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Module titleEntrepreneurship
Module codeINT3615
Academic year2021/2
Module staff

Alan McIlwraith (Convenor)

Duration: Term123
Duration: Weeks


Number students taking module (anticipated)


Description - summary of the module content

Module description

This module is designed to support you to develop the knowledge, skill-sets and confidence needed to be able to set up your own business venture. Over the duration of the course you will come to understand the importance of Entrepreneurship and will learn how to plan, finance and launch your own business as part of a group.

Even if you are not planning to launch a business in the future, it is likely, whichever path you choose, you will encounter entrepreneurial activities in the form of other businesses or within the business you work.

This module provides you with a theoretical framework but also aims to encourage you to reflect on and develop your personal skills and analyse entrepreneurial experiences.

Module aims - intentions of the module

Entrepreneurship is a broad subject and, to provide the different perspectives of the topic, the module is based around the themes of: recognising opportunities and generating ideas, the feasibility analysis for a new business, developing an effective business module, industry and competitor analysis, writing a business plan, assessing the financial strength of the new business, building a team, finding funding, marketing and sales, IPR and the challenges of growth

Intended Learning Outcomes (ILOs)

ILO: Module-specific skills

On successfully completing the module you will be able to...

  • 1. Demonstrate a secure understanding of theoretical models and concepts linking to the entrepreneurial themes
  • 2. Apply theoretical models and concepts to interpret, analyse and evaluate current entrepreneurial business practice
  • 3. Understand and evaluate contemporary practices in the entrepreneurial world and learning about how entrepreneurs adapt to dynamic and rapidly changing business environments

ILO: Discipline-specific skills

On successfully completing the module you will be able to...

  • 4. Engage critically and analytically with literature relating to entrepreneurship
  • 5. Understand and reflect upon the key aspects of starting a successful new business

ILO: Personal and key skills

On successfully completing the module you will be able to...

  • 6. Demonstrate communication skills in a range of media
  • 7. Collaborate with others to share ideas, skills and knowledge to prepare and present responses to new business start-up problems

Syllabus plan

Syllabus plan

  • Introduction to entrepreneurship
  • Recognising opportunities and generating ideas
  • Carrying out a feasibility analysis
  • Developing an effective business model
  • Industry and competitor analysis
  • Writing a business plan
  • Assessing a new venture’s financial strength and viability
  • Building a new venture team
  • Getting finance and funding
  • The importance of IPR
  • The challenges of growth

Learning and teaching

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Scheduled Learning and Teaching Activities60Lecture and Seminar - these will be teacher led. You should prepare for each seminar based on the related lecture
Guided Independent Study90Reading course text book and accessing other key resources including ELE. Current articles on entrepreneurship will be made available on ELE


Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
New Business Proposal10 minute presentation1, 2Verbal and written feedback
Seminar questions, discussion and feedbackWeekly1-7Verbal and written feedback
Interim and final assignment draft reviewsReport and presentation1-7Verbal and written feedback

Summative assessment (% of credit)

CourseworkWritten examsPractical exams

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Presentation on feasibility analysis2520 minutes1-7Verbal and written feedback
Final written business plan452000 words1-7Examiner's report and final outcome
Presentation3020 minutes1-7Examiner's Report and assessment outcome


Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Final business plan and presentationUpdated business plan and presentation1-7Next assessment opportunity
Presentation on feasibility analysisUpdated presentation if as a group; 10 minute presentation if as an individual1-7Next assessment opportunity

Re-assessment notes

Deferral – if you miss an assessment for reasons judged legitimate by the Mitigation Committee, the applicable assessment will normally be deferred. See ‘Details of reassessment’ for the form that assessment usually takes. When deferral occurs there is ordinarily no change to the overall weighting of that assessment.

Referral – if you have failed the module overall (i.e. a final overall module mark of less than 40%) you will be required to take a re-sit assessment and re-submission. Only your performance in this assessment will count towards your final module grade. A grade of 40% will be awarded if the assessment is passed.


Indicative learning resources - Basic reading

  • Bruce R Barringer and R Duane Ireland., (2019) Entrepreneurship. Successfully Launching New Ventures (6th Edition) Pearson

Module has an active ELE page

Key words search

Entrepreneurship, Entrepreneur, Feasibility, Ideas, Opportunities, Finance, Funding, IPR

Credit value15
Module ECTS


Module pre-requisites

INT3619 - Business in Society

Module co-requisites


NQF level (module)


Available as distance learning?


Origin date


Last revision date