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Study information

Programme Specification for the 2023/4 academic year

MSc MSc Marketing and Financial Management

1. Programme Details

Programme nameMSc MSc Marketing and Financial Management Programme codePTS1SBESBE49
Study mode(s)Full Time
Academic year2023/4
Campus(es)Streatham (Exeter)
NQF Level of the Final Award7 (Masters)

2. Description of the Programme

About 30 per cent of all jobs in the UK's financial services sector are for marketing and client-facing roles. The MSc Finance and Marketing combines Exeter's long tradition of excellent research-based finance teaching with a range of innovative marketing modules. Designed for UK and international students alike, this is a cutting-edge programme not available at other British universities.

Over twelve months, you will acquire the technical knowledge to understand how financial services products work, together with the marketing acumen necessary to compete successfully in this highly competitive sector. The programme is especially appropriate for business and finance graduates wishing to specialise in marketing within banking and financial services as well as marketing graduates wanting to develop a career in the marketing and promotion of financial services. The core modules are augmented by specialist optional modules which enable you to build up a knowledge base to suit your individual interests and relevant background. It is possible to tailor this programme to match your career goals and i) achieve Graduate Gateway status from the Chartered Institute of Marketing (CIM) or ii) apply for Associate Chartered Banker designation and attain Associate membership status with the Chartered Banker Institute (CBI) or follow an accelerated route to work towards Chartered Banker status.

Non assessed intensive computing training covering Bloomberg, Thomson Reuters Datastream/EIKON/Thomson ONE, FAME, MorningStar, S&P Capital IQ and other financial databases and software, is incorporated into relevant modules.

3. Educational Aims of the Programme

1. bring together finance and marketing scholarship and practice, so that at the end of the course students will be equipped with key concepts, theories and calculations concerning financial services and marketing, and to be able to analyse and problem solve from marketing and financial services perspectives;
2. use lectures to guide students to results concerning theory development and testing in marketing and finance research;
3. use practical sessions to equip students with applied skills to appraise contemporary complex situations from a marketing and a finance perspective;
4. from a practice perspective, equip students to follow marketing careers in the financial sector.

Information on module aims can be accessed through the School’s website, www.exeter.ac.uk/business-school

This programme is intended to:

4. Programme Structure

5. Programme Modules

The following tables describe the programme and constituent modules. Constituent modules may be updated, deleted or replaced as a consequence of the annual programme review of this programme.

Stage 1


Compulsory Modules

Students must choose ONE of the following options:

Module marked * is compulsory for those who choose to follow the CIM route. 

Module marked ** are only for those who choose to follow CBI route. CBI students MUST choose ONE from modules marked **.

CodeModule Credits Non-condonable?
BEAM031 Financial Instruments 15No
BEAM047 Fundamentals of Financial Management 15No
BEMM166 Integrated Marketing Communications 15No
BEMM115 Marketing Analysis and Research (Optional for CBI route)15No
BEMM148 Marketing Strategy 15No
BEAM033 Banking and Financial Services 15No

Optional Modules

CIM route: THREE Finance options, i.e. BEAM code (plus the compulsory BEMM120)

CBI route with BEAM064 OR BEAM066 in Term 3:  ONE from finance options marked ** and ONE marketing (BEMM code) option  

CBI route with BEAM079 OR BEAM101 in Term 3:  ONE marketing (BEMM code) option  
It is recommended that students on the general pathway maintain a balanced mix between Finance (BEAM) and Marketing (BEMM) modules.

CodeModule Credits Non-condonable?
BEAM050 Advanced Corporate Finance **15No
BEAM029 Topics in Financial Economics **15No
BEAM035 Derivatives Pricing **15No
BEAM036 Domestic and International Portfolio Management **15No
BEAM038 Investment Analysis 2 (Compulsory if taking BEAM007)15No
BEMM120 Understanding Consumer Behaviour (Compulsory for CIM route)15No
BEMM374 Tourism and Marketing 15No
BEAM052 Corporate Governance and Finance (Compulsory for CBI route)15No
BEAM053 Mergers, Management Buyouts and Other Corporate Reorganisations 15No
BEAM046 Financial Modelling 15No
BEMM128 Brand Design 15No
BEMM782 Digital Marketing Planning 15No
BEMM129 Digital Business Models (Not CIM)15No
BEAM042 International Financial Management 15No
BEAM032 Investment Analysis 1 (Compulsory for CBI route)15No
BEMM786 Service Design and Innovation (Not CIM)15No
BEMM069 Marketing and New Product Innovation (Not CIM)15No
BEAM065 Bank Management (Compulsory for CBI route)15No
BEAM101 Sustainable Finance Project 30No
BEAM079 Coding Analytics for Accounting and Finance 30No

