Hebba Haddad presenting her research
Hebba Haddad is investigating how message content can affect sustainable travel choices, as well as how motivations affect comprehension of climate science.

Dynamics of Communicating Climate Change Information

Partner

Met Office

Project team

Dr. Thomas Morton
Hebba Haddad (PhD Researcher)

Type

CASE Award

About the project

This project focuses on how to communicate climate change science more effectively. In particular, we investigate how message content and audience motivation interact to produce joint effects on understanding, trust, and resulting attitude and behaviour change. The research focuses on climate change messages as they inform travel decisions and strategies. These are particularly important because they impact heavily on carbon emissions associated with trip behaviour. The project aims to explore the barriers that the Met Office, as a leading public body in the field, may face in communicating its science by examining different audiences’ demands for climate change information. The focus is on demonstrating how message content can affect users’ motivations to make sustainable travel choices, but also how motivations can affect ability and willingness to comprehend climate science. The research will be of interest to the Met Office and other communicators of science. The expected outcomes include an enhanced understanding of the processes involved in the communication of scientific information and a series of practical recommendations.

Themes

Travel, Transport and Sustainability
Environment and Landscape

Outputs

Presentations

 

 'Dynamics of Communicating Climate Change Information'

Presentation from the PhD Researcher Seminar Series
25/04/2011 Presentation slides - Haddad Podcast - Haddad

 'Dynamics of Communicating Climate Change Information' (shorter version)

Presentations from the Showcase Event  08/06/2011 Presentation slides - Haddad Short podcast - Haddad

How best to communicate climate change? Similarities and differences in the perspectives of climate scientists and professional communicators

Research Student Conference: Human Behaviour and Climate Change, School of Psychology, Cardiff University, Haddad, H., Morton, T. and Rabinovich, A. September 2011    

The roles of ‘tone of voice‘ and uncertainty when communicating climate change information

British Psychological Society Social Section Conference, 2011, Cambridge Haddad, H., Morton, T. and Rabinovich, A. September 2011    

The roles of ‘tone of voice‘ and uncertainty when communicating climate change information

Planet Under Pressure 2012 Conference, Excel London, Haddad, H., Morton, T. and Rabinovich, A.  March 2012    

 

News items

 

Podcast now available on the dynamics of communicating climate change

 
News item 07 June 2011