| UCAS code | 1234 |
|---|---|
| Duration | 1 year full time |
| Entry year | September 2025 January 2026 |
| Campus | Streatham Campus |
| Discipline | Business and Management |
| Contact |
| Typical offer | A 2:1 with honours. |
|---|---|
Overview
- Become skilled in supporting managers to make data driven decisions about the daily running of a business through analysis of data from social media and marketing as well as using techniques in optimisation and forecasting.
- This flexible programme with strong theoretical foundations suits those looking for a career in business analytics as well as those wishing to go on to study a PhD.
- The basis of our course ensures you have an excellent understanding of business analytics, basic programming and mathematics skills alongside expertise in presenting and communicating data to managers.
- You can choose from modules in areas such as Marketing Analytics, Strategic & HR Analytics, Operations Analytics, and Environmental Analytics enabling you to curate a degree that supports your career aspirations.
- Your employability skills will be enhanced throughout the programme, finishing with a Business Project module using real data to address a real organisational problem.
- High achieving students have the opportunity to apply for the Quantitative Techniques for Economics and Management (QTEM) programme which includes an internship and semester abroad.
Fast Track (current Exeter students)
Contact
Programme Director: Dr Suman Saha (January start)
Programme Director: Dr Stuart So (September start)
Web: Enquire online
Phone: +44 (0)1392 72 72 72
Master your future in Management at the University of Exeter.
26th for diversity and top 90 for employability globally for Business Analytics
QS Business Master’s Rankings 2025
Triple accredited Business School
AMBA, AACSB, EQUIS
Spend an additional semester studying at one of the prestigious academic partners with our QTEM Programme
Top 10 in the UK for Business, Management and Marketing
9th in The Times and The Sunday Times Good University Guide 2025 and The Complete University Guide 2025
26th for diversity and top 90 for employability globally for Business Analytics
QS Business Master’s Rankings 2025
Triple accredited Business School
AMBA, AACSB, EQUIS
Spend an additional semester studying at one of the prestigious academic partners with our QTEM Programme
Studying Business Analytics opened so many new horizons for me. When I began the course, I had no prior knowledge of coding, but the University offered numerous free workshops to learn programming languages.
Amna
MSc Business Analytics graduate
Entry requirements
A 2:1 with honours or equivalent in any discipline. We do consider all applications where there is evidence of exceptional performance in modules relevant to the programme of study, significant relevant work experience or professional qualifications.
Please also see our guidance on essential documentation required for an initial decision on taught programme applications.
Entry requirements for international students
English language requirements
International students need to show they have the required level of English language to study this course. The required test scores for this course fall under Profile B2. Please visit our English language requirements page to view the required test scores and equivalencies from your country.
Course content
The MSc Business Analytics programme is for you if you are interested in a career related to business analytics or you wish to study a related PhD. You will learn how to support managers to make data driven decisions using a variety of techniques.
Our core modules provide an excellent foundation in business analytics, basic programming and mathematical skills, as well as techniques to present and communicate data to managers. Our choice of optional modules ensure you can flex the programme to suit your interests and career or research aspirations.
Our Business Analytics programme is inspired by global challenges and draws upon the University of Exeter’s world-leading environmental research. There are increasing pressures on business to manage and report climate exposure in their supply chain and investment portfolios, mitigate risk of climate change and natural hazards on their operations, and manage their wider environmental impacts. You will learn about these challenges, and how business analytics approaches can support businesses in overcoming them.
You will complete a research project (Business Project) supervised by an academic from the Business and Management department. Your project will be based around a sizeable business problem that draws upon your newly developed business analytics skills.
The programme is delivered over three terms and is University-based throughout this time.
The taught components of the programme are delivered in the first two terms, leaving the third term to complete your Business Project. The programme runs from September to September or January to January depending on your chosen start month.
- During the programme you will study modules totalling 180 credits.
- Please note that programme structures may be subject to change.
Compulsory modules
120 credits of compulsory modules
| Code | Module | Credits |
|---|---|---|
| BEMM457 | Topics in Business Analytics | 15 |
| BEMM458 | Programming for Business Analytics | 15 |
| BEMM459 | Database Technologies for Business Analytics | 15 |
| BEMM460 | Statistics and Mathematics for Business Analytics | 15 |
| BEMM461 | Analytics and Visualisation for Managers and Consultants | 15 |
| BEMM828 | MSc Project | 45 |
Optional modules
60 credits of optional modules from the following closed list:
| Code | Module | Credits |
|---|---|---|
| MSc Business Analytics optional modules 2024-25 | ||
| BEMM394 | Entrepreneurship: New Venture Creation | 15 |
| BEMM462 | Operations Analytics | 15 |
| BEMM463 | Marketing Analytics | 15 |
| BEMM464 | Strategic and HR Analytics | 15 |
| BEMM465 | Environmental Analytics | 15 |
| BEMM486 | Design Intelligence | 15 |
| BEMM488 | Entrepreneurship and Complete Sustainable Value Creation | 15 |
| BEMM783 | Supply Chain Analytics | 15 |
| COM2017 | Introduction to Prompt Engineering | 15 |
| SSIM916 | Machine learning for social data science | 15 |
| COM2019 | Programming for Prompt Engineering | 15 |
Fees
2025/26 entry (including January 2026 entry)
UK fees per year:
£18,600 full-time
International fees per year:
£30,700 full-time
Scholarships for January start
Our Exeter Excellence Scholarships are also available for applicants looking to study with us in January 2026 and applications for these scholarships will open in September.
