MSc Marketing and Financial Management (9 months)

1. An awareness of the existing scholarship in the area of marketing and financial services.
2. An application and appraisal of marketing theory and constructs to financial services.
3. An extensive and in-depth knowledge of new and existing issues arising in marketing and financial services.
4. An ability to use a variety of models and methods to solve practical problems within marketing and financial services.
5. An ability to use databases, software and bibliographic resources related to marketing and finance.

Students will be taught via lectures, tutorials, seminars, workshops and case studies. Guest lectures by professional speakers are also arranged in some modules.

Learning takes place through guided independent study in reading and research, web-based activities, Q&A sessions to show awareness of the concepts and issues, and in-class discussion and debate.

Summative assessment (A1-5) takes place through:

• written examinations (numerical questions, multiple choice questions, essays, discussion questions) during mid-term or end of the term,

• individual or group written assignments

• individual or group presentations

Formative assessment (A1-5) takes place through:

• in-class discussion and debate

• online discussion forum

• online quizzes

• supervised practical case studies

• case study analysis and presentation

6. An ability to develop rigorous theoretical arguments based on analytical reasoning.
7. An ability to rigorously analyse problems from a variety of perspectives.
8. An ability to rigorously analyse problems from a variety of perspectives.
9. A development of familiarity and confidence with arithmetic and constructs in marketing and finance.
10. An ability to apply and criticise academics models in a "real workd" context.

Classes, assigned exercises, practical classes, preparation and presentation of reports requiring critical surveys of empirical literature, class solution of assigned problems developing the use of concepts and models, presentation of group practical exercises.

Assessment (B6-10) takes place through examination, individual or group written assignments and/or presentations.

11. A global outlook: Our graduates are engaged and prepared for the demands of global business and society.
12. A critical thinker: Our graduates have a commercial awareness that enables them to critically analyse, conceptualise and evaluate the challenges facing business.
13. A collaborative mind-set: Our graduates are enterprising and motivated individuals who are able to actively collaborate and effectively communicate within a range of diverse settings.
14. An ethical ethos: Our graduates understand the social, financial and environmental factors that can impact on corporate sustainability and are able to make decisions openly and responsibly.
15. Technological and digital literacy: Our graduates are able to use technologies to source, process and communicate information.

11. BEAM031 Financial Instruments’ content is relevant across countries as it focuses on general theories, models and concepts that are applicable universally, some aspect look at development in developed and emerging markets.

BEAM032 – Investment Analysis 1 uses International Financial Reporting Standards (IFRS) which apply to more than 100 countries around the world, and, therefore, prepares you for an international career.

BEMM115 Marketing Analysis & Research covers quantitative and qualitative research which is relevant across countries. Students are taught methodologies like interviews, ethnographic research, experiments, and quantitative research and how these methods are used in countries with different cultures.

BEAM047 Fundamentals of Financial Management Investment theory and corporate finance are international by nature and the principles taught can be applied in any country. Investment theory and corporate finance are international by nature and the principles taught can be applied in any country.

BEAM033 In Banking and Financial Services, students are presented with up-to-date examples from various international markets

BEMM166 Integrated Marketing Communications asks students to consider the implications of creating, developing and implementing a marketing communications programme on a global scale, or in different countries. The module draws extensively on international communication examples and encourages students to examine marketing communications.

12. BEAM031 In Financial Instruments students develop problem-solving, numerical, analytical, and discursive skills, as well as acquiring knowledge and understanding of financial markets and related concepts.

BEAM032 Investment Analysis 1 requires students to critically assess the content of annual reports and to develop a framework for assessing a firm’s financial performance. Students also need to possess the ability to read, understand and analyse a firm’s financial performance and position from its annual reports. Students acquire skills which will be directly applicable to roles such as Equity Analysts. Students learn to synthesize information from public sources, to evaluate a firm’s performance and financial position.

