BSc Marketing and Management
| UCAS code | N2N5 |
|---|---|
| Duration | 3 years |
| Entry year | 2027 |
| Campus | Streatham Campus |
| Typical offer | A-Level: AAB |
|---|---|
|
A-Level: BBB |
| UCAS code | N2NN |
|---|---|
| Duration | 4 years |
| Entry year | 2027 |
| Campus | Streatham Campus |
| Typical offer | A-Level: AAB |
|---|---|
|
A-Level: BBB |
| UCAS code | N2N6 |
|---|---|
| Duration | 4 years |
| Entry year | 2027 |
| Campus | Streatham Campus |
| Typical offer | A-Level: AAB |
|---|---|
|
A-Level: BBB |
Why study BSc Marketing and Management at Exeter?
- The BSc Marketing and Management enables you to able to design and deliver a compelling marketing strategy by developing your understanding of consumer behaviour, wants and needs
- The marketing elements of this programme introduce you to the principles that deliver good marketing practice. You will learn about consumers and the role of markets and marketing in today’s society
- You will develop an understanding of how marketing contributes to the financial health of an organisation by covering an introduction to the principles of accounting, and to understand how markets behave, you will also be introduced to economics
- The management component of the degree will ensure you have a strong grounding in organisational structures, management skills, and business strategy
1st in the UK for Marketing graduate prospects
Top 10 in the Russell Group for student satisfaction in 5 out of 7 themes
National Student Survey 2024: Management
Triple accredited Business School
AMBA, AACSB, EQUIS
90% of Management graduates in or due to start employment or further study 15 months after graduation
Based on full-time, first degree, UK domiciled graduates, HESA Graduate Outcomes survey 2022/23 data (published 2025)
At Exeter, University professors invest in their students. They truly care about students’ development & progression while on their course as well as after. Each professor is always willing to provide additional support and guidance whenever needed.
As I am now working this year, I realize just how useful & relevant most modules have been; I’ve been able to use my marketing foundations quite a bit at Pfizer! Because of the high-quality professors and modules at Exeter, I feel very prepared and excited to enter the work world.
Sophia
BSc Marketing and Management
Accreditations
Accredited by: Chartered Institute of Marketing (CIM)
Our BSc Marketing & Management programme is accredited by the Chartered Institute of Marketing (CIM). Students achieving an overall outcome of 2:2 or higher on this programme receive exemptions towards the CIM’s Professional and Digital Marketing qualifications (Level 3 Foundation Certificate; Level 4 Certificate; or Level 6 Diploma if the student selects approved modules as part of their final year options). To achieve the full CIM qualification, graduates must enrol in CIM’s study programme, evidence their degree award, and pass the remaining CIM units within five years of graduation.
Entry requirements (typical offer)
| Qualification | Typical offer | Required subjects |
|---|---|---|
| A-Level | AAB | N/A |
| IB | 34/665 | N/A |
| BTEC | DDD | N/A |
| GCSE | C or 4 B or 5 |
Grade C or 4 in English Language, and Grade B or 5 in Mathematics (or: GCE A-level/AS Mathematics, Further Mathematics, Pure Mathematics or Core Mathematics) Applicants who have achieved GCSE Maths one grade below the specified requirement will be considered. These applicants may be invited to complete the Maths Transition Course and receive a conditional offer on the basis of successful course completion. |
| Access to HE | 30 L3 credits at Distinction Grade and 15 L3 credits at Merit Grade. | N/A |
| T-Level | Distinction | N/A |
| Contextual Offer | A-Level: BBB |
Specific subject requirements must still be achieved where stated above. Find out more about contextual offers. |
| Other accepted qualifications | ||
| English language requirements |
International students need to show they have the required level of English language to study this course. The required test scores for this course fall under Profile B1. Please visit our English language requirements page to view the required test scores and equivalencies from your country. |
|
NB General Studies is not included in any offer.
Grades advertised on each programme webpage are the typical level at which our offers are made and provide information on any specific subjects an applicant will need to have studied in order to be considered for a place on the programme. However, if we receive a large number of applications for the programme we may not be able to make an offer to all those who are predicted to achieve/have achieved grades which are in line with our typical offer. For more information on how applications are assessed and when decisions are released, please see: After you apply
Course content
You may take option modules as long as any necessary prerequisites have been satisfied, where the timetable allows and if you have not already taken the module in question or an equivalent module.