Stage 2


Compulsory Modules

CodeModule Credits Non-condonable?
BEAM033 Banking and Financial Services 15No

Stage 3


Optional Modules

Choose ONE of the following options:

CIM route:.BEMM250 is compulsory for those who choose to follow CIM route.

CBI route: students on this route must choose one of BEAM064, BEAM066, BEAM079 or BEAM101

 

Please note the following necessary combinations for each of the options:

BEAM007: must be taken with Investment Analysis I BEAM032, Investment Analysis II BEAM038, plus two marketing module

BEAM079: on the general route, plus one finance and three marketing modules; or, on the CBI route plus one marketing module 

BEAM101: on the general route, plus one finance and three marketing modules; or, on the CBI route, plus one marketing module 

BEFM027: plus one finance and three marketing modules

BEMM250: on the general route, plus three finance modules and one marketing module; or on the CIM route, it MUST be taken with BEMM120, Understanding Consumer Behaviour

BEAM064: on the CBI route, take TWO modules from the following list: BEAM050, BEAM029, BEAM035 and BEAM036

BEAM066: on the CBI route, take TWO modules from the following list: BEAM050, BEAM029, BEAM035 and BEAM036

CodeModule Credits Non-condonable?
BEAM007 Investment Analysis Dissertation 30No
BEAM079 Coding Analytics for Accounting and Finance 30No
BEAM101 Sustainable Finance Project 30No
BEFM027 Dissertation 30No
BEMM250 Dissertation (Marketing) 30No
BEAM064 Work Based Project 15No
BEAM066 Banking and Finance Research Project 15No

6. Programme Outcomes Linked to Teaching, Learning and Assessment Methods

Intended Learning Outcomes
A: Specialised Subject Skills and Knowledge

Intended Learning Outcomes (ILOs)
On successfully completing this programme you will be able to:
Intended Learning Outcomes (ILOs) will be...
...accommodated and facilitated by the following learning and teaching activities (in/out of class):...and evidenced by the following assessment methods:

1. An awareness of the existing scholarship in the area of marketing and financial services.
2. An application and appraisal of marketing theory and constructs to financial services.
3. An extensive and in-depth knowledge of new and existing issues arising in marketing and financial services.
4. An ability to use a variety of models and methods to solve practical problems within marketing and financial services.
5. An ability to use databases, software and bibliographic resources related to marketing and finance.

Students will be taught via lectures, tutorials, seminars, workshops and case studies. Guest lectures by professional speakers are also arranged in some modules.

Learning takes place through guided independent study in reading and research, web-based activities, Q&A sessions to show awareness of the concepts and issues, in-class discussion and debate, and work-based project or banking and financial services dissertation.

 

A3

BEAM031 (ILO1)

BEAM046 (ILOs4-12)

BEAM032 (ILOs1-5)

BEAM038 (ILOs1-7)

BEAM007(ILOs1-12)

BEFM027(ILOs1-12)

BEAM066(ILOs1-13)

 

 

A4

BEAM031 (ILO2)

BEAM046 (ILOs4-12)

BEAM032 (ILOs 2-3)

BEAM038 (ILOs4-6)

BEAM007 (ILOs2-4,6-7,9-10)

BEFM027 (ILOs 3-7)

BEAM066 (ILOs 3-7,9)

 

A5

BEAM046 via assignment reports

BEAM038 (ILO9)

BEAM032 via 2 group problem sets

BEAM007 (ILOs1, 6,8 -9, 12), project proposal 1,000 words + final project report 8,000 words

