SCRuf Wear

Enterprise success stories

SCRUf Wear

What do you study at the University of Exeter?

Nick and Jamie study Management with Marketing. Gareth studies BA Spanish.

What is your business all about?

We are a fresh new clothing company bringing stylish, comfortable and affordable clothing to everyone.

What is your business’s unique selling point (USP)? What is your main form of advertising? Who are your main competitors?

Our USP is as the name “SCRUf” suggests. When you’re not in the mood to dress up then SCRUf is a great way out, put on some casual clothes and you’ll still look really cool. Our main advertising is through our website and social media such as facebook and twitter. We also tell EVERYONE about it. Whether parents, friends or lecturers, we want everyone to know about SCRUf so chat to them about it and give them a business card. Word of mouth is one of the most powerful advertising methods available, people get face value about our company and a real feeling for what we are about, and its FREE!

Our competition is anyone who produces similar clothing lines to us, it’s a competitive market and producing something really unique is very difficult.

Where did your idea come from? What is the start-up story behind your business?

As first year students we had the same old problem of being short for cash. So one day we decided it was time to make some money while we were at University. Clothing is an exciting market, there will always be a demand for it and fashions are constantly changing. The great thing about it is there are no rights and wrongs, you can design whatever fashion you want, this flexibility appealed to us and we decided this was the market for us…SCRUf was born!

Juggling your academic studies with your new business as well as still having a social life must be a challenge. How do you accommodate the three and what does an average day, if you have one, look like for you?

The problem is that running a business always comes with surges of excitement followed by calmer times. Sometimes there is not much to do for SCRUf and university work and carry on nicely. Whereas sometimes it seems like there is too much to ever get on top of. It can be stressful but if you manage your time properly then there is always time to get the best out of everything.

A typical day would start around 9 o’clock with breakfast. We all live together so we often discuss things that need to be done for SCRUf and assign work for each other at this point. We all then head off our separate ways for most of the day going to lectures, hockey training, the library etc. Within this we all find our own time to do any administration or other tasks that need doing for SCRUf. In the evening we all return home and battle for kitchen space to make supper. Later on we either relax to a film or go out.

What things helped you learn how to run a new business? Has there been anything or anyone in particular that has helped you along the way?

Our parents and personal tutors have provided seasoned wisdom to us which is always helpful. Studying a business degree has also allowed us to practise theories we have learnt about. However, we are all hugely enthusiastic about SCRUf which is hugely important, there is passion behind the idea. We have not looked for much advice but instead learnt through mistakes as we have progressed. It is not easy starting a business but you learn a lot of the rights and wrongs very quickly otherwise you realise that you will be left with nothing.

What support have you received from the University?

The University has helped us by providing the facility to set up stalls at the Freshers’ fair and the entrepreneurial fair. This has given us promotion and the chance to sell our stuff! The university also provides us with one other endless resource. Thousands of students all in one area who we can sell to!

What do you think has been your key to success so far?

We are still a very new company. However any successes so far have all been down to our enthusiasm for SCRUf.

Have you made any mistakes along the way? Is so, what have you learnt from these? And further, if you could go back in time, are there any things that you would change or would do differently?

As said mistakes have been made that we have learnt from. Our main problem has been the language barrier with our manufacturers abroad, messages have also been misinterpreted leading to mistakes. We now ensure that all messages are simple and straightforward. We do not look back on our mistakes though. Just make sure we are always moving on positively for the future.

What can we look forward to in terms of your business? Have you got any future plans for it?

Our future plans are to get SCRUf as widely known as possible. We want to get a unique clothing line in which all elements complement each other and a fresh SCRUf image is created.

How about yourself? Where do you see yourself in five years? Ten years?

Ideally SCRUf appearing in shops all over the UK and steadily expanding into the global market!

What advice do you have for other University of Exeter students who are looking to start their own business?

Do it, it’s a lot of fun and even if it fails a great life experience. Just be cautious, it is easy to throw money at a problem to try and sort it out. Take things slowly, keep on top of your accounts and do the market research before you begin.