Strategy
| Module title | Strategy |
|---|---|
| Module code | BEM3065 |
| Academic year | 2025/6 |
| Credits | 15 |
| Module staff |
| Duration: Term | 1 | 2 | 3 |
|---|---|---|---|
| Duration: Weeks | 11 |
| Number students taking module (anticipated) | 550 |
|---|
Module description
Strategy may be defined as “determination of the long term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals.” (Alfred Chandler, 1962).
Building upon foundational knowledge developed in earlier parts of your degree programme, the Strategy module offers a deeper perspective on the multifaceted nature of strategy implementation processes. This will give you the opportunity to explore in more detail some of the core and emerging issues facing organisations today.
The module is organized around the following key focus areas:
- Organisational Design: We explore advanced concepts related to structuring and optimizing organizations for strategic success.
- Organisational Networks: Delving into the intricate web of relationships within and beyond an organization, we emphasize their impact on strategy execution.
- Models of Organisational Change and Innovation: We explore insights into innovative approaches and change management models that drive strategic adaptation.
Theoretical discussions are enriched by empirical case examples, providing practical context for participants.
Module aims - intentions of the module
The module aims to achieve three key objectives:
- Insights and Perspectives: The module provides participants with insights into a range of strategy-related perspectives, issues, and trends. These topics are currently receiving attention from scholars and practitioners alike.
- Application to Real-World Cases: The module emphasizes the practical relevance of these insights and perspectives by relating them to real-world business cases and scenarios.
- Critical Evaluation and Understanding: Students are encouraged to critically evaluate and deeply understand the practical application of the concepts and ideas presented in the module.
Intended Learning Outcomes (ILOs)
ILO: Module-specific skills
On successfully completing the module you will be able to...
- 1. Critically discuss organisational design principles, and the different types of organizational structures that support effective strategy design and execution.
- 2. Evaluate models that drive innovation and facilitate strategic adaptation and sustained long-term firm performance
- 3. Evaluate the significance of managing both internal and external organisational networks, and how network dynamics impact successful strategy implementation.
ILO: Discipline-specific skills
On successfully completing the module you will be able to...
- 4. Synthesize theory and organisational data in order to think strategically about organisational design, networks, and innovation.
ILO: Personal and key skills
On successfully completing the module you will be able to...
- 5. Analyse and critically evaluate real-life company situations and business cases
Syllabus plan
The module is structured into three parts. Indicative content will include the following; In Part 1, we delve into organisation theory and organizational design, emphasizing key principles and various structural approaches (ranging from traditional to experimental). We explore how these principles and organizational structures directly impact strategic success. Part 2 focuses on key theoretical concepts and ideas from network theory. We explore how networks within and between organisations foster and sustain relationships critical for effective strategy execution. Finally, in Part 3, we delve into theoretical models of organisational change and innovation, focusing on their link with processes of strategic management and adaptation.
Learning activities and teaching methods (given in hours of study time)
| Scheduled Learning and Teaching Activities | Guided independent study | Placement / study abroad |
|---|---|---|
| 20 | 130 | 0 |
Details of learning activities and teaching methods
| Category | Hours of study time | Description |
|---|---|---|
| Scheduled Learning and Teaching Activity | 20 | Lectures & workshops |
| Guided independent study | 50 | Pre and post session reading. Reading prior to and following classroom activities |
| Guided independent study | 80 | Researching and preparing assignments |
Formative assessment
| Form of assessment | Size of the assessment (eg length / duration) | ILOs assessed | Feedback method |
|---|---|---|---|
| Workshop discussion | 8 x 1 hour | 1-5 | Oral feedback from instructor/tutor |
Summative assessment (% of credit)
| Coursework | Written exams | Practical exams |
|---|---|---|
| 100 | 0 | 0 |
Details of summative assessment
| Form of assessment | % of credit | Size of the assessment (eg length / duration) | ILOs assessed | Feedback method |
|---|---|---|---|---|
| Business Article Review | 40 | Not more than 1500 words | 1-2-5 | Written feedback |
| Case Study Analysis | 60 | Not more than 2500 words | 1-4 | Written feedback |
Details of re-assessment (where required by referral or deferral)
| Original form of assessment | Form of re-assessment | ILOs re-assessed | Timescale for re-assessment |
|---|---|---|---|
| Business Article Review | Business Article Review | 1-2-5 | Reassessment Period |
| Case Study Analysis | Case Study Analysis | 1-4 | Reassessment Period |
Re-assessment notes
Deferral – if you have been deferred for any assessment you will be expected to submit the relevant assessment. The mark given for a re-assessment taken as a result of deferral will not be capped and will be treated as it would be if it were your first attempt at the assessment.
Referral – if you have failed the module overall (i.e. a final overall module mark of less than 40%) you will be expected to submit the relevant assessment. The mark given for a re-assessment taken as a result of referral will be capped at 40%.
Indicative learning resources - Basic reading
- Some classes will be based on specific chapters from Thompson, J L., Scott, J M., & Martin, F. (2023). Strategic Management: Awareness and Change. Cengage (10th Edition). London: Cengage Learning.
- For other classes there will not be a set text. Students are required to take responsibility for any reading recommended in lectures. Any additional recommended reading lists specific to a particular topic will be provided in class.
Indicative learning resources - Web based and electronic resources
- ELE based online pre-recorded lectures, links to internet resources and other resources
| Credit value | 15 |
|---|---|
| Module ECTS | 7.5 |
| Module pre-requisites | BEM1023 OR BEM1028 This module cannot be taken if you are taking or have previously studied BEM3089. |
| NQF level (module) | 6 |
| Available as distance learning? | No |
| Origin date | 06/02/2020 |
| Last revision date | 14/03/2025 |