BEFM027, dissertation proposal 800-1,000 words + final dissertation of 8,000-10,000 words

BEAM066, project proposal 800 words + project draft 4,000 words

Summative Assessment (A1-5) takes place through:

  • written examinations (numerical questions, multiple choice questions, essays, discussion questions) during mid-term or end of the term,

  • individual or group written assignments

  • individual or group presentations

  • work-based project or banking and financial services dissertation

Formative Assessment (A1-5) takes place through:

  • in-class discussion and debate

  • online discussion forum

  • online quizzes

  • supervised practical case studies

  • case study analysis and presentation

Intended Learning Outcomes
B: Academic Discipline Core Skills and Knowledge

Intended Learning Outcomes (ILOs)
On successfully completing this programme you will be able to:
Intended Learning Outcomes (ILOs) will be...
...accommodated and facilitated by the following learning and teaching activities (in/out of class):...and evidenced by the following assessment methods:

6. An ability to develop rigorous theoretical arguments based on analytical reasoning.
7. An ability to rigorously analyse problems from a variety of perspectives.
8. An ability to critically appraise theory and practice.
9. A development of familiarity and confidence with arithmetic and constructs in marketing and finance.
10. An ability to apply and criticise academic models in a "real world" context.

Classes, assigned exercises, practical classes, preparation and presentation of reports requiring critical surveys of empirical literature, class solution of assigned problems developing the use of concepts and models, presentation of group practical exercises, work-based project or banking and financial services dissertation.

Assessment (B6-10) takes place through examination, individual or group written assignments and/or presentations.

Intended Learning Outcomes
C: Personal/Transferable/Employment Skills and Knowledge

Intended Learning Outcomes (ILOs)
On successfully completing this programme you will be able to:
Intended Learning Outcomes (ILOs) will be...
...accommodated and facilitated by the following learning and teaching activities (in/out of class):...and evidenced by the following assessment methods:

11. A global outlook: Our graduates are engaged and prepared for the demands of global business and society.
12. A critical thinker: Our graduates have a commercial awareness that enables them to critically analyse, conceptualise and evaluate the challenges facing business.
13. A collaborative mind-set: Our graduates are enterprising and motivated individuals who are able to actively collaborate and effectively communicate within a range of diverse settings.
14. An ethical ethos: Our graduates understand the social, financial and environmental factors that can impact on corporate sustainability and are able to make decisions openly and responsibly.
15. Technological and digital literacy: Our graduates are able to use technologies to source, process and communicate information.

11. BEAM031 Financial Instruments’ content is relevant across countries as it focuses on general theories, models and concepts that are applicable universally, some aspect look at development in developed and emerging markets.

BEAM032 – Investment Analysis 1 uses International Financial Reporting Standards (IFRS) which apply to more than 100 countries around the world, and, therefore, prepares you for an international career.

BEMM115 Marketing Analysis & Research covers quantitative and qualitative research which is relevant across countries. Students are taught methodologies like interviews, ethnographic research, experiments, and quantitative research and how these methods are used in countries with different cultures.

BEAM047 Fundamentals of Financial Management Investment theory and corporate finance are international by nature and the principles taught can be applied in any country. Investment theory and corporate finance are international by nature and the principles taught can be applied in any country.

BEAM033 In Banking and Financial Services, students are presented with up-to-date examples from various international markets

BEMM166 Integrated Marketing Communications asks students to consider the implications of creating, developing and implementing a marketing communications programme on a global scale, or in different countries. The module draws extensively on international communication examples and encourages students to examine marketing communications.

BEAM038 Investment Analysis 2 asks that students understand and respond creatively to cross-border financial analysis in industrial sectors

12. BEAM031 In Financial Instruments students develop problem-solving, numerical, analytical, and discursive skills, as well as acquiring knowledge and understanding of financial markets and related concepts.

BEAM032 Investment Analysis 1 requires students to critically assess the content of annual reports and to develop a framework for assessing a firm’s financial performance. Students also need to possess the ability to read, understand and analyse a firm’s financial performance and position from its annual reports. Students acquire skills which will be directly applicable to roles such as Equity Analysts. Students learn to synthesise information from public sources, to evaluate a firm’s performance and financial position.