Scholarships
The University of Exeter has many different scholarships available to support your education, including £5 million in scholarships for international students applying to study with us in the 2025/26 academic year, such as our Exeter Excellence Scholarships*.
For more information on scholarships and other financial support, please visit our scholarships and bursaries page.
*Terms and conditions apply. See online for details.
It was such an honour for me to receive a scholarship award from Exeter. I felt like I had something to contribute to the university as a student, not only on an educational level, but on a professional level too.
Phuong
MSc Business Analytics
Teaching and research
Our MSc Business Analytics programme delivers a dynamic learning experience through lectures, workshops, practical sessions, practitioner insight seminars, private study, case study development, group work, individual projects, and collaboration with industry partners.
Teaching environment and support
You will benefit from the cutting-edge teaching environment and support resources at the University of Exeter Business School (UEBS), including the Centre for Innovation in Business Education. This centre fosters innovative teaching and learning practices by coordinating assessment, feedback, group work, and digital literacy projects. Staff benefit from seminars, training sessions, and an advanced Teaching Collaboratory (ELE) for online staff development, ensuring teaching excellence and a world-class student learning experience.
Your learning will be assessed through practical exercises, project work, written assignments, presentations, multiple-choice tests, and examinations. This provides a well-rounded approach to your academic and professional development.
Investment in data science and artificial intelligence
The University has invested £50 million in the development of its Data Science and Artificial Intelligence capabilities. The Accelerating Data Science and Artificial Intelligence (ADA) project has been running since 2023 and has invested in teaching, research and infrastructure which this programme benefits from.
Research environment and support
You will be taught by internationally respected academics who are at the forefront of their fields and actively contribute to UEBS's vibrant research culture. The programme is embedded within the Operations and Analytics group, a multidisciplinary team of academics from our Department of Management.
The Centre for Simulation and Analytics Management (CSAM) plays a key role in supporting research and teaching within the programme. CSAM focuses on analytical modelling and computer simulation to address real-world problems. The centre is involved in impactful projects such as:
- circular economy modelling to support sustainable production and consumption
- resilience to climate change, helping organisations adapt and thrive in uncertain environments
- urgent medical and emergency care, improving efficiency and patient outcomes using data-driven insights
The Business School's research environment has been recognised for its excellence, with 100% of our Business and Management research rated as internationally excellent in the Research Excellence Framework (REF) 2021. Read more about research at the Business School and how our academics drive innovation and sustainability across industries.
Engaging with industry and professional bodies
Our strong connections with professional organisations such as the Chartered Institute of Marketing (CIM) and the Chartered Institute of Personnel Development (CIPD) enrich our programme with industry insights, ensuring that the curriculum is aligned with professional standards and real-world needs.
Careers
Through innovative and practical learning you will have the ability to use data and analytics confidently and creatively, in order to resolve a wide range of operational and strategic problems that face global organisations across multiple sectors.
The QS Business Master's Ranking 2025: Business Analytics is made up of five Indicator Groups – within the Diversity Indicator Group our MSc Business Analytics programme ranks 26th globally and on Employability ranks top 90 globally. Our diverse student and staff population - giving you benefits in terms of networking, cultural exchanges and a more diverse learning experience - together with our strength in employability, mean that you have the support you need to get the career you are looking for.
Your future career
After graduation, you will join our community of more than 26,000 Business School alumni in over 150 different countries who are actively shaping the world around us. Graduates can look to work in a diverse range of roles including:
- Business Consultant
- Data Consultant
- Business Analyst
- Supply Chain Analyst
- Marketing Analyst
- HR Analyst
- Business Manager
Opportunities range from working in large analytics and consultancy teams within corporations in sectors such as consulting, tech and finance, through to specialist analytical roles in areas such as procurement, HR, and marketing within smaller private, public and third sector organisations. The increasing importance of analytics skills within Executive Management teams means that students will also be well placed to succeed in Graduate Management schemes.
Developing your skills and career prospects
The University of Exeter Business School provides a range of support to help you develop skills attractive to employers. Visit our postgraduate Business School careers service web page for more information.
Enhance your degree with Study Abroad opportunities
Quantitative Techniques for Economics and Management (QTEM) Programme*
After your first year of studies at Exeter, you can apply to progress onto the QTEM Programme. QTEM aims to prepare students with excellent quantitative and analytical skills to support their future careers as decision makers leading the global business environment.
If you are accepted onto the QTEM Programme, you will spend an additional semester studying at one of the prestigious academic partners. This will be followed by a quantitatively focussed internship and participation in the QTEM Data Challenge which includes online data science and leadership courses as well real data analysis.
Students will be selected and nominated to QTEM by the University of Exeter Business School following a competitive internal application process. Places are limited so we recommend you register your interest before applying for your Masters.
*Open to high achieving students enrolled in the following University of Exeter Business School programmes: MSc Financial Economics, MSc Finance, MSc Finance and Investment, MSc Economics, and MSc Business Analytics.
For more information on QTEM and Double Degrees and other postgraduate study abroad opportunities, visit the Business School’s Study Abroad webpages.
Top 10 in the UK for Business, Management and Marketing
9th in The Times and The Sunday Times Good University Guide 2025 and The Complete University Guide 2025
