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Study information

Operational and Organisational Strategy

Module titleOperational and Organisational Strategy
Module codeBEM2011DA
Academic year2025/6
Credits30
Module staff

Diana Case (Convenor)

Duration: Term123
Duration: Weeks

12

Number students taking module (anticipated)

40

Module description

Explore the organisational history and culture in strategy implementation.  Reviewing the macro and micro-organisational factors, strategic position and resources and capabilities to achieving high performing and sustained competitive advantage.  Evaluate, review and develop organisational strategy for implementation whilst acknowledging the challenges presented within the operating environment. 

Module aims - intentions of the module

The operational and organisational strategy module is designed to enable an understanding of how strategy is developed and implemented. The module will combine theory and practice utilising the fundamental models of strategic management in a constructive way to see how strategy impacts on different organisational area / departments. The module will contribute to the apprenticeship journey by identifying the practicalities and difficulties in putting a strategy in place thereby enhancing knowledge, skills and capabilities and develop their organisational leadership practice,

Intended Learning Outcomes (ILOs)

ILO: Module-specific skills

On successfully completing the module you will be able to...

  • 1. Develop and implement organisational strategy and plans, including approaches to resources and supply chain management, workforce development, sustainability, taking and managing risk, monitoring and evaluation, and quality assurance (A1)
  • 2. Explore and articulate own organisation’s strategy, purpose, values, ethics and governance (G3, L2)
  • 3. Discuss operational plans within the context of own organisation, being able to set targets and KPIs, manage resources and monitor and measure outcomes to establish operational effectiveness, efficiencies and excellence (A4)
  • 4. Analyse and map key stakeholders and suggest how they can be engaged to support change (A2, A3)

ILO: Discipline-specific skills

On successfully completing the module you will be able to...

  • 5. Deliver successful outcomes demonstrating the effective use of wide support from a range of sources and gain wide support to deliver successful outcomes (A6)

ILO: Personal and key skills

On successfully completing the module you will be able to...

  • 6. Produce reports that clearly present information and data, using a range of interpretation and analytical processes (A5)
  • 7. Use different forms of communications (written, verbal, non-verbal, digital) and how to apply them. Communicate clearly, effectively and regularly using oral, written and digital channels and platforms (F1, F4)

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad
3240228

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Masterclass25Faculty-led workshops and seminars
Webinars7Online action learning set facilitated by module lead.
Professional development to underpin WBL project.40Guided independent study through online learning activities. Reading, case studies, professional practise forums.
Time at work228Time at work

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Written and verbal checkpoints Various small self-regulated activities designed to reinforce learning1-7Interactive and embedded in a task. May also include one draft review of a plan for each of the summative assignments

Summative assessment (% of credit)

CourseworkWritten examsPractical exams
60040

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Individual Presentation40Individual Presentation (20 Minutes, max 10 slides) 1-2 Written feedback and mark
Business Report603,500-word business report 1-4 Written feedback and mark

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Individual PresentationIndividual Presentation (40%)1-2August
Business ReportBusiness Report 3,500 words (60%)1-4August

Re-assessment notes

Deferral – if you have been deferred for any assessment you will be expected to submit the relevant assessment. The mark given for a re-assessment taken as a result of deferral will not be capped and will be treated as it would be if it were your first attempt at the assessment.

Referral – if you have failed the module overall (i.e. a final overall module mark of less than 40%) you will be expected to submit the relevant assessment. The mark given for a re-assessment taken as a result of referral will be capped at 40%

Indicative learning resources - Basic reading

Recommended as a core text to accompany this module: 

  • Whittington, R., Regner, P., Angwin, D., Johnson, G. & Scholes, K. (2020) Exploring Strategy – Text and Cases. 12th Edition.Pearson. 

  • [If unavailable, ‘Fundamentals of Strategy’, shown below, would be a suitable alternative]. 

 

Recommended for the chapters on leadership and vision, purpose, values and strategy: 

  • Gill, R. (2011) Theory and Practice of Leadership. 2nd Edition. SAFE Publications Ltd. 

 

Optional – suggested for additional perspectives: 

  • Johnson, G., Whittington, R., Scholes, K., Angwin, D. & Regner, P. (2018) Fundamentals of Strategy. 4th Edition. Pearson. 

  • Lynch, R. (2018) Strategic Management. 8th Edition. Pearson. 

  • Rumelt, R. (2011) Good Strategy / Bad Strategy. Profile Books, London. 

  • Magretta, J. (2011) Understanding Michael Porter – the Essential Guide to Competition and Strategy. Harvard Business Review Press. 

  • Hamel, G. & Prahalad, C.K. (2010) Strategic Intent. Harvard Business Review Press. 

  • Bryson, J.M. (2018) Strategic Planning for Public and Nonprofit Organizations. 5th Edition. John Wiley & Sons, Inc. 

  • Hindle, T. (2003) Guide to Management Ideas. London: Economist Books. 

 

Optional journal articles from Harvard Business Review: 

  • Porter, M. E. (2008). The Five Competitive Forces that Shape Strategy. Harvard Business Review, 86(1), pp 78/93. 

  • Lencioni, P. M. (2002) Make Your Values Mean Something. Harvard Business Review, 80(7), pp. 113-117. 

  • Kenny, G. (2019). 5 Simple Rules for Strategy Execution. Harvard Business Review Digital Articles, pp. 2-5. 

  • Eisenhardt, K. M. & Sull, D. N. (2001). Strategy as Simple Rules. Harvard Business Review, 79(1), pp. 103-116 

 

Optional Resources specifically on managing change: 

  • Lauer, T. (2021). Change Management: Fundamentals and Success Factors. Springer. 

  • Kotter, J. P., Brown, T., Martin R. L. & Rigby, D.K. (2021) HBR’s 10 must reads on Change Management. Volume 2. Harvard Business Review Press. 

Indicative learning resources - Web based and electronic resources

CMI - Management Direct - an online management resource portal. Management Direct allows managers at any level to learn, research and think. It offers fast, 24-hour access to the latest digital content to help overcome hundreds of managerial challenges from absence to performance to change: 5 minute, 20 minute and extended briefings; Creative tools for problem solving; Hundreds of checklists and interactive scenarios to aid self-directed learning; Self-Assessments and automatic CPD recording/reporting; Document templates and best practice guides.

Key words search

Operational, Organisational, Strategy, CMDA

Credit value30
Module ECTS

15

Module pre-requisites

None

Module co-requisites

None

NQF level (module)

5

Available as distance learning?

Yes

Origin date

13/10/2020

Last revision date

21/03/2025