BEAM033 – In Banking and Financial Services students develop strong theoretical arguments, rigorously analyse problems in finance, and critically appraise theory and practice. BEAM047 – Fundamentals of Financial Management requires students to have a critical understanding of desires and decision processes of customers and businesses and apply theory and secondary data analysis to a real-life marketing problem faced by organisations

BEMM148 Marketing Strategy teaches students to apply theory and secondary data analysis to a real-life marketing problem faced by organisations. 

BEMM115 In Marketing Analysis & Research the aim of is to provide knowledge of research methodologies used in market research, which the student can demonstrate critical evaluation of academic and commercial research findings and critically assessing competing theories and research paradigms

BEMM166 – module requires students to show critical understanding of the consumer-based models relating to the development of effective promotional activities in different scenarios and to be able to apply theoretical knowledge to the reality of developing a campaign and fulfilling a creative brief.

BEAM007 Investment Analysis Dissertation requires students to conduct an in-depth investment analysis case study on a company. Students also engage in a deep analysis of the macroeconomic environment.

BEAM038 In Investment Analysis 2, students draw well-defined and supported conclusions when analysing a complex and specialised problem.

BEMM250 Marketing Dissertation ask student to draw valid conclusions based on an ability to synthesise and prioritise relevant data from methods and techniques appropriate to the research problem and develop problem-solving skills in a highly specialised manner.

BEFM027 Finance Dissertation or BEAM066 Banking and Finance Research Project requires students to interpret and critically evaluate the results of their research, draw relevant conclusions and consider the implications and limitations of the research they have undertaken.

13. BEMM148 Marketing Strategy requires students to have both a formative and summative assessment on a group presentation. The consultancy-based group project will develop your team-work and communication skills.    

BEEM115 Marketing Analysis and Research requires students to do a group presentation as a formative assessment

BEMM166 Integrated Marketing Communications asks students to do a group mock presentation as a formative assessment and a group presentation/pitch for advertising brief as a summative assessment

BEAM032 Investment Analysis 1 uses group problem solving as part of summative assessment for the module

BEAM033 Banking and Financial Services requires students to do a group assignment as formative assessment and work in group during seminars.

14. BEAM032 Investment Analysis 1 familiarises students with the standards expected by the International Accounting Standards Board (IASB)

BEMM166 Integrated Marketing Communications enables students to explore the concept of over-consumption and the wider ethical issues associated with communications and the interrelationships between media, culture and society.

BEAM047 Fundamentals of Financial Management focuses on the fair valuation of financial assets which is of interest to those involved in sustainability.

BEMM115 Marketing Analysis and Research module takes an ethical perspective, in which sustainability is the core issue, by examining not just how organisations practice sustainability, but whether it is ethical for them to have inaccurate visual representations.

BEAM033 Banking and Financial Services applies agency theory, adverse selection, and moral hazard to banking and financial services in ethical dimensions of decision making process.

15. BEAM047 Fundamentals of Financial Management aids students in gaining experience using Excel.

BEMM115 Marketing Analysis and Research and BEFMM250 Marketing Dissertation involves the use of data analysis tool SPSS in order to conduct research. 

BEAM007 Investment Analysis Dissertation, BEFM020 Finance Dissertation or BEAM066 Banking and Finance Research Project involves the use of various financial databases and statistical software, such as STATA, to conduct research.

BEAM033 requires students to engage via online discussion forum and other collaborative technological platforms, such as Padlet and Peerwise.