BEAM033 – In Banking and Financial Services students develop strong theoretical arguments, rigorously analyse problems in finance, and critically appraise theory and practice

BEAM047 – Fundamentals of Financial Management requires students to have a critical understanding of desires and decision processes of customers and businesses and apply theory and secondary data analysis to a real-life marketing problem faced by organisations

BEMM148 Marketing Strategy teaches students to apply theory and secondary data analysis to a real-life marketing problem faced by organisations. 

BEMM115 In Marketing Analysis & Research the aim of is to provide knowledge of research methodologies used in market research, which the student can demonstrate critical evaluation of academic and commercial research findings and critically assessing competing theories and research paradigms

BEMM166 – module requires students to show critical understanding of the consumer-based models relating to the development of effective promotional activities in different scenarios and to be able to apply theoretical knowledge to the reality of developing a campaign and fulfilling a creative brief

13. BEMM148 Marketing Strategy requires students to have both a formative and summative assessment on a group presentation. The consultancy-based group project will develop your team-work and communication skills.   

BEEM115 Marketing Analysis and Research requires students to do a group presentation as a formative assessment

BEMM166 Integrated Marketing Communications asks students to do a group mock presentation as a formative assessment and a group presentation/pitch for advertising brief as a summative assessment

BEAM032 Investment Analysis 1 uses group problem solving as part of summative assessment for the moduleBEAM033 Banking and Financial Services requires students to do a group assignment as formative assessment and work in group during seminars.

14. BEAM032 Investment Analysis 1 familiarises students with the standards expected by the International Accounting Standards Board (IASB).

BEMM166 Integrated Marketing Communications enables students to explore the concept of over-consumption and the wider ethical issues associated with communications and the interrelationships between media, culture and society.

BEAM047 Fundamentals of Financial Management focuses on the fair valuation of financial assets which is of interest to those involved in sustainability.

BEMM115 Marketing Analysis and Research module takes an ethical perspective, in which sustainability is the core issue, by examining not just how organisations practice sustainability, but whether it is ethical for them to have inaccurate visual representations.

BEAM033 Banking and Financial Services applies agency theory, adverse selection, and moral hazard to banking and financial services in ethical dimensions of decision making process.

15. BEAM047 Fundamentals of Financial Management aids students in gaining experience using Excel.

BEMM115 Marketing Analysis and Research involves the use of data analysis tool SPSS in order to conduct research. 

BEAM033 requires students to engage via online discussion forum and other collaborative technological platforms, such as Padlet and Peerwise.

11. BEAM031 - written examination

BEAM032 – examination and course work Group Problem Sets

BEAM047 – online examination and case study analysis and presentation

BEMM115 – Assignment/essay

BEAM033 – written examination

BEMM166 – Group Presentation and individual assignment

12. BEMM115 – Assignment/essay (module ILOs 1-10)

BEMM148 – Multiple Choice test (Module ILOs 1&2); group presentation (Module ILOs 3-5) and examination (Module ILOs 1-3)

BEMM166 – Group Presentation and individual assignment (Module ILOs 1-5

BEAM032 – Examination and Group Work Problem Sets (ILO 1-7)

BEAM033 – written examination (Module ILOs 1-11)

BEAM031 – written examination (Module ILOs 1-12)

BEAM 047 – online examination and case study analysis and presentation (both ILOs 1-10, 13)

BEAM032 – examination and course work (Module ILOs 1-7)

13. BEAM032 – Group Problem Sets

BEMM148 – Summative group presentation (Module ILO 5)

BEMM115 – Written Assignment (ILO 11)

BEMM166 – Group Assignment (Module ILOs 6)

14. BEAM032 – Examination and coursework

BEAM047 – Online Exam and Case Study and Presentation (ILO 3)

BEMM115 – Assignment/essay (Module ILOs 1-10)

BEAM033 – Written Exam

BEMM166 – Group Assignment and Individual Assessment (ILO 4)

15. BEAM046 – Individual assignment and group assignment.

BEAM046 – Individual assignment and group assignment.

BEMM15 – Written Assignment