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Contact: UoE Consulting


Audiences & Participants

Understanding your audience is key to ensuring that your cultural offer continues to engage your existing base as well as encouraging new users to enter your world. Whether your performance company needs advice on how to evaluate its shows, or the heritage site you manage is exploring new ways to reach diverse audiences, the Culture Innovation Consultancy team has the expertise and experience to deliver the insights and strategic planning your organisation needs to keep growing.

Our experts have worked with clients across the cultural, heritage and creative industries sectors, including Exeter Cathedral, Tate, Exeter City Football Club, San Francisco Museum of Modern Art, Victoria & Albert Museum, and many more.

Our team provides expertise on:

  • Visitor experience, including the use of AR and VR technology
  • Audience development strategy and planning
  • Project evaluation planning, design and delivery
  • Cultural tourism
  • Public engagement programme development

Case Study: Situations

Performed across three long weekends in September 2017, The Tale was a journey of discovery across the coast of Torbay, inspired by the writing of acclaimed author Philip Hoare, who spent many childhood holidays there. Audiences uncovered site-specific art works across three towns in South Devon, navigating the journey with just a handy guide. Produced by Bristol-based public arts specialists Situations, The Tale featured nine new works created by leading international artists, often in collaboration with local people.

With her research specialism in audiences and outdoor performance, Dr Evelyn O’Malley provided Situations with an in-depth evaluation of the project and its outcomes, which are fundamental to the reporting requirement of public funding bodies such as the Arts Council, as well as for internal organisational review.