11. BEAM031 - written examination

BEAM032 – examination and course work Group Problem Sets

BEAM047 – online examination and case study analysis and presentation

BEMM115 – Assignment/essay

BEAM033 – written examination

BEMM166 – Group Presentation and individual assignment

BEAM038 – Exam (ILO 3)

 

12. BEMM115 – Assignment/essay (module ILOs 1-10)

BEMM148 - Multiple Choice test (Module ILOs 1&2); group presentation (Module ILOs 3-5) and examination (Modules 1-3)

BEMM166 - Group Presentation and individual assignment (Modules ILOs 1-5)

BEAM032 – Examination and Group Work Problem Sets (ILO 1-7)

BEAM033 – written examination (Module ILOs 1-11)

BEAM031 – written examination (Module ILOs 1-12)

BEAM 047 – online examination and case study analysis and presentation (both ILOs 1-10, 13)

BEAM032 – examination and course work (Module ILOs 1-7)

BEAM038  - Exam (ILOs 1-8)

BEMM250 - Dissertation (ILOs 1-9)

 

13. BEAM032 - Group Problem Sets

BEMM148 - Summative group presentation (Module ILO 5)

BEMM115 - Written Assignment (ILO 11)

BEMM166 - Group Assignment (Module ILO 6)

 

14. BEAM032 – Examination and coursework

BEAM047 – Online Exam and Case Study and Presentation (ILO 3?)

BEMM115 – Assignment/essay (Module ILOs 1-10)

BEAM033 – Written Exam

BEMM166 – Group Assignment and Individual Assessment (ILO 4)

 

15. BEAM046 – Individual assignment and group assignment.

BEAM046 – Individual assignment and group assignment.

BEMM15 – Written Assignment

7. Programme Regulations

Classification

Full details of assessment regulations for all taught programmes can be found in the TQA Manual, specifically in the Credit and Qualifications Framework, and the Assessment, Progression and Awarding: Taught Programmes Handbook. Additional information, including Generic Marking Criteria, can be found in the Learning and Teaching Support Handbook.

8. College Support for Students and Students' Learning

Personal and Academic tutoring: It is University policy that all Colleges should have in place a system of academic and personal tutors. The role of academic tutors is to support you on individual modules; the role of personal tutors is to provide you with advice and support for the duration of the programme and extends to providing you with details of how to obtain support and guidance on personal difficulties such as accommodation, financial difficulties and sickness. You can also make an appointment to see individual teaching staff.

 

Student/Staff Liaison Committee enables students & staff to jointly participate in the management and review of the teaching and learning provision.

 

The Postgraduate Student Handbook can be accessed via ELE at the following address: http://vle.exeter.ac.uk/course/view.php?id=1645

9. University Support for Students and Students' Learning

Please refer to the University Academic Policy and Standards guidelines regarding support for students and students' learning.

10. Admissions Criteria

Undergraduate applicants must satisfy the Undergraduate Admissions Policy of the University of Exeter.

Postgraduate applicants must satisfy the Postgraduate Admissions Policy of the University of Exeter.

Specific requirements required to enrol on this programme are available at the respective Undergraduate or Postgraduate Study Site webpages.

11. Regulation of Assessment and Academic Standards

Each academic programme in the University is subject to an agreed College assessment and marking strategy, underpinned by institution-wide assessment procedures.

The security of assessment and academic standards is further supported through the appointment of External Examiners for each programme. External Examiners have access to draft papers, course work and examination scripts. They are required to attend the Board of Examiners and to provide an annual report. Annual External Examiner reports are monitored at both College and University level. Their responsibilities are described in the University's code of practice. See the University's TQA Manual for details.

(Certain programmes are subject to accreditation and/or review by professional and statutory regulatory bodies (PSRBs).

13. Methods for Evaluating and Improving Quality and Standards

The University and its constituent Colleges review the quality and standard of teaching and learning in all taught programmes against a range of criteria through the procedures outlined in the Teaching Quality Assurance (TQA) Manual Quality Review Framework.

14. Awarding Institution

University of Exeter

15. Lead College / Teaching Institution

Faculty of Environment, Science and Economy (ESE)

16. Partner College / Institution

Partner College(s)

Not applicable to this programme

Partner Institution

Not applicable to this programme.

17. Programme Accredited / Validated by

0

18. Final Award

MSc MSc Marketing and Financial Management

19. UCAS Code

Not applicable to this programme.

20. NQF Level of Final Award

7 (Masters)

21. Credit

CATS credits ECTS credits

22. QAA Subject Benchmarking Group

23. Dates

Origin Date

29/09/2017

Date of last revision

22/06/2022