You may notice changes to some of our modules over the coming months. This is because we are making space for the following:
- Minors: Future Skills Pathways - Alongside your main degree you may be eligible (depending on your course) to choose modules from another subject to broaden your skills and interests.
- Skills to Thrive built into every degree - Essential skills for your future, including communication, problem-solving, teamwork and digital confidence.
- Increased innovation and wellbeing - More room for creative learning, real-world projects and a healthier study rhythm.
The modules below provide examples of what you can expect to learn on this degree course based on recent academic teaching. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand.
Please note that the module information displayed here is subject to change.
90 credits of compulsory modules, 30 credits of optional modules from Stage 1 UEBS Modularity Group.
Compulsory modules
| Code | Module | Credits |
|---|---|---|
| Compulsory 1 | ||
| Economics for Management | 15 | |
| Marketing and Society | 15 | |
| Fundamentals of Marketing | 15 | |
| Statistics for Business | 15 | |
| Discovering Management Theory | 15 | |
| Discovering Skills for Management | 15 | |
Optional modules
| Code | Module | Credits |
|---|---|---|
| UEBS Modularity | ||
| Introduction to Financial Accounting | 15 | |
| Introduction to Management Accounting | 15 | |
| Introduction to Accounting | 15 | |
| Introduction to Finance | 15 | |
| Introduction to Statistics | 15 | |
| Introduction to Econometrics | 15 | |
| Mathematics for Economists | 15 | |
| Statistics for Business and Management | 15 | |
| History of Economic Thought | 15 | |
| Economics for Management | 15 | |
| Basic Quantitative Methods | 15 | |
| Economics I | 15 | |
| Economics II | 15 | |
| Introduction to Data Science in Economics | 15 | |
| Introduction to Behavioural Economics | 15 | |
| Personal Finance | 15 | |
| Marketing and Society | 15 | |
| Fundamentals of Marketing | 15 | |
| Leadership and Teams | 15 | |
| Statistics for Business | 15 | |
| The International Business Context | 15 | |
| Future You | 15 | |
| Exploring Innovation and Entrepreneurship | 15 | |
Please note that the module information displayed here is subject to change.
90 credits of compulsory modules, 30 credits of optional modules from Stage 2 UEBS Modularity Group.
Compulsory modules
| Code | Module | Credits |
|---|---|---|
| Compulsory 1 | ||
| Consumer Behaviour | 15 | |
| Marketing Communications: Strategies and Applications | 15 | |
| Brands and Branding | 15 | |
| Organisational Behaviour | 30 | |
| Research Methods for Marketing | 15 | |
Optional modules
| Code | Module | Credits |
|---|---|---|
| UEBS Modularity | ||
| Taxation | 30 | |
| Managerial Accounting | 15 | |
| Intermediate Management Accounting | 15 | |
| Corporate Finance | 15 | |
| Financial Accounting A | 15 | |
| Financial Accounting B | 15 | |
| Philosophy of Economics | 15 | |
| Introduction to Econometric Theory | 15 | |
| Policy Issues in the Global Economy | 15 | |
| Microeconomics II | 30 | |
| Macroeconomics II | 30 | |
| Financial Markets and Decisions I | 15 | |
| Economics and Ethics | 15 | |
| Econometrics | 15 | |
| Applied Econometrics | 15 | |
| Public Finance | 15 | |
| Environmental Economics | 15 | |
| Family Economics and Policy | 15 | |
| Money and Banking | 15 | |
| Intermediate Microeconomics | 15 | |
| Intermediate Macroeconomics | 15 | |
| Data Science in Economics | 15 | |
| Behavioural Insights for Business and Management | 15 | |
| Game Theory | 15 | |
| Economics of Diversity and Inclusion | 15 | |
| Econometrics: Cause and Effect | 15 | |
| Ethics and Corporate Governance | 15 | |
| Investment Practice | 15 | |
| Quantitative Methods | 30 | |
| FinTech in Investment Management | 15 | |
| Equity and Fixed Income | 15 | |
| Operations Management | 15 | |
| Consumer Behaviour | 15 | |
| Human Resource Management | 15 | |
| Marketing Communications: Strategies and Applications | 15 | |
| Introduction to Business Analytics | 15 | |
| Brands and Branding | 15 | |
| Leading in International Contexts | 15 | |
| Leadership: Challenges and Practice | 15 | |
| Business Analytics in Practice | 15 | |
| Database Technologies for Business Analytics | 15 | |
| Marketing Analytics | 15 | |
| History of Black Entrepreneurship | 15 | |
| Organisational Behaviour | 30 | |
| International Business | 15 | |
| Making Innovation and Entrepreneurship Happen | 15 | |
| Marketing for Social Causes | 15 | |
| Analytics in Digital Marketing | 15 | |
| Research Methods for Marketing | 15 | |
| The Innovation and Entrepreneurship Mindset | 15 | |
| Innovation for Societal Grand Challenges | 15 | |
| Developing Sustainable Enterprises | 15 | |
| Business Law for Managers | 15 | |
| Leveraging Technologies for Business | 15 | |
| AI, Business and Society | 15 | |
| Business Internships and Placements | 15 | |
Please note that the module information displayed here is subject to change.
