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Postgraduate Taught

MA Interactive Storytelling Design: Video Games & Beyond

Please note: The below is for 2025 entries. Click here for 2024 entries.
UCAS code 1234
Duration 1 year full time
2 years part time
Entry year September 2025
Campus Streatham Campus
Discipline English
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Typical offer

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2:2 Honours degree

Contextual offers

Overview

  • Master the art of crafting engaging, code-driven experiences for the games industry and many others, blending narrative skills with interactive design.
  • Gain sought-after skills in narrative design, UX, writing, creative coding and team-led project management, giving you a competitive edge in the job market.
  • Work at the cutting edge of narrative practice, creating experiences that entertain, educate, inspire and agitate, while exploring new types of authorship across different media and technologies.
  • Iteratively develop creative concepts—from design documents and storyboards to industry-standard prototypes — culminating in proof-of-concepts, MVPs and finished work for your professional portfolio.
  • Enhance your skills in creative and analytical thinking, tech literacy, systems thinking, AI and data engagement.

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Fast track (current Exeter students)

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Contact

Programme Director: Dr Amy Cutler

Web: Enquire online

Phone: +44 (0)1392 72 72 72

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Develop technical and creative skills in demand by employers

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Varied graduate careers across many industries

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Challenge-based learning combining practice and theory

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Develop a strong personal portfolio of work

Entry requirements

We will consider applicants with a 2:2 Honours degree with 53% or above in a subject that has some relevance to the precepts of the course (Creative Writing, English Literature, Narrative Theory, Game Design, Interactive Design, Media/Cultural Studies, Film, Journalism, Art, Games, Digital Media, History, Drama, Business, Design, UX/Interaction Design, Communication), and/or demonstrable professional experience in a related industry (film, television, gaming, cultural heritage etc.)

You should also submit a small portfolio of creative, story-focussed work which demonstrates your interest in the form. 

Helping you to apply

You do not need to have lots of experience in games design, programming or any existing technical skills to apply for this course, but some experience of creative coding and interactive story design will be beneficial. 

This could include some form of web design (using HTML/CSS), or the creation of small, simple interactive experiences using free, open-source tools such as Twine, Bitsy, RenPy, Downpour or similar. We would recommend that you explore some of these tools before you begin your studies.

Your submitted portfolio should include a short personal statement (maximum 300 words) explaining why you want to take this course and how you hope it will improve and evolve your creative practice and employability.

Your portfolio should also include between three and five examples of creative work that demonstrates your interest in interactive storytelling. These do not need to be code-driven projects but should demonstrate an aptitude and passion for storytelling in any form, and an understanding of how the opportunities and challenges of those forms inform the impact of storytelling.

Entry requirements for international students

Please visit our entry requirements section for equivalencies from your country and further information on English language requirements.

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Entry requirements for international students

English language requirements

International students need to show they have the required level of English language to study this course. The required test scores for this course fall under Profile E. Please visit our English language requirements page to view the required test scores and equivalencies from your country.

Course content

The MA in Interactive Storytelling Design explores the ever-changing relationship between digital technology and narrative, preparing you to create dynamic, code-driven experiences in the video games industry and many others.

You will be introduced to the universal principles of computation and interactivity that underpin experiences as varied as video games, virtual and augmented reality, hybrid installation work, locative and immersive audio experiences and more.

You will grow your technical and creative skills while engaging with some of the key challenges and opportunities of this form. By the end of the course, you will have a strong portfolio of creative and critical work, and a wide overview of the many industries and roles into which these new skills can take you.

The modules we outline here provide examples of what you can expect to learn on this degree course based on recent academic teaching. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand.

