Trump's 2016 Victory: Rethinking Theories of Ad Persuasion

Professor Travis Ridout is Thomas S. Foley Distinguished Professor of Government and Public Policy in the School of Politics, Philosophy and Public Affairs at Washington State University. He is also co-director of the Wesleyan Media Project, which tracks political advertising. Ridout's research on political campaigns and political advertising has appeared in the American Journal of Political Science, British Journal of Political Science, Journal of Politics, Political Communication, Political Behavior, Political Psychology, Annual Review of Political Science, and in several book chapters.