Digital Marketing Degree Apprenticeship
As a Workplace Mentor for the Digital Marketing Degree Apprenticeship, you play a crucial role in developing the next generation of professional marketers. This programme is designed to equip apprentices with the skills, knowledge, and behaviours needed to excel in digital marketing roles and drive organisational success.
On this page:
Programme Overview
The Digital Marketing Degree Apprenticeship is a Level 6 programme that combines academic learning with practical workplace experience. Here's what you need to know:
- Duration: 3 years, plus the End-Point Assessment (EPA)
- Qualification: BSc(Hons) Digital Marketing
- Professional recognition: upon completion, apprentices are eligible to join the Chartered Institute of Marketing (CIM)
This unique, future‑focused programme will provide the tools and skills to both school-leaver apprentices and those upskilling in businesses who are seeking to nurture creative, analytical, strategic marketeers ready to lead in a fast-changing industry. As a Mentor, you'll support apprentices in applying their learning to real-world business challenges, helping them develop critical thinking and decision-making skills.
The Skills England apprenticeship standard which sets out the Knowledge, Skills, and Behaviours for this programme can be found here.
Key Components
- Academic learning: covers essential topics, including data analytics and user experience (UX) design to content creation, ethics and the strategic implications of emerging technologies, including AI use
- Work-based projects: apprentices will tackle real organisational challenges, applying their learning directly to your business
- Professional development: focus on personal effectiveness and core competencies
- End-point assessment: includes a review of the apprentice's portfolio, a work-based project, and an interview
Your role as a Workplace Mentor is vital in guiding apprentices through this journey, helping them bridge the gap between theory and practice, and supporting their professional growth.
We are here to support you in this important role. Explore the resources and guidance provided on this site to help you effectively mentor your apprentice and contribute to their success.
Our Academic Mentors are dedicated to supporting apprentices in navigating the apprenticeship components of the programme. They play a crucial role in guiding apprentices through the process of compiling their portfolio of evidence, which showcases their learning and development throughout the programme.
Academic Mentors work closely with apprentices to ensure that they understand the requirements for their portfolios, helping them to document their experiences, reflect on their learning, and demonstrate the competencies gained in the workplace. By providing ongoing support and feedback, our Academic Mentors empower apprentices to effectively articulate their achievements and prepare for their End-Point Assessment (EPA). Their focus on practical application and real-world experiences is essential in helping apprentices succeed in their management roles.
Academic Mentors
We are currently building our team of Academic Mentors for this programme. If you need assistance, please use the following contact details:
Student related enquiries
Employer related enquiries
Your Commitment Matters
Each member of our team is dedicated to ensuring that mentors have the resources and support they need to guide apprentices effectively. We believe that a strong mentor-apprentice relationship is key to the success of the programme, and we are here to help you every step of the way.
Feel free to contact us with questions, concerns, or for additional support. Together, we can make a significant impact on the professional growth of our apprentices.
Key Information and Events
Staying informed about important dates and events is crucial for effectively supporting your apprentice throughout their journey. Below are the key milestones and events for the current academic year. Please note that specific dates may vary slightly for individual apprentices based on their start date.
Training Events
The next Workplace Mentor training session is to be confirmed.
Contact us
If you have any questions or need further assistance, please feel free to contact us. We look forward to hearing from you!
Student related enquiries
Employer related enquiries