Year 1: 120 credits of compulsory modules, 60 credits of optional modules

Compulsory modules

CodeModule Credits
EASM199 The Foundations of Interactive Storytelling 30
EASM201 The Frontiers of Interactive Storytelling 30
EASM203 Interactive Storytelling Project 60

Optional modules

CodeModule Credits
EASM200 Writing Interactively 30
EASM202 Beyond the Screen 30
EASM121 The Poetry of Events - Building a Plot 30
EAFM007 Critical Debates in Screen Studies 30
DRAM142 Creative Management 30
CMMM003 Gaming in Everyday Life: A Global Perspective 30

Fees

2025/26 entry

UK fees per year: 

£12,500 full-time; £6,250 part-time

International fees per year: 

£25,300 full-time; £12,650 part-time

Scholarships

We invest heavily in scholarships for talented prospective Masters students. This includes over £5 million in scholarships for international students, such as our Global Excellence Scholarships*.

For more information on scholarships, please visit our scholarships and bursaries page.

*Selected programmes only. Please see the Terms and Conditions for each scheme for further details.

Teaching and research

A ‘story map’ produced in one of the most popular interactive storytelling platforms, Twine

A ‘story map’ produced in one of the most popular interactive storytelling platforms, Twine.

Teaching

Our teaching blends practical skills training and challenge-based learning with cutting-edge theory and research. You will participate in workshops, jams and hackathons. You will collaborate with peers, academics and industry experts on the iterative development of experimental prototypes and more complex projects. You will learn to transform creative ideas into tangible outcomes within a supportive environment, preparing you for future careers in diverse roles and industries. 

Outside of the classroom you’ll also have access to alumni networks, a calendar of social events, lectures and masterclasses by industry professionals and discounted or free access to industry events.

Assessments

Assessment will take the form of both practical projects using a range of tools, as well as self-reflexive and self-critical statements, post-mortems and reports. 

In your final term you will work on an ambitious individual or team-based project in collaboration with academic supervisors and industry mentors. You will also be assessed across the entire course through periodic review of a Course Design Journal, which documents your learning and creative development across the year. This journal will also serve as a valuable addition to your professional portfolio.

Facilities

You’ll access a range of world-leading facilities designed for creative innovation. These include technical resources like our Digital Humanities Labs, FAB LAB and Makerspace which feature capabilities for 3D printing, fabrication and audiovisual production. The Creative Quadrant provides flexible and inspirational spaces for workshopping and prototyping. For students interested in setting up their own business, we can offer exclusive access to specialists in Exeter Innovation for training, funding coaching, business advice and more. 

Students will also access a range of digital assets, as well as a shared software library and a suite of the latest-generation games consoles.

Partners 

Tap into our network of professional partners, encompassing game designers, design studios, interactive theatre makers, artists, industry strategists and national institutions. These collaborations play a vital role in the programme’s development, offering opportunities for partnerships, internships, teaching, lectures, masterclasses, mentoring and engaging events.

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Careers

Employer-valued skills

Our MA in Interactive Storytelling Design equips you with a robust set of skills highly valued by employers in today's competitive job market. You'll develop technical proficiency in game design, mechanics design, Agile methodologies, Unity and other development tools, rapid prototyping and UX design, alongside an introduction to a variety of programming practices. 

Additionally, you’ll gain important general skills such as communication, leadership, innovation, collaborative learning, problem-solving, project management and planning.

Career paths

Graduates will thrive in creative, project-based roles where digital skills, communication, entrepreneurial creativity, collaboration in diverse teams and critical design thinking are essential. 

Example roles include narrative designers, scriptwriters, journalists, experience designers, strategists, directors, producers, UX and interaction designers, AI developers, filmmakers, teachers, roboticists, digital artists, data artists, performance artists, web developers, interpreters, researchers, academics, creative technologists, community managers, entrepreneurs, and content creators.

Industries

You could work in diverse industries such as video games, immersive experiences, digital theatre, cultural heritage, performance art, film and television, design, advertising, events, journalism, politics, tourism, charities/NGOs, marketing, medicine, psychology, education and data science.

Employability

Across the course you will have access to exclusive networking events, employer talks and workshops and career development lectures. Students wishing to set up their own businesses will have access to entrepreneurial support from Exeter Innovation.

Career Zone

As a University of Exeter student, you will also have access to the Career Zone. Whatever stage you’re at, the Career Zone can help you prepare for life after university, offering quality assistance and advice throughout your course, and after graduation.

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