Digital Tech Case Study: ModMyPi

Sound advice for a successful business case

When Raspberry Pi launched a low-end micro-computer aimed at encouraging programming, University of Exeter student Jacob Marsh saw an opportunity. One of the first in line to buy the much-anticipated micro-computer, Jacob set out to design a case to house the computer.

Launching his business ModMyPi with a simple website in 2012, Jacob soon realised the potential of his product after receiving more than 300 orders in the first few days. Jacob turned to start-up support incubator SETsquared for business support.

Innovative mentoring

With no background in business, Jacob’s plan was to create the cases with a 3D printer, but it soon became apparent that this route of manufacturing would not meet demand. “When I realised the extent of the orders, I was unsure how to manufacture the product, so I went to SETsquared at the Exeter Innovation Centre and asked for their advice,” explained Jacob.

“SETsquared put me in touch with the right contacts for advice and I was quickly able to access the suppliers I needed to fulfil my orders. Joe Pearce at SETsquared has been an invaluable mentor and provided proactive advice on how to grow my business.

“The team set me up with an office, provided grants to develop additional products and has acted as a catalyst for my business success,” added Jacob.

Jacob was announced as one of the Top 50 entrepreneurs by SETsquared, honoured at an event at the House of Commons alongside eight other innovative businesses based in Exeter.

City of digital success

“The continued success of the technology sector in Exeter is heavily influenced by the support services in place. Helping shape and encourage these young start-ups just when they need it most, is vital to create these exciting tech firms of tomorrow,” said Joe Pearce, Head of Business Support at SETsquared’s centre in Exeter.

“Many entrepreneurs have a great idea and are experts in a particular field, but require the general business knowledge to turn that idea into reality, which is where SETsquared can help with a broad range of services,” added Joe.
SETsquared is a partnership between the universities of Bath, Bristol, Exeter, Southampton and Surrey that supports high-tech start-ups.

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