We are a unified directorate responsible for Marketing, Student Recruitment, Communications and Global Student Recruitment and Partnerships. Our role is to enhance our university's global reputation, help build effective stakeholder relationships, and attract and develop students with the potential to excel.

We are responsible for building and maintaining the University’s brand and competitive position regionally, nationally and internationally. We support the University’s vision to become a truly global institution by extending our presence, reach and impact around the world.

We are committed to developing world-class content; engaging with future students, students, staff and partners to help build an outstanding educational and student experience, develop high quality services and to raise awareness about the University and all its activities.

We engage with stakeholders in the UK and all around the world and have expertise in global partnerships, branding, strategic marketing, event management, digital and traditional media, admissions, widening participation, market research and internal communications.

Communications

We bring together communications across the University to promote our world leading research, education and student experience.

Student Recruitment

We play a key role in delivering the University’s ambition to recruit high potential students from all around the world.

Strategic Marketing

Our purpose is to understand the needs of students and customers and to help the University to make good business and investment decisions using customer and market data. We work closely with colleges and colleagues in the Education and Student Experience Service to produce marketing strategies and deliver tactical campaigns.

Global Partnerships

We support the University’s vision to become a truly global institution by extending our presence, reach and impact around the world.  We facilitate international excellence in research and promote a world-leading student experience, bringing opportunities to students and colleagues, as well as developing a global culture across our campuses.  We build upon our existing international partnerships and forge new collaborations.