Courses and resources

Researcher Development : Communicating Your Research to the Media and the Public

Description

Theme:

Education and Research

Category:

Education and Research

About this course:

This interactive and practical course will help you increase your confidence and build the relevant skills required to effectively communicate your research to a non-academic audience.

Learning outcomes:

As a result of attending this course, you will be able to:.

- Identify newsworthy, 'media-friendly' elements of your research.

- Prepare for a media interview and understand what key elements are required.

- Write clearly and concisely, avoiding jargon, so that readers with little or no prior knowledge can understand what is being communicated.

- Use examples, anecdotes and metaphors that the audience can relate to.

- Step outside of your own expertise and look for the 'hook' which will make the content relevant to the values of the audience.

- Be aware of the audience's differing perspectives and be sensitive to their needs and values.

- Construct an effective 'press release' which showcases your research to a wide audience

Who should attend this course:

This course is recommended for Research Staff.

Presenter(s):

This session is delivered by staff from the Academic Development team.

What previous participants have said about the course:

"The realisation that I am already using public engagement but also how to control and manage it; what makes my research exciting and have impact"- Research Staff member in the Medical School.

Before the course:

No preparation is required for this course.

Learning provider:

This course is administered by Researcher Development; please contact researcherdevelopment@exeter.ac.uk for more details.

Details
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