This degree offers you the opportunity to spend a year working in a related industry or studying abroad.
If you choose one of these options your placement year will take place in your third year, before returning to complete your degree at Exeter in your fourth and final year of study.
You can apply directly to one of these options, via UCAS or you can apply to the standard 3 year course and transfer onto one of these options in the first term of your first year.
with Industrial Experience
120 credits of compulsory modules.
Compulsory modules
| Code | Module | Credits |
|---|---|---|
| Compulsory 1 | ||
| Business School Industrial Experience | 120 | |
with Year Abroad
120 credits of compulsory modules - please select one module from UEBS Streatham Year Abroad, Stage 3, Compulsory Choice Group.
Compulsory modules
| Code | Module | Credits |
|---|---|---|
| Compulsory Choice | ||
| Year Abroad (Study and Work Placement) | 120 | |
| Year Abroad (Study) | 120 | |
| Year Abroad | 120 | |
Please note that the module information displayed here is subject to change.
45 credits of compulsory modules, 75 credits of optional modules from Stage 3 UEBS Modularity Group.
Compulsory modules
| Code | Module | Credits |
|---|---|---|
| Compulsory 1 | ||
| Marketing Management and Strategy | 15 | |
| Marketing Issues and Trends | 15 | |
| Strategic Digital Marketing Practice | 15 | |
Optional modules
| Code | Module | Credits |
|---|---|---|
| UEBS Modularity | ||
| Finance for Managers | 15 | |
| Corporate Law | 15 | |
| Advanced Management Accounting | 15 | |
| Advanced Corporate Finance | 15 | |
| Advanced Financial Reporting | 15 | |
| Auditing | 15 | |
| Financial Modelling | 15 | |
| Accounting, Organisations and Society | 15 | |
| Sustainable and Responsible Finance | 15 | |
| Econometric Analysis | 30 | |
| Law and Economics | 15 | |
| Futures and Options | 15 | |
| Financial Markets and Decisions 2 | 15 | |
| International Political Economy | 15 | |
| International Economics | 15 | |
| Public Economics 1 | 15 | |
| Behaviour, Decisions and Markets | 15 | |
| Development Economics | 15 | |
| Economic Growth | 15 | |
| Advanced Mathematics for Economists | 15 | |
| Labour Economics | 15 | |
| Political Economics | 15 | |
| Economics of Management Strategy | 15 | |
| Machine Learning for Economics | 15 | |
| Behavioural Economics: Theory and Practice | 15 | |
| Economic Analysis and Pandemics | 15 | |
| Applied Econometrics for Business | 15 | |
| Economics of Culture and Institutions | 15 | |
| Economics of Crime | 15 | |
| Environmental Economics and Sustainability | 15 | |
| Health Economics | 15 | |
| Industrial Organisation | 15 | |
| The Economics of Financial Crises | 15 | |
| Blockchain, Money and Disruptive Payment Systems | 15 | |
| Financial Institutions' Risk Management | 15 | |
| Purchasing and Supply Management | 15 | |
| International Business History | 15 | |
| Marketing Management and Strategy | 15 | |
| Managing Human Resources: Advanced Issues | 15 | |
| Contemporary Leadership Issues | 15 | |
| Managing Change and Crisis in Organisations | 15 | |
| Employment Law for Managers | 15 | |
| Business Ignition - Idea to Implementation | 15 | |
| Operations Analytics | 15 | |
| Strategic and HR Analytics | 15 | |
| Analytics and Visualisation for Managers and Consultants | 15 | |
| Strategy | 15 | |
| Marketing Issues and Trends | 15 | |
| Strategic Digital Marketing Practice | 15 | |
| Media, Al and the Metaverse | 15 | |
| Power and Politics in Organisations | 15 | |
| Building Resilient Leaders | 15 | |
| Managing Individual Differences in the Workplace | 15 | |
| Strategy | 15 | |
| Rethinking Innovation and Entrepreneurship | 15 | |
| Contemporary Challenges in HRM | 15 | |
| Technology in Marketing | 15 | |
| Social Networks and Career Advancement | 15 | |
| Motivation and Social Influence at Work | 15 | |
| Regenerative Innovation for Climate Action | 15 | |
| AI for Human-Centred Design | 15 | |
| Technology and Responsible Innovation | 15 | |
| Dissertation | 30 | |
Course variants
Overview
The BSc Marketing and Management degree offers you the opportunity to spend a year working in a related industry or studying abroad.
