Fairtrade Myth: Price

Fairtrade Myth 1

MYTH - "Fairtrade products are more expensive"

FACT - Many Fairtrade certified products are own-label or inexpensive brand products.

Fairtrade Myth: Farmer's Price

Fairtrade Myth 2

MYTH - "Only a small percentage of the price of a Fairtrade product goes to the farmer"

FACT - The percentage of the farmers price is decided before it hits the shops, ensuring they receive a fair price.

Fairtrade on campus

Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world.

The University Commitment

The University is committed to supporting, using and promoting Fairtrade within the retail and catering outlets on campus and works towards a number of goals set by the Fairtrade Foundation. These goals include selling Fairtrade products such as food and cotton items on campus, as well as serving Fairtrade food and drinks at campus events.

The University Fairtrade Policy provides more information.


To highlight and celebrate the cause, each year the university Catering and Retail Team celebrate Fairtrade Fortnight in the spring, with events, promotions and competitions. Keep an eye on our Facebook page for more details about our involvement in Fairtrade Fortnight in early 2020.

Available on Campus

We're proud to be supporting the work of the Fairtrade Foundation by bringing some exciting and delicious products to our customers, including:

  • Divine chocolate bars - Milk, white, dark and orange
  • Starbucks frappuccino - Vanilla, mocha and coffee
  • Maltersers
  • Kit Kats
  • Tate & Lyle - Demerara sugar
  • Green & Blacks - Hot chocolate and chocolate bars including; milk, white, dark, hazelnut, maya gold
  • Lichfield's - English breakfast tea
  • Barisca Coffee Co. brand coffee - ground and beans

Play Fair - Get Involved

We are on the lookout for students who are interested in helping us to embed Fairtrade throughout our services and to promote ethical, fair practices across our campuses. If you are interested and feel passionate about Fairtrade issues, here are just some of the ways in which you can get involved:

  • Choose Fairtrade products and encourage your friends and colleagues to do the same
  • Attend Fairtrade themed events on campus - take a look at our Facebook page to find out more and share our posts to help spread the word.
  • Join a working group that meets once every term to help towards us achieving an University & College Fairtrade award. No huge commitment is required but student contributions will be invaluable to the University community. If you'd like to get involved, please email k.m.day@exeter.ac.uk.
  • Complete the scoping exercise survey about Fairtrade for the NUS – it takes around 10 minutes to complete.
  • Consider building Fairtrade into your degree - if your course work or dissertation provides an opportunity to investigate Fairtrade, trade justice or ethical consumption issues, let us help you. Contact k.m.day@exeter.ac.uk.
  • Become an auditor for the Fairtrade University & College award on behalf of Students Organising for Sustainability. Volunteer auditors conduct an audit of the University to review the efforts to embed and promote Fairtrade and wider ethical consumption. Full training will be provided. Find out more and register here (deadline for applicants is Friday 3rd April).