Study information

Fundamental of International Business

Module titleFundamental of International Business
Module codeINT3629
Academic year2023/4
Credits15
Module staff
Duration: Term123
Duration: Weeks

12

Number students taking module (anticipated)

20

Module description

This module is designed as a basic introduction to international business, introducing management concepts and supporting the application of theory, to interpret and analyse business in practice.  We all interact with international business as consumers, investors and employees making this module relevant to all, whether or not you plan to undertake further studies in international business.

Module aims - intentions of the module

This module aims to help you to develop a good understanding of the way international businesses operate and evaluate their importance and impact on society.  You will critically analyse a range of businesses from different perspectives.  You will develop your critical thinking and academic communication skills as well as developing an analytical and reflective approach to learning and management.

Intended Learning Outcomes (ILOs)

ILO: Module-specific skills

On successfully completing the module you will be able to...

  • 1. Critically analyse the external factors that impact international business and inform strategic change.
  • 2. Evaluate current business practice and identify key elements that contribute towards business success.

ILO: Discipline-specific skills

On successfully completing the module you will be able to...

  • 3. Critically discuss the fundamentals of international business and its impact on society.
  • 4. Analyse leadership styles, finance decisions, marketing strategies, ethical/sustainable practice and managing change, to evaluate the impact on relevant stakeholders.

ILO: Personal and key skills

On successfully completing the module you will be able to...

  • 5. Apply communication skills using a range of media.
  • 6. Collaborate with others to share ideas, skills and knowledge to prepare and present responses to business problems.
  • 7. Critically reflect on group activities, linking analysis to theoretical models and concepts

Syllabus plan

  • An introduction to business in society and key measures of success
  • Stakeholders in a business, their power and influence
  • Understanding the customer and developing a marketing strategy
  • The external environment and its impact on international business and strategic planning
  • The role of leaders and managers in leading and managing change
  • The fundamentals of financial reporting and management accounting for decision making
  • Business ethics and sustainable

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad
60900

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Scheduled learning and teaching60Lectures, seminars, tutorials, case studies, group activities
Guided independent study90Extra reading, assignments, relevant current articles etc.

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Mock examination (open book)2 hours1-5Marked essays, peer collaboration, mock examination mark scheme
Seminar questions, discussion and feedbackWeekly1-7Peer review, group discussion,
Small group presentationsDuring seminar prior to presentation1-7Comments to students and posted on ELE

Summative assessment (% of credit)

CourseworkWritten examsPractical exams
40600

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Group presentation 2520 mins group presentation1-6Overall feedback to cohort, written feedback
Individual reflective statement15800 words7Overall feedback to cohort, individual written feedback
Final written examination 602 hours duration1, 2, 3, 4Overall feedback to cohort, mark scheme
0
0
0

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Final written examination (Referral)2 hours duration1-7Next assessment opportunity
Final written examination (Deferral)1-4Next assessment opportunity
Individual presentation (Deferral)10 minutes1 - 5Next assessment opportunity
Individual reflective statement (Deferral)800 words6 & 7Next assessment opportunity

Re-assessment notes

Deferral – if you miss an element of assessment for reasons judged legitimate by the Mitigation Committee, the applicable assessment will normally be deferred. See ‘Details of reassessment’ for the form that assessment usually takes. When deferral occurs there is ordinarily no change to the overall weighting of that assessment:

 

Referral – if you have failed the module overall (i.e. a final overall module mark of less than 40%) you will be required to take a re-sit exam. Only your performance in this exam will count towards your final module grade. A grade of 40% will be awarded if the examination is passed.

Indicative learning resources - Basic reading

Basic reading:

 

Ebert, R.J., & Griffin, R.W..(2023). Business Essentials: Global Edition (13th ed.). Harlow: Pearson.

 

Additional reading:

     Cole, G.A. & Kelly, P., (2021). Management theory and practice (9th ed.). Andover: Cengage

      Hill, C.W.L., (2021). Global Business Today (12th ed.)London: McGraw Hill

Indicative learning resources - Web based and electronic resources

Web-based and electronic resources:

     

 

  • ELE – College to provide hyperlink to appropriate pages

Key words search

Understanding business, business essentials, strategy, marketing, ethics, finance, human resources, managing change, global business, CSR

Credit value15
Module ECTS

7.5

Module pre-requisites

None

Module co-requisites

None

NQF level (module)

6

Available as distance learning?

No

Origin date

January 2024