Morgan Williams

Enterprise success stories

Morgan Williams 

Morgan Williams (Exercise and Sports Science 2011) started up his company RedPivot which produces custom-made skateboards during his time at the University of Exeter. Talking about how the idea came about, Morgan said that he couldn’t find a skateboard he liked, and as a result he started to shape some for himself and friends. As demand grew he realised there was an opportunity to develop it into a business and established his company RedPivot, which creates skateboards and longboards.

Morgan was awarded in 2012 the £4,000 top prize in a Dragon’s Den-style competition in Wales for his innovative custom-made skateboards. He was also recently shortlisted in the Young Entrepreneur category in the inaugural Monmouthshire Business Awards.

RedPivot also includes Exeter alumni Rachel Matovu (English and Film Studies 2012) and Michael Scull (MSc International Management and Marketing), who have helped with marketing and creating artwork for the boards. Bleddyn Williams, Morgan’s brother and a Physics student at Exeter has also contributed to designing and building the machines and shaping the boards.

To cater for demand, Morgan built his own hydraulic press machine in his garage, a machine that exclusively caters to his creations. His innovative approach led to him winning the Gorsedd y Dreigiau, the Welsh equivalent of Dragon’s Den. His story has also featured on the BBC and in newspapers.

Morgan said “It’s been really great to have all this recognition through the media and the awards. Receiving funding for my business through grants has also really allowed me to pursue this business. I couldn’t have got this far without the help of everyone on the team."