If you choose one of these options your placement year will take place in your third year, before returning to complete your degree at Exeter in your fourth and final year of study.
You can apply directly to one of these options, or you can apply to the standard BSc Marketing and Management course and transfer onto one of these options in the first term of your first year.
BSc Marketing and Management with Industrial Experience
UCAS code: N2NN
Why choose a year in industry?
- Gain a proven work history that is excellent to discuss at job interviews and gives you a head start in the working world
- Get paid! Typical salaries range from £19,000 to £23,000 but can extend from £15,000 to £52,000
- Over 50% of students are offered graduate jobs from their placement employer
- 97% of With Industrial Experience graduates were in graduate employment or postgraduate study within 6 months of graduating, compared to 93.5% of non-WIE graduates (DLHE 2017)
- Increase your confidence and resilience, and make friends for life
What does a year in industry mean for me?
The ‘With Industrial Experience’ (WIE) pathway is a four-year version of your degree, in which your third year is spent in a professional placement before returning to university for your fourth and final year. The Business School Careers Team supports you every step of the way, helping you identify placement providers, create a strong application, practice interview techniques, and support you while you are in placement. The placement year assessment currently comprises of:
- Progress reports provided by employers
- A reflective essay
- A business report
How do I secure a placement and where can I go?
You are responsible for sourcing and securing a work placement, but you will be supported throughout by the Business School Careers Team and assigned an academic tutor for the duration of your placement. Placements are available internationally. Previous placement providers include Adidas, Apple, ASOS, Bank of England, Deloitte, Disney, EY, GlaxoSmithKline, Goldman Sachs, PwC
Does it count towards my degree?
The placement year is assessed and contributes 1/7th of your final degree classification when you graduate.
Does it affect my tuition fee?
During your placement year you will pay a reduced tuition fee of approximately 20% of the maximum fee for that year. Find out more on our tuition fee webpages.
How do I apply?
‘With Industrial Experience’ is available on all Business School undergraduate programmes. You can apply through UCAS or ask to transfer onto WIE in the first term of your first year. Find out more on our Careers pages.
Other work experience options
If you choose not to undertake the four-year WIE pathway, there are other ways to gain work experience, from the Business Internships and Placements Module, to summer internships. Find out more on our careers pages.
BSc Marketing and Management with Year Abroad
UCAS code: N2N6
Why choose a year abroad?
- In a complex and hyper-connected world, it is more important than ever to demonstrate a global outlook to employers
- A report by Universities UK International shows that graduates who are mobile during their degree are more likely to earn more than non-mobile peers
- Broaden your perspective in a way that benefits you for life: accelerating your resilience and flexibility, developing your ability to communicate across cultures, and demonstrating that you take the initiative
- We find students return from their year abroad with heightened self-confidence and an impressive work ethic.
What does a year abroad mean for me?
The ‘With Year Abroad’ (WYA) pathway is a four year version of your degree, in which your third year is spent studying at one of our 60 partner universities (spanning 26 countries), before returning to university for your fourth and final year. There is also the opportunity to combine study and work abroad, doing a semester of study at one of our partner universities followed by a semester of work in a placement that you secure anywhere in the world. The Business School Study Abroad Team supports you every step of the way, helping you to decide where to go, create a strong application, and supporting you while you are abroad.
Where can I go?
