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Study information

Programme Specification for the 2023/4 academic year

MA Creativity: Innovation and Business Strategy

1. Programme Details

Programme nameMA Creativity: Innovation and Business Strategy Programme codePTA1EGLEGL14
Study mode(s)Full Time
Part Time
Academic year2023/4
Campus(es)Streatham (Exeter)
NQF Level of the Final Award7 (Masters)

2. Description of the Programme

This MA Creativity: Innovation and Business Strategy programme will offer a curriculum focused on four core modules comprising:

  • Ideas Generation and the Creative Process (Term 1 Oct start and term 3 Jan start)
  • Cultures of Creativity (Term 1 Oct start and term 3 Jan start)
  • Creative Management (Term 2)
  • Project dissertation/written dissertation (Term 2 and 3 Oct start and term 1 Jan start)

Students will also have the opportunity to take two optional modules.

The MA Creativity: Innovation and Business Strategy aims to train and educate the next generation of innovative professionals and executives for the creative industries. You will be taught by leading academics from a range of creative industry backgrounds. You will also gain insider access to a range of industry professionals who are experts in their specific sectors. You will examine aspects of creativity, innovation and business strategy from a range of perspectives. You will have the opportunity to undertake industry internships.

As you might expect from a ground-breaking, postgraduate programme of study, assessment will be more than just essays. Instead you will give presentations, pitch ideas and participate in challenge-led group projects.
As such, this MA will provide you with opportunities to develop the key business skills and networks you will need.

Advice and guidance on your programme can be sought from your personal tutor and programme director.

3. Educational Aims of the Programme

The programme’s curriculum combines academic study with practical skills development and acquisition appropriate to a career in creative industries. Specific programme aims are to:

  • Develop an excellent understanding of current critical and practical aspects relating to the creative industries in the UK and internationally – which may include film, television, online content, publishing, video gaming, virtual reality, music, arts, drama, etc.
  • Develop your understanding of the various contexts in which creative industries operate and the complex interrelated factors (artistic, commercial, technological, regulatory) that shape them.
  • Provide you with an appreciation and understanding of key theoretical and practical creative processes when developing concepts, ideas and projects.
  • Hone your understanding of generic business contexts alongside knowledge of particular uses in the creative industries.
  • Provide you with business strategy comprehension, including the skills to present, structure and execute a business plan.
  • Enable you to understand and analyse approaches and models for managing creative organisations and people.
  • Enable you to develop through practice ‘third space’ skills, including cultural competence, adaptability, intellectual curiosity and 360° thinking.
  • Facilitate exposure to organisations and creative sector companies through guest speaker events and work placement activity.
  • Develop your professional and research abilities and your understanding of the relationship between conceptual tools, theoretical frameworks and practical approaches through a variety of approaches and key case studies, as demonstrated by expert guest lecturers and/or Exeter’s academic staff.
  • Develop a range of sector specific, academic and transferable skills, including high order conceptual literacy and communication skills.

4. Programme Structure

5. Programme Modules

The following tables describe the programme and constituent modules. Constituent modules may be updated, deleted or replaced as a consequence of the annual programme review of this programme.

The MA Creativity: Innovation and Business Strategy is a one-year full-time or two-year part-time programme of study at National Qualification Framework (NQF) level 7 (as confirmed against the FHEQ). This programme consists of a single stage. Each stage is normally equivalent to an academic year. 

You may take optional modules as long as any necessary prerequisites have been satisfied, where the timetable allows and if you have not already taken the module in question or an equivalent module.

Subject to approval by the Programme Director, you may take elective modules up to 30 credits outside of the programme as long as any necessary prerequisites have been satisfied, where the timetable allows and if you have not already taken the module in question or an equivalent module.

Stage 1


150 credits of compulsory modules, 30 credits of optional modules

 

Compulsory Modules

CodeModule Credits Non-condonable?
DRAM145 Dissertation (Written or Project) 60Yes
DRAM141 Ideas Generation and the Creative Process 30No
DRAM142 Creative Management 30No
DRAM143 Cultures of Creativity 30No

Optional Modules

CodeModule Credits Non-condonable?
BEMM071 Leadership and Global Challenges 15No
BEMM129 Digital Business Models 15No
BEMM488 Entrepreneurship and Complete Sustainable Value Creation 15No

6. Programme Outcomes Linked to Teaching, Learning and Assessment Methods

Intended Learning Outcomes
A: Specialised Subject Skills and Knowledge

Intended Learning Outcomes (ILOs)
On successfully completing this programme you will be able to:
Intended Learning Outcomes (ILOs) will be...
...accommodated and facilitated by the following learning and teaching activities (in/out of class):...and evidenced by the following assessment methods:

1. Demonstrate a broad and deep understanding of the creative industry sectors, the contexts in which they operate and their respective core value chain models
2. Identify, evaluate critically and summarise the key theoretical approaches and critical traditions taken within the study of creative industries
3. Master the challenge of business modelling, business planning and presenting entrepreneurial concepts and ideas
4. Analyse in detail the role of digital and social disruption and the changing behaviour of audiences/readers
5. Engage with the management challenge presented when organising and working with creative organisations and people
6. Explain and analyse at a sophisticated and intellectually mature level the role of regulation, intellectual property and copyright when capturing value from creative goods
7. Explain in detail the economies and technologies related to varying creative industry sectors
8. Consider and evaluate critically different business and creative cultures and their impact on the creative process and outputs

The core skills and knowledge are delivered through all the modules, and developed in lectures, workshops, exercises, presentations, workshops, symposia, exercises, tutorials, work experience and other learning activities throughout the programme.

