Creative Communications Workshop

This workshop is open to all researchers and research-facing professional service staff and is recommended for those interested in using creative methods to engage people with research and disseminate their findings beyond traditional academic journals.

This practical workshop will draw upon the teams generic and specific skills during this practical workshop to provide individual support and encourage researchers to consider the strategies they can adopt and develop in order to maximise the impact of their own research.

REGISTER

To register your place, please email Dr Liz Shaw  If this event becomes over-subscribed, priority shall be given to Early Career Researchers.

COURSE AIMS

This seminar is part of the Creative Communication Seminar Series which aims to:

1. Increase researcher awareness of the alternative dissemination methods available beyond academic journals
2. Provide researchers with the opportunity to gain knowledge and practise new skills, enabling them to utilise creative dissemination techniques within their own work.
3. Give researchers the time to practise new skills by creating different dissemination products for existing research projects.

INTENDED AUDIENCE

This workshop is open to all researchers and research-facing professional service staff but is recommended for those interested in using creative methods to engage people with research and disseminate their findings beyond traditional academic journals, particularly Early Career Researchers.

COURSE CONTENT

• Consider the messages they want to communicate.
• Identify their target audiences, how their needs may vary, and appropriate ways of engaging them through film and social media
• Discuss potential networks and resources that may be available to them to support their media engagement strategy.
• Design and tailor their own strategy and personal branding.

Workshop participants are advised to bring their laptop and mobile phone.

LEARNING OUTCOMES

By the end of this course you will be able to:

1. Develop your personal or project brand and identify what sets you apart.
2. Understand all the platforms, audiences and requirements of the formats and how to get noticed.
3. Identify target audiences and reflect on how to make your research accessible and meet their needs
4. How you can use film and social media to reach the widest audiences possible and communicate key messages.
5. Produce an outline strategy and pathway to impacts.

PRESENTER INFORMATION  

• Katie Featherstone, Reader, Medical Sociology Cardiff University
• Nick Daw, Director of Photography
• Dawn Driscoll, PR and Communications Consultant, Utley Foundation
• Tyler Chambers, Social Media
• Sonia Vougioukalou, Patient and Public Involvement, Cardiff University

Interested in learning more about this area before developing your practical skills? Please see the separate advertisement for the seminar to be run immediately prior to workshop.