Description
Management and Marketing
Module title | Management and Marketing |
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Module code | INT0055 |
Academic year | 2020/1 |
Credits | 30 |
Module staff |
Duration: Term | 1 | 2 | 3 |
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Duration: Weeks | 13 | 13 |
Description - summary of the module content
Module description
For organisations to achieve their objectives effectively requires the involvement of managers who are responsible for planning, organising, leading, and managing resources. This module is intended to provide a foundation in the most significant issues in applied management and marketing theory and practice. The teaching of the modules emphasises the ethics of managing, how to balance the bottom line of the business with the organisation’s wider responsibilities to society and other stakeholders. The module utilises a range of current business case studies so that concepts and theories explored can be applied to modern management practices.
For this module there is neither a requirement for prior knowledge of management and marketing, nor pre-requisites or co-requisites.
Module aims - intentions of the module
The aim of this module is to give an introduction to the characteristics of organisations and familiarity with business aims, objectives, strategy, planning and corporate social responsibility. Whilst exploring the main functional areas of business, the principles of management, culture, leadership, marketing, managing innovation, entrepreneurship, and motivation are areas of focus. The terminology of management and marketing will be presented in English and practised through listening, reading, speaking and writing.
Intended Learning Outcomes (ILOs)
ILO: Module-specific skills
On successfully completing the module you will be able to...
- 1. Identify and discuss the structures and characteristics of organisations
- 2. Demonstrate knowledge of key management and marketing principles
- 3. Demonstrate ability to use appropriate terminology within the limits of knowledge
ILO: Discipline-specific skills
On successfully completing the module you will be able to...
- 4. Evaluate management and marketing approached through the use of recent case studies
ILO: Personal and key skills
On successfully completing the module you will be able to...
- 5. Apply and evaluate management and marketing theory accurately to address management issues
- 6. Work co-operatively in groups to complete formative and summative assessments
Syllabus plan
Syllabus plan
- Managing in Organisations
- Theories of Management
- The Internal Environment
- The External Environment
- Corporate Social Responsibility
- Planning
- Managing Marketing
- Leadership and Motivation
- Information Systems and E-Business
- Managing Innovation and Change
- Entrepreneurship, Creativity, and Innovation
Learning and teaching
Learning activities and teaching methods (given in hours of study time)
Scheduled Learning and Teaching Activities | Guided independent study | Placement / study abroad |
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140 | 160 | 0 |
Details of learning activities and teaching methods
Category | Hours of study time | Description |
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Scheduled Learning and Teaching Activities (Synchronous) | 90 | Delivery of input - lectures and seminars |
Formative Assessed Activities (Asynchronous) | 30 | Working on topic-based case studies and summative exam-related activities |
Group Working | 20 | Preparation for group assessments |
Guided Independent Study | 160 | Reading textbook; exam preparation; practice of techniques; completion of formative tasks and exam questions |
Assessment
Formative assessment
Form of assessment | Size of the assessment (eg length / duration) | ILOs assessed | Feedback method |
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Class formative tests; short essays; presentations; activities | 1-2 hours | 1-6 | Written and verbal |
Summative assessment (% of credit)
Coursework | Written exams | Practical exams |
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50 | 50 | 0 |
Details of summative assessment
Form of assessment | % of credit | Size of the assessment (eg length / duration) | ILOs assessed | Feedback method |
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Individual Report | 30 | 1500 word report | 1-3, 6 | Written and Verbal |
Group Presentation | 20 | 5 minutes per person | 2, 3, 6 | Written and Verbal |
Written Exam (Open Book) | 50 | 2 hours (taken over 4 hours within a 24 hour window) | 1-5 | Written |
Re-assessment
Details of re-assessment (where required by referral or deferral)
Original form of assessment | Form of re-assessment | ILOs re-assessed | Timescale for re-assessment |
---|---|---|---|
Individual Report | Written Exam (Open Book) | 1-6 | Next assessment opportunity |
Group Presentation | Written Exam (Open Book) | 1-6 | Next assessment opportunity |
Written Exam (Open Book) | Written Exam (Open Book) | 1-6 | Next assessment opportunity |
Re-assessment notes
Deferral – if you miss an assessment for reasons judged legitimate by the Mitigation Committee, the applicable assessment will normally be deferred. See ‘Details of reassessment’ for the form that assessment usually takes. When deferral occurs, there is ordinarily no change to the overall weighting of that assessment.
Referral – if you have failed the module overall (i.e. a final overall module mark of less than 40%) you will be required to take a re-sit exam. Only your performance in this exam will count towards your final module grade. A grade of 40% will be awarded if the examination is passed.
Resources
Indicative learning resources - Basic reading
Boddy, David (2020) (Eigth ed), Management: An Introduction, Harlow: Pearson Education Ltd
Module has an active ELE page
Credit value | 30 |
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Module ECTS | 15 |
Module pre-requisites | N/A |
Module co-requisites | N/A |
NQF level (module) | 3 |
Available as distance learning? | Yes |
Origin date | 21/10/2020 |
Last revision date | 21/10/2020 |