The assessment of these skills is through a combination of presentations and participation in seminars, practical exercises, essays, research reports/plans/logbooks and a written or project dissertation.

Intended Learning Outcomes
B: Academic Discipline Core Skills and Knowledge

Intended Learning Outcomes (ILOs)
On successfully completing this programme you will be able to:
Intended Learning Outcomes (ILOs) will be...
...accommodated and facilitated by the following learning and teaching activities (in/out of class):...and evidenced by the following assessment methods:

9. Articulate detailed knowledge and understanding of relevant concepts, models and practices within the creative industries
10. Communicate effectively and construct a coherent argument in both oral and written and audio-visual presentations as appropriate
11. Apply critical and analytical skills in analysis of creative goods, including film, television, gaming, publishing etc
12. Demonstrate soft skills as outlined in ‘third space thinking’ skills, including empathy, cultural competence, adaptability, intellectual curiosity and 360° thinking
13. Demonstrate sensitivity to conventions and to the shaping effects upon communication of authorship, textual production and intended audience
14. Apply bibliographic skills appropriate to the discipline, including accurate citation of sources, and consistent use of conventions in the presentation of academic/scholarly work

See above

See above

Intended Learning Outcomes
C: Personal/Transferable/Employment Skills and Knowledge

Intended Learning Outcomes (ILOs)
On successfully completing this programme you will be able to:
Intended Learning Outcomes (ILOs) will be...
...accommodated and facilitated by the following learning and teaching activities (in/out of class):...and evidenced by the following assessment methods:

15. Apply advanced literacy and communication skills in appropriate contexts, including the ability to present sustained, analytical and persuasive written and oral arguments.
16. Analyse and critically examine diverse forms of creative material, both textual and visual.
17. Acquire and interrelate substantial quantities of complex information of diverse kinds, in a structured and systemic manner, and involving the use of methodological and interpretative skills of the subject areas.
18. Engage with other cohort members through the sharing and presentation of ideas and information in groups, and work towards shared, collective solutions.
19. Apply research skills for the retrieval of both historical and contemporary material and sources, and develop the ability to gather, sift and organise material independently and critically, and evaluating its significance and impact.
20. Plan, execute and construct written and other forms of project-work of substantial length, detail, and some originality over both short and long timescales.

See above

See above

7. Programme Regulations

Classification

Full details of assessment regulations for all taught programmes can be found in the TQA Manual, specifically in the Credit and Qualifications Framework, and the Assessment, Progression and Awarding: Taught Programmes Handbook. Additional information, including Generic Marking Criteria, can be found in the Learning and Teaching Support Handbook.

8. College Support for Students and Students' Learning

All students on the MA Creativity: Innovation and Business Strategy will have a personal tutor for their entire programme of study. Such personal tutors will be available at advertised ‘office hours’ (staff changes can change due to Research Leave, etc.). A personal tutoring system will operate with regular communication throughout the programme. Academic support is also provided by module leaders. You can also make an appointment to see individual teaching staff, and where appropriate, expert guest tutors can act as industry mentors for your Project Dissertation/Dissertation.

Useful information and student resources can be accessed via the Exeter Learning Environment (ELE): http://vle.exeter.ac.uk/login/index.php, which has specific information on library skills, essay writing and research skills.

Programme handbooks and other useful information can be accessed via the student intranet: http://intranet.exeter.ac.uk/humanities/studying/taughthandbook/.

9. University Support for Students and Students' Learning

Please refer to the University Academic Policy and Standards guidelines regarding support for students and students' learning.

10. Admissions Criteria

Undergraduate applicants must satisfy the Undergraduate Admissions Policy of the University of Exeter.

Postgraduate applicants must satisfy the Postgraduate Admissions Policy of the University of Exeter.

Specific requirements required to enrol on this programme are available at the respective Undergraduate or Postgraduate Study Site webpages.

11. Regulation of Assessment and Academic Standards

Each academic programme in the University is subject to an agreed College assessment and marking strategy, underpinned by institution-wide assessment procedures.

The security of assessment and academic standards is further supported through the appointment of External Examiners for each programme. External Examiners have access to draft papers, course work and examination scripts. They are required to attend the Board of Examiners and to provide an annual report. Annual External Examiner reports are monitored at both College and University level. Their responsibilities are described in the University's code of practice. See the University's TQA Manual for details.

(Quality Review Framework.

14. Awarding Institution

University of Exeter

15. Lead College / Teaching Institution

Faculty of Humanities, Arts and Social Sciences (HASS)

16. Partner College / Institution

Partner College(s)

Not applicable to this programme

Partner Institution

Not applicable to this programme.

17. Programme Accredited / Validated by

0

18. Final Award

MA Creativity: Innovation and Business Strategy

19. UCAS Code

Not applicable to this programme.

20. NQF Level of Final Award

7 (Masters)

21. Credit

CATS credits

180

ECTS credits

90

22. QAA Subject Benchmarking Group

23. Dates

Origin Date

16/11/2018

Date of last revision

09/09/2021