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Business in Society

Module titleBusiness in Society
Module codeINT3619
Academic year2021/2
Module staff

Alan McIlwraith (Convenor)

Karen Glide (Convenor)

Duration: Term123
Duration: Weeks



Number students taking module (anticipated)


Description - summary of the module content

Module description

This module is designed as a basic introduction to the business world and uses the example of a well known global business to allow us to explore and analyse a range of business aspects.  

We all interface with businesses in many ways: as employees, as employers, as managers, as investors, as suppliers and as consumers. This course, introduces to students, the basics of the many exciting and challenging components of the business world.

Module aims - intentions of the module

This module aims to allow students the opportunity to develop an overview of the business world. Key areas examiner are strategy, finance, the external environment, e commerce, CSR and operations including quality. All are key aspects of understanding the business world.

Intended Learning Outcomes (ILOs)

ILO: Module-specific skills

On successfully completing the module you will be able to...

  • 1. Critically analyse the factors impacting a global business
  • 2. Examine a range of business practices in context
  • 3. Explore a global business in relation to its key aspects in the syllabus plan

ILO: Discipline-specific skills

On successfully completing the module you will be able to...

  • 4. Develop knowledge and understanding of the fundamentals of the business world and its impact on society
  • 5. Analyse strategy, finance, marketing, CSR, operations, quality and organisation and their impact on stakeholders within business

ILO: Personal and key skills

On successfully completing the module you will be able to...

  • 6. Demonstrate communication skills in a range of media
  • 7. Collaborate with others to share ideas, skills and knowledge to prepare and present responses to business problems
  • 8. Critically reflect on group activities, linking analysis to theoretical modules and concepts

Syllabus plan

Syllabus plan

  • An introduction to business and its importance in society
  • Stakeholders in a business, their power and influence
  • Strategy and aims of a business
  • Introduction to marketing, pricing, E commerce and social media
  • The external environment and its impact on business in society
  • The key differences between leadership and management
  • Organising the business
  • The fundamentals of financial reporting and finance
  • Business Ethics and Corporate Social Responsibility
  • Operations management and quality

Learning and teaching

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Scheduled Learning & Teaching Activities60Lectures, seminars, tutorials
Guided Independent Study90Extra reading, assignments, relevant current articles etc.


Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Mock Examination (open book)1 hour1, 2, 4, 5Summary of key points
Seminar questions, discussion and feedbackWeekly1, 2, 4, 5Verbal
Presentation draft reviewDuring seminar prior to presentation1-7Comments to students and posted on ELE

Summative assessment (% of credit)

CourseworkWritten examsPractical exams

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Group Presentation2520 minute group presentation1-7Overall feedback to cohort
Individual reflective statement15800 words8Overall feedback to cohort
Final Written Examination (open book)602 hours1-5Final mark


Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Final Written ExaminationExamination (2 hours)1-5Next assessment opportunity
Individual Reflective statementIndividual reflective statement (800 words)8Completed before end of module
PresentationPresentation (10 minutes if completed on individual basis)1-7Completed before end of module

Re-assessment notes

Deferral – if you miss an assessment for reasons judged legitimate by the Mitigation Committee, the applicable assessment will normally be deferred. See ‘Details of reassessment’ for the form that assessment usually takes. When deferral occurs there is ordinarily no change to the overall weighting of that assessment.

Referral – if you have failed the module overall (i.e. a final overall module mark of less than 40%) you will be required to take a re-sit exam and re-submission. Only your performance in this exam will count towards your final module grade. A grade of 40% will be awarded if the examination is passed.


Indicative learning resources - Basic reading

Business Essentials, Twelfth Edition, Ronald J. Ebert - Ricky W. Griffin

Module has an active ELE page

Key words search

Understanding business, business essentials, strategy, marketing, ethics, finance, human resources, quality, operations, business in society, CSR

Credit value15
Module ECTS


Module pre-requisites


Module co-requisites


NQF level (module)


Available as distance learning?


Origin date


Last revision date