Description
Marketing Management
| Module title | Marketing Management |
|---|---|
| Module code | INT3602B |
| Academic year | 2018/9 |
| Credits | 15 |
| Module staff | Karen Glide (Convenor) |
| Duration: Term | 1 | 2 | 3 |
|---|---|---|---|
| Duration: Weeks | 10 |
| Number students taking module (anticipated) | 100 |
|---|
Description - summary of the module content
Module description
This module will introduce new marketing students to the fascinating world of modern marketing in an innovative and comprehensive yet practical and enjoyable way. Students will have the opportunity amalgamating theory and concepts to real case studies, which will help them to feel more confident both in academic education as well as the industry.
This module is suitable both for specialist as well as non-specialist students.
Module aims - intentions of the module
This module will introduce students to marketing management; it will teach them to analyse the marketing processes, to investigate the purpose of marketing within a business context and to apply marketing theory to practical situations.
Intended Learning Outcomes (ILOs)
ILO: Module-specific skills
On successfully completing the module you will be able to...
- 1. Demonstrate understanding of marketing theory
- 2. Assess and analyse the marketing management requirements of a company or business
- 3. Demonstrate understanding of the functions of marketing
- 4. Identify and evaluate the marketing channels appropriate to a companys strategy
ILO: Discipline-specific skills
On successfully completing the module you will be able to...
- 5. Apply marketing theory to a business situation
- 6. Critically analyse a case study or work situation problem
- 7. Write a marketing report
ILO: Personal and key skills
On successfully completing the module you will be able to...
- 8. Use analytical skills
- 9. Work in groups
- 10. Carry out research to complete assignments
Syllabus plan
Syllabus plan
Defining Marketing; Marketing Segmentation; Product Positioning; Pricing Strategies; Distribution Channels; Promotion & Advertising; Marketing Planning; Ethical Issues in Marketing.
Learning and teaching
Learning activities and teaching methods (given in hours of study time)
| Scheduled Learning and Teaching Activities | Guided independent study | Placement / study abroad |
|---|---|---|
| 30 | 120 |
Details of learning activities and teaching methods
| Category | Hours of study time | Description |
|---|---|---|
| Lectures | 10 Hour | Major theories required to be applied to cases will be taught |
| Seminars | 20 Hours | Theories learned will be applied to real life mini-case studies in teams and mini-presentations will be carried out |
| Home Study | 120 Hours | Students are expected to study the essential and recommended reading supplied at the end of each Lecture. Students should also work on their presentations as well as their assignment |
Assessment
Formative assessment
| Form of assessment | Size of the assessment (eg length / duration) | ILOs assessed | Feedback method |
|---|---|---|---|
| Mini-case study presentations in teams (one each week for 9 weeks) | 5 Minutes | 1-6, 8, 9 | Verbal feedback |
Summative assessment (% of credit)
| Coursework | Written exams | Practical exams |
|---|---|---|
| 75 | 0 | 25 |
Details of summative assessment
| Form of assessment | % of credit | Size of the assessment (eg length / duration) | ILOs assessed | Feedback method |
|---|---|---|---|---|
| Marketing Management Presentation | 25 | 30 Minutes | 1-10 | Written |
| Assignment | 75 | 2,000 | 1-8, 10 | Written |
| 0 | ||||
| 0 | ||||
| 0 | ||||
| 0 |
Re-assessment
Details of re-assessment (where required by referral or deferral)
| Original form of assessment | Form of re-assessment | ILOs re-assessed | Timescale for re-assessment |
|---|---|---|---|
| As above | Written assignment | 1-8, 10 | Within 14 days of examination board |
Re-assessment notes
Resubmit/submit a written assignment. This will constitute the mark for the module.
Resources
Indicative learning resources - Basic reading
Essential Reading:
Kotler, P. & Armstrong, G. (2014). Principles of Marketing (15th Ed.). Global Edition. London: Prentice Hall. ISBN: 10 0137006691.
Recommended reading:
List provided at the end of each Lecture notes, revised and changed regularly.
Indicative learning resources - Web based and electronic resources
ELE – http://vle.exeter.ac.uk/course/view.php?id=3295
Module has an active ELE page
| Credit value | 15 |
|---|---|
| Module ECTS | 7.5 |
| NQF level (module) | 6 |
| Available as distance learning? | No |
| Origin date | 2011 |
| Last revision date | 24/08/2015 |