Workshop: Business-to-Business Marketing

About the workshop

Half of all economic activity involves purchases by organisations, rather than by individual consumers – with IBM, GE, Accenture, Deloitte, and Intel all examples of great B2B companies. To thrive in business markets, managers in all functions need to understand the importance and complexity of inter-organisational relationships and networks. While companies and economies strive to accelerate growth in markets disrupted by digitisation and globalisation, most organisations lack a clear value proposition. This workshop will make you reconsider your value proposition and the role of the whole organisation in delivering differentiation that matters. This Masterclass links to the MBA’s B2B Marketing Module, delivered 17–20 May 2016.

Led by Bill Russell, One Planet MBA contributor and former Board Director, Emerald Publishing

Supported by Mike Bernard, Portfolio Marketing, IBM Europe

The workshop will be followed by a networking / drinks reception.

Business Insights 2020 Workshops

Other masterclasses in this series:

Content Marketing May 2016 - date to be confirmed

Registration

The cost of this workshop is £25. If you would like to attend this workshop or any of the other Business Insights 2020 Workshops please visit our online store.

For further details, please see the MBA webpages or contact the MBA Office at mba@exeter.ac.uk.