We have partners in: Canada, USA, Mexico, Peru, Norway, Sweden, Finland, Germany, Denmark, Netherlands, Switzerland, France, Spain, Portugal, Poland, Slovenia, Italy, Turkey, China, Hong Kong, Thailand, Japan, Taiwan, Singapore, Australia, New Zealand
Does it count towards my degree
The placement year is assessed and contributes 1/7th of your final degree classification when you graduate.
Does it affect my tuition fees?
If you spend a full academic year studying abroad you will pay a reduced fee of approximately 15% of the maximum fee for that year.
How do I apply?
Year abroad options are available on all Business School undergraduate programmes. You can apply for the four year ‘With Year Abroad’ variant of your degree through UCAS or ask to transfer onto the WYA programme in your first year. Acceptance is dependent on satisfactory academic performance and the level of research you have undertaken into your chosen institution. Find out more on our study abroad webpages.
Other study abroad options
If you choose not to undertake the full year studying abroad, there are other ways to gain a taste of the study abroad experience. You can spend two to six weeks at one of our international partner universities. Find out more on our study abroad webpages.
As part of the ‘With Industrial Experience’ programme, I am looking forward to spending the third year of my course gaining first-hand insight and knowledge of the business sector, which will really help my employability after my degree is completed. We’ve already has a specific module preparing us for this year, which has taught me so much about CV design and networking and has made me feel a lot more confident about securing a placement.
Dominique
BSc Marketing and Management
Fees
Tuition fees for 2026 entry
UK students: £9,790 per year
International students: £24,900 per year
Scholarships
The University of Exeter offers a wide range of scholarships to support your education, with £7 million available for international students applying to study with us in the 2026/27 academic year, including our prestigious Exeter Excellence Scholarships*. We also provide scholarships for sport, music and other achievements, alongside regional and partner awards such as Chevening, The Beacon Trust and the British Council. Financial support is available for students from disadvantaged backgrounds, lower income households and other under-represented groups to help them access, succeed and progress through higher education.
* Terms and conditions, including deadlines, apply. See our website for details.
Learning and teaching
How will I learn?
You will learn through a mix of:
- Lectures of one or two hours once a week for each module. These give you the information central to the module and help you understand complex ideas.
- Seminars and tutorials every week or every other week for each module. They cover in-depth discussions of topics introduced in lectures.
- Total timetabled study hours (lectures, seminars, tutorials) for your whole degree are on average between 11 and 14 hours per week. In addition you are expected to complete an average of 20-25 hours of independent or group study per week.
How will I be assessed?
Modules are assessed through a mixture of:
- Group work
- Coursework
- Project work
- Examinations
The weighting of these components varies according the module. Coursework is typically between 2,500 and 6,000 words in length, and exams are usually held at the end of the module in January and May/June.
Where will I study?
You will be based at the purpose built University of Exeter Business School located on the Streatham Campus in Exeter, Devon.
Optional modules outside of this course
Each year, if you have optional modules available, you can take up to 30 credits in a subject outside of your course. This can increase your employability and widen your intellectual horizons.
Minors: Future Skills Pathways
You can study a Future Skills Pathway alongside your main degree by choosing up to 30 credits of modules from a different subject area in your second and final years.
Your future
The University of Exeter Business School provides a range of careers and employability support for Undergraduate students. Visit the Business School Career Zone web page for more information.
Global opportunities
The BSc Marketing and Management degree adopts an international outlook meaning you will develop an understanding of the global business environment. Combined with the opportunity to study abroad or work a year in industry, you will be well-placed to work for local or international companies.
Your degree demonstrates that you have the following professional skills
- Understand organisations and the markets they operate within
- Create, evaluate and assess options and apply ideas and knowledge to a range of situations
- Communicate effectively, manage projects and demonstrate leadership and team building skills
- Be self-aware and sensitive to the diversity of people, cultures, business and management issues
- Demonstrate effective listening, negotiating, influencing and persuasive skills
- Apply critical thinking and evaluate statements
- Research business and management issues at both European and international levels
Examples of BSc Marketing and Management graduate roles
- Project Manager
- General Management Trainee
- Investment Banking Analyst
- Business Development Consultant
- Brand Manager
- Events Manager
BSc Marketing and Management graduates have worked for
- Audi
- Babcock International
- Barclays
- Citi
- Dell
- Johnson & Johnson
- Nestlé
- Unilever
