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What is Pathways to Marketing?

Pathways to Marketing provides the opportunity for students to explore the varied range of career paths within the marketing sector. Students from across all disciplines will find they have the skills and attributes that are required for a successful career in marketing, ranging from the economic, technical, creative and customer-facing aspects of the sector. We are subjected to marketing in everyday life, and all businesses and sectors incorporate some elements of marketing making this Pathway programme an ideal entry to numerous career options.

The Pathways to Marketing programme will once again be taking place in 2022. Successful students will take part in four days of training (to be confirmed), followed by an internship in a marketing and communications related role. The programme is open to all students from all campuses, however please see full eligibility criteria under the 'Am I eligible' heading below.

The interactive programme comprises of 2 key elements:

  • Employer-led training - 4 days (to be confirmed) of technical and employability training delivered by sector professionals (early-to-mid June 2022 - final dates to be confirmed)
  • Paid internship - You will be assigned an organisation where you will undertake a 35 hour paid internship (full-time or part-time in June 2022 - final dates to be confirmed). 

Applications for our 2022 Pathways programme will open Monday 22 November 2021 and close Monday 17 January 2022. Full details on how to apply will then be live on our webpages here as well as Handshake. Please note, applications will not be first come, first served and shortlisting will only take place once the application window has closed.

Interested in applying? Come along to the upcoming fair!

We will be at the upcoming Virtual Careers and Opportunities Fair on Wednesday 20th October, taking place via Handshake. If you would like to find out more about the programme and how it will run in 2022, you can now book onto one of our 3 available group sessions here.

If you are an employer and interested in getting involved in the Pathways to Marketing programme, please visit the employer-facing webpage here.

  • Gain an insight into different roles in the marketing sector
  • Increase knowledge of sector specific activities
  • Be inspired by experienced professionals
  • Gain confidence in your abilities
  • Develop your career plan
  • Culminates in an essential work experience, undertaking a paid internship 
  • This activity counts towards the Exeter Award
  • Receive a certificate

We welcome applications from all disciplines and levels of study from first year to final year, undergraduate or postgraduate as long as you can demonstrate a keen interest in this subject area. However, please see full eligibility criteria below: 

Student status

  • You must be a current University of Exeter student when you apply for and take part in the programme.
  • Even if the internship is remote working, you must be physically based in the UK to undertake the role.*
  • Students from any campus can apply for this pathway.
  • If you have previously completed the Pathways to Marketing programme, please note you are not eligible to apply again. However you are welcome to apply for a different Pathway. 
  • If you are an interrupted student, you will not have current student status and are therefore ineligible to apply for Professional Pathways.
  • If you are a full-time Postgraduate student, you are limited to working a maximum of 6 hours per week, however if you are able to gain supervisor approval to complete both the training and the 35 hour internship, you will be able to undertake the Pathways programme. You will need to seek approval if you are successful at the assessment centre stage.
  • If you are part-time Postgraduate student, you are limited to working a maximum of 18.25 hours per week, so would need to split your 35 hours across two weeks, unless you get supervisor approval to work full-time (35 hours) in one week. You will need to seek approval if you are successful at the assessment centre stage.

Right to Work

  • You must have the right to work in the UK for the duration of Professional Pathways, i.e. it must cover both the training and the internship. 
  • You will be asked to provide your Right to Work evidence at the application stage. 
  • If you have been employed by the University within the last 12 months and provided your Right to Work evidence, this should still be up-to-date and you would not need to provide it again. You can declare this to us at the application stage.
  • For more information about Right to Work please see the eClaims webpages. 

International, EU and EEA students

  • You must have the right to work in the UK and depending on your visa restrictions, if you are successful onto the programme, we will try to match you with an employer that will accommodate part-time hours across two weeks, if needed.

*Please refer to the university's webpage here for further information on the university's position on remote/homeworking outside the UK.

Applications for our 2022 Pathways programme will open Monday 22 November 2021 and close Monday 17 January 2022. Full details on how to apply will then be live on our webpages here as well as Handshake. Please note, applications will not be first come, first served and shortlisting will only take place once the application window has closed.

Interested in applying? Come along to the upcoming fair!

We will be at the upcoming Virtual Careers and Opportunities Fair on Wednesday 20th October, taking place via Handshake. If you would like to find out more about the programme and how it will run in 2022, you can now book onto one of our 3 available group sessions here.

The successfully selected students will attend a four day (to be confirmed) training programme, delivered by industry experts. Final dates are to be confirmed however this will likely take place early-to-mid June 2022. At this stage, we hope to run the training in person on our Streatham campus in Exeter. For successful Cornwall based students only, paid accommodation in Exeter will be available for the duration of the training as well as up to £50 contribution to cover travel expenses to and from Cornwall to Exeter. You would be expected to attend all sessions for your Pathway programme.

The training should equip you with vital industry knowledge, sector specific information, support to improve your employability and an opportunity to ask the experts any questions.

Please see below some examples of topics covered in previous training sessions:

  • Marketing fundamentals
  • Brands and branding
  • Consumer behaviour
  • Project management
  • B2B marketing
  • Market research & data analytics
  • Services marketing
  • Communications and customer relationship management
  • Marketing planning & strategy
  • Digital marketing and social media
  • PR
  • Content marketing, SEO and pay-per-click advertising

If selected, you will undertake a paid 35 hour in a marketing and communications related role within an organisation. These internships will be either part-time or full-time roles and take place in June 2022, after your training has been completed. During your internship, you may be asked to work on a specific project, undertake a particular piece of work or carry out a range of tasks that will enable you to gain an insight into how the company and sector operate. 

Past internship hosts in 2019 and 2020 included:

Exeter City Community Trust Mayes Creative
Smarti Environmental Exeter Gin
One Voice Media & PR Astley Media
Optix Solutions, Exeter Kingsbridge Academy
University of Exeter Sustainability Team Tamar HR
The Playbook Applied Inspiration
Devon Garden Foods AvatarJo
Big Wave Media Astley Media

The salary of £10.65 per hour (inclusive of holiday pay) for this week long 35 hour internship will be paid by the University of Exeter. 

If selected, a range of internship projects will be sent to you and you will be required to identify which projects you are most interested in. 

A matching process will then be completed in late May based on your application form and identified preferences. No guarantee can be made that you will be matched to your preference. You will be expected to make contact with your internship host prior to starting your internship. Full guidance will be given on this at the relevant time. 

For students who have gained a place on the programme, we have put together the following guide on Making the Most of Your Internship. We would recommend reading this prior to starting your Pathways internship to be fully prepared. The guide includes useful information on points to action before your first day, things to consider while in the role and what to do when your internship finishes.

If you would like to ask any questions, please contact the Pathways team at: professionalpathways@exeter.ac.uk