Future Marketing Themes
| Module title | Future Marketing Themes |
|---|---|
| Module code | BEMM826 |
| Academic year | 2025/6 |
| Credits | 15 |
| Module staff | Ms Emma Wood (Convenor) |
| Duration: Term | 1 | 2 | 3 |
|---|---|---|---|
| Duration: Weeks | 11 |
| Number students taking module (anticipated) | 70 |
|---|
Module description
In the dynamic digital marketing environment, emerging issues and practices can cause frequent and rapid change. The focus of this module is therefore to introduce you to a range of contemporary issues relevant to future marketers. This will include consideration of marketing ethics and the wider role of marketing in addressing urgent global challenges.
The module will focus on consolidating your learning throughout the Programme to consider your own role in this complex marketing environment. Utilising a number of external speakers, including Exeter alumni, this Module will outline the wide range of career opportunities available in marketing and support you to identify your next career steps. This module is designed to help you reflect on your learning to date and apply that learning to gain maximum impact from your experience at the University of Exeter Business School.
Module aims - intentions of the module
The aim of this module is to introduce you to contemporary developments in the digital marketing sector and consider how they impact upon modern marketing practice. Utilising insights from both research and practitioner experience, you will be encouraged to take a critical and reflective approach to help you make connections between your previous experiences, learning and cross-cultural perspectives.
Intended Learning Outcomes (ILOs)
ILO: Module-specific skills
On successfully completing the module you will be able to...
- 1. critically analyse contemporary marketing issues to understand their impact on marketing practice
ILO: Discipline-specific skills
On successfully completing the module you will be able to...
- 2. critically reflect on your role within the dynamic marketing environment
- 3. develop knowledge of the global social, ethical and environmental factors that influence marketing
ILO: Personal and key skills
On successfully completing the module you will be able to...
- 4. critically reflect on your own learning experiences and behaviour
- 5. evaluate and articulate your personal competencies and attributes (skills, abilities, knowledge, career motivations) and the value these offer to a potential employer
Syllabus plan
This module is designed to be adaptive to current issues and trends. Indicative content may include:
Marketing ethics
Data ethics
Critical perspectives on social media
Sustainable consumption
Personal branding
Learning activities and teaching methods (given in hours of study time)
| Scheduled Learning and Teaching Activities | Guided independent study | Placement / study abroad |
|---|---|---|
| 20 | 130 |
Details of learning activities and teaching methods
| Category | Hours of study time | Description |
|---|---|---|
| Scheduled learning and teaching activities | 20 | Lectures, guest speaker events and workshops |
| Guided independent study | 130 | Core and supplementary reading, individual assignment preparation |
Formative assessment
| Form of assessment | Size of the assessment (eg length / duration) | ILOs assessed | Feedback method |
|---|---|---|---|
| Workshop discussion | Throughout | 1-5 | Verbal |
| Self-assessment | Online workshop prep | 2, 4, 5 | Written and verbal |
Summative assessment (% of credit)
| Coursework | Written exams | Practical exams |
|---|---|---|
| 100 | 0 | 0 |
Details of summative assessment
| Form of assessment | % of credit | Size of the assessment (eg length / duration) | ILOs assessed | Feedback method |
|---|---|---|---|---|
| Reflective portfolio | 100 | 3000 words equivalent | 1-5 | Written |
Details of re-assessment (where required by referral or deferral)
| Original form of assessment | Form of re-assessment | ILOs re-assessed | Timescale for re-assessment |
|---|---|---|---|
| Reflective portfolio | Reflective portfolio (3000 words equivalent, 100%) | 1-5 | Referral/deferral period |
Re-assessment notes
Re-submission of reflective portfolio.
Deferral – if you have been deferred for any assessment you will be expected to submit the relevant assessment. The mark given for a re-assessment taken as a result of deferral will not be capped and will be treated as it would be if it were your first attempt at the assessment.
Referral – if you have failed the module overall you will be expected to submit the relevant assessment. The mark given for a re-assessment taken as a result of referral will be capped at the pass mark.
Indicative learning resources - Basic reading
There is no ‘set text’ for this module and further guided reading will be provided via the ELE pages and Module Handbook. Indicative reading will include:
Hastings, G., Angus, K., & Bryant, C. (Eds.). (2011). The Sage handbook of social marketing. Sage.
Mahmoudi, A., Jemielniak, D., & Ciechanowski, L. (2024). Echo Chambers in Online Social Networks: a Systematic Literature Review. IEEE Access.
Pennycook, G., Epstein, Z., Mosleh, M., Arechar, A., Eckles, D., & Rand, D. (2020). Understanding and reducing the spread of misinformation online. ACR North American Advances.
Tupper, H., & Ellis, S. (2020). The Squiggly Career: The No. 1 Sunday Times Business Bestseller-Ditch the Ladder, Discover Opportunity, Design Your Career. Penguin UK.
Zuboff, S. (2019). The age of surveillance capitalism: The fight for a human future at the new frontier of power: Profile books.
Indicative learning resources - Web based and electronic resources
ELE Module pages
| Credit value | 15 |
|---|---|
| Module ECTS | 7.5 |
| Module pre-requisites | This module is restricted to MSc Digital Marketing students only |
| Module co-requisites | None |
| NQF level (module) | 7 |
| Available as distance learning? | No |
| Origin date | 20/01/2025 |
| Last revision date | 09/04/2025 |
