Description

Management and Marketing

Description - summary of the module content

Module description

For organisations to achieve their objectives effectively requires the involvement of managers who are responsible for planning, organising, leading, and managing resources. This module is intended to provide a foundation in the most significant issues in applied management and marketing theory and practice. The teaching of the modules emphasises the ethics of managing, how to balance the bottom line of the business with the organisation’s wider responsibilities to society and other stakeholders.  The module utilises a range of current business case studies so that concepts and theories explored can be applied to modern management practices.

For this module there is neither a requirement for prior knowledge of management and marketing, nor pre-requisites or co-requisites.  

Module aims - intentions of the module

The aim of this module is to give an introduction to the characteristics of organisations and familiarity with business aims, objectives, strategy, planning and corporate social responsibility. Whilst exploring the main functional areas of business, the principles of management, culture, leadership, marketing, managing innovation, entrepreneurship, and motivation are areas of focus. The terminology of management and marketing will be presented in English and practised through listening, reading, speaking and writing. 

Intended Learning Outcomes (ILOs)

ILO: Module-specific skills

On successfully completing the module you will be able to...

• 1. Identify and discuss the structures and characteristics of organisations
• 2. Demonstrate knowledge of key management and marketing principles
• 3. Demonstrate ability to use appropriate terminology within the limits of knowledge

ILO: Discipline-specific skills

On successfully completing the module you will be able to...

• 4. Evaluate management and marketing approached through the use of recent case studies

ILO: Personal and key skills

On successfully completing the module you will be able to...

• 5. Apply and evaluate management and marketing theory accurately to address management issues

Syllabus plan

Syllabus plan

• Managing in Organisations
• Theories of Management
• The Internal Environment
• The External Environment
• Corporate Social Responsibility
• Leadership and Motivation
• Managing Marketing
• The Marketing Environment
• Segmentation, Targeting and Positioning
• Product, Branding and Packaging
• Marketing Communication

Learning and teaching

Learning activities and teaching methods (given in hours of study time)

Details of learning activities and teaching methods

Assessment

Formative assessment

Summative assessment (% of credit)

Details of summative assessment

Re-assessment

Details of re-assessment (where required by referral or deferral)

Re-assessment notes

Deferral – if you miss an assessment for reasons judged legitimate by the Mitigation Committee, the applicable assessment will normally be deferred. See ‘Details of reassessment’ for the form that assessment usually takes. When deferral occurs, there is ordinarily no change to the overall weighting of that assessment.

Referral – if you have failed the module overall (i.e. a final overall module mark of less than 40%) you will be required to take a re-sit exam. Only your performance in this exam will count towards your final module grade. A grade of 40% will be awarded if the examination is passed.

Resources

Indicative learning resources - Basic reading

• Boddy, David (2020) (Eigth ed), Management: An Introduction, Harlow: Pearson Education Ltd
• Blythe, Jim and Jane Martin (2016) (Seventh ed.) Essentials of Marketing. Harlow: Pearson Education Ltd

Module has an active ELE page

Key words search

Management, Marketing