Operational and Organisational Strategy
Module title | Operational and Organisational Strategy |
---|---|
Module code | BEM2011DA |
Academic year | 2025/6 |
Credits | 30 |
Module staff | Diana Case (Convenor) |
Duration: Term | 1 | 2 | 3 |
---|---|---|---|
Duration: Weeks | 12 |
Number students taking module (anticipated) | 40 |
---|
Module description
Explore the organisational history and culture in strategy implementation. Reviewing the macro and micro-organisational factors, strategic position and resources and capabilities to achieving high performing and sustained competitive advantage. Evaluate, review and develop organisational strategy for implementation whilst acknowledging the challenges presented within the operating environment.
Module aims - intentions of the module
The operational and organisational strategy module is designed to enable an understanding of how strategy is developed and implemented. The module will combine theory and practice utilising the fundamental models of strategic management in a constructive way to see how strategy impacts on different organisational area / departments. The module will contribute to the apprenticeship journey by identifying the practicalities and difficulties in putting a strategy in place thereby enhancing knowledge, skills and capabilities and develop their organisational leadership practice,
Intended Learning Outcomes (ILOs)
ILO: Module-specific skills
On successfully completing the module you will be able to...
- 1. Develop and implement organisational strategy and plans, including approaches to resources and supply chain management, workforce development, sustainability, taking and managing risk, monitoring and evaluation, and quality assurance (A1)
- 2. Explore and articulate own organisations strategy, purpose, values, ethics and governance (G3, L2)
- 3. Discuss operational plans within the context of own organisation, being able to set targets and KPIs, manage resources and monitor and measure outcomes to establish operational effectiveness, efficiencies and excellence (A4)
- 4. Analyse and map key stakeholders and suggest how they can be engaged to support change (A2, A3)
ILO: Discipline-specific skills
On successfully completing the module you will be able to...
- 5. Deliver successful outcomes demonstrating the effective use of wide support from a range of sources and gain wide support to deliver successful outcomes (A6)
ILO: Personal and key skills
On successfully completing the module you will be able to...
- 6. Produce reports that clearly present information and data, using a range of interpretation and analytical processes (A5)
- 7. Use different forms of communications (written, verbal, non-verbal, digital) and how to apply them. Communicate clearly, effectively and regularly using oral, written and digital channels and platforms (F1, F4)
Learning activities and teaching methods (given in hours of study time)
Scheduled Learning and Teaching Activities | Guided independent study | Placement / study abroad |
---|---|---|
32 | 40 | 228 |
Details of learning activities and teaching methods
Category | Hours of study time | Description |
---|---|---|
Masterclass | 25 | Faculty-led workshops and seminars |
Webinars | 7 | Online action learning set facilitated by module lead. |
Professional development to underpin WBL project. | 40 | Guided independent study through online learning activities. Reading, case studies, professional practise forums. |
Time at work | 228 | Time at work |
Formative assessment
Form of assessment | Size of the assessment (eg length / duration) | ILOs assessed | Feedback method |
---|---|---|---|
Written and verbal checkpoints | Various small self-regulated activities designed to reinforce learning | 1-7 | Interactive and embedded in a task. May also include one draft review of a plan for each of the summative assignments |
Summative assessment (% of credit)
Coursework | Written exams | Practical exams |
---|---|---|
60 | 0 | 40 |
Details of summative assessment
Form of assessment | % of credit | Size of the assessment (eg length / duration) | ILOs assessed | Feedback method |
---|---|---|---|---|
Individual Presentation | 40 | Individual Presentation (20 Minutes, max 10 slides) | 1-2 | Written feedback and mark |
Business Report | 60 | 3,500-word business report | 1-4 | Written feedback and mark |
Details of re-assessment (where required by referral or deferral)
Original form of assessment | Form of re-assessment | ILOs re-assessed | Timescale for re-assessment |
---|---|---|---|
Individual Presentation | Individual Presentation (40%) | 1-2 | August |
Business Report | Business Report 3,500 words (60%) | 1-4 | August |
Re-assessment notes
Deferral – if you have been deferred for any assessment you will be expected to submit the relevant assessment. The mark given for a re-assessment taken as a result of deferral will not be capped and will be treated as it would be if it were your first attempt at the assessment.
Referral – if you have failed the module overall (i.e. a final overall module mark of less than 40%) you will be expected to submit the relevant assessment. The mark given for a re-assessment taken as a result of referral will be capped at 40%
Indicative learning resources - Basic reading
Recommended as a core text to accompany this module:
-
Whittington, R., Regner, P., Angwin, D., Johnson, G. & Scholes, K. (2020) Exploring Strategy – Text and Cases. 12th Edition.Pearson.
-
[If unavailable, ‘Fundamentals of Strategy’, shown below, would be a suitable alternative].
Recommended for the chapters on leadership and vision, purpose, values and strategy:
-
Gill, R. (2011) Theory and Practice of Leadership. 2nd Edition. SAFE Publications Ltd.
Optional – suggested for additional perspectives:
-
Johnson, G., Whittington, R., Scholes, K., Angwin, D. & Regner, P. (2018) Fundamentals of Strategy. 4th Edition. Pearson.
-
Lynch, R. (2018) Strategic Management. 8th Edition. Pearson.
-
Rumelt, R. (2011) Good Strategy / Bad Strategy. Profile Books, London.
-
Magretta, J. (2011) Understanding Michael Porter – the Essential Guide to Competition and Strategy. Harvard Business Review Press.
-
Hamel, G. & Prahalad, C.K. (2010) Strategic Intent. Harvard Business Review Press.
-
Bryson, J.M. (2018) Strategic Planning for Public and Nonprofit Organizations. 5th Edition. John Wiley & Sons, Inc.
-
Hindle, T. (2003) Guide to Management Ideas. London: Economist Books.
Optional journal articles from Harvard Business Review:
-
Porter, M. E. (2008). The Five Competitive Forces that Shape Strategy. Harvard Business Review, 86(1), pp 78/93.
-
Lencioni, P. M. (2002) Make Your Values Mean Something. Harvard Business Review, 80(7), pp. 113-117.
-
Kenny, G. (2019). 5 Simple Rules for Strategy Execution. Harvard Business Review Digital Articles, pp. 2-5.
-
Eisenhardt, K. M. & Sull, D. N. (2001). Strategy as Simple Rules. Harvard Business Review, 79(1), pp. 103-116
Optional Resources specifically on managing change:
-
Lauer, T. (2021). Change Management: Fundamentals and Success Factors. Springer.
-
Kotter, J. P., Brown, T., Martin R. L. & Rigby, D.K. (2021) HBR’s 10 must reads on Change Management. Volume 2. Harvard Business Review Press.
Indicative learning resources - Web based and electronic resources
CMI - Management Direct - an online management resource portal. Management Direct allows managers at any level to learn, research and think. It offers fast, 24-hour access to the latest digital content to help overcome hundreds of managerial challenges from absence to performance to change: 5 minute, 20 minute and extended briefings; Creative tools for problem solving; Hundreds of checklists and interactive scenarios to aid self-directed learning; Self-Assessments and automatic CPD recording/reporting; Document templates and best practice guides.
Credit value | 30 |
---|---|
Module ECTS | 15 |
Module pre-requisites | None |
Module co-requisites | None |
NQF level (module) | 5 |
Available as distance learning? | Yes |
Origin date | 13/10/2020 |
Last revision date | 21/03/2025 |