. Chris found that the leading brands were charging high prices for their products and there was an opportunity in the market for a new, similar quality but lower priced entrant. Chris sourced the onesies originally by using the Ali Baba website, and then worked with international suppliers to develop products which were initially aimed at University Ski clubs. Offering custom colours, logos and printing, Young Ones has been able to grow across over 20 Universities in the UK, supplying onesies in a range of colours and sizes to groups and individuals. They now employ commission based brand reps on campuses, and have also been successful in making sales in US Universities, aiming to expand further over the coming year.

Chris stated that ‘The core of the Young Ones business model is the ability to quickly spot trending fashions and source high quality but lower priced alternatives. We are currently working on a range of summer products which follow this model and the aim to establish a disruptive brand which attracts sufficient followers to allow us to lead trends. To date we have turned over approximately £120k with profit of £50k’.

Company website: www.youngones.org.uk