Exeter’s PG Prospectus wins gold.

Exeter’s PG Prospectus is officially the best

The University’s 2009 Postgraduate Prospectus was awarded top honours in the annual HEIST Higher Education Marketing Awards on 7 May, receiving the Gold Award for Best Postgraduate Prospectus.

Becky Hughes in the Marketing team who wrote, edited and project managed the prospectus and Paul Chinn, Senior Designer, received the award at the awards dinner at the Royal Courts of Justice.

The HEIST awards are the longest running and most competitive marketing awards in the HE sector. Other winners in the Postgraduate Prospectus category were Leicester University (bronze award) and Royal Agricultural College (silver). The University last received a HEIST award in 1996 for its undergraduate prospectus.

Amongst the criteria that the judges used were:

  • aims and objectives that adhere to SMART principles
  • a prospectus plan which includes realistic timeframes and sensible resource allocation
  • good communication of the institution’s portfolio and supporting services
  • appropriateness of editorial style for the target audience
  • innovation in design
  • project management which demonstrates a professional approach to the entire production process, including information gathering, content management and management of external partners in the production process.

More information can be found at http://www.heistawards.co.uk/

Date: 19 May 2009