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Billboard guidelines

For all queries, contact the Digital Team.
Updated: March 2018

Dimensions

University homepage and main gateway pages

  • 932 x 400 pixels
  • 72 dpi
  • jpeg file type

Responsive website carousels

  • 930 x 500 pixels
  • 72 dpi
  • jpeg file type

Current student homepage

  • 930 x 500 pixels
  • 72 dpi
  • jpeg file type

Current staff homepage

  • 692 x 290 pixels
  • 72 dpi
  • jpeg file type

Image source specifications

  • High resolution original photograph, ideally 300 dpi
  • At least 1mb file size
  • Dimensions 1000 x 500 pixels minimum
  • Tiff or jpeg file type
  • Landscape orientation
  • Composite/multiple images not allowed
  • Image approval at Digital Team’s discretion

Image subject and context

  • Image should be photographic
  • Billboards with graphic text on the billboard image not allowed
  • Illustrated graphics created by Design Studio or Digital Team can be used when appropriate and part of a campaign with other similarly designed promotional material
  • Composite/multiple images not allowed
  • Images or photos with white backgrounds may require a 1px grey keyline around the image to avoid ‘floating’ on the webpage, Digital Team will apply this
  • Image approval at Digital Team’s discretion

Captions

  • Caption text should be no longer than one line
  • Caption should only be entered in carousel template, not as graphic text on image
  • Use sentence case only, eg News story headline should be written like this
  • Punctuation not used unless essential. No full stop at the end of billboard caption; no exclamation marks; no quote marks (unless caption is a quote from a person and indicated as such with the person’s name)
  • Dates to be written as per University style guide eg Monday 1 January 2016
  • Use a call to action eg Book now for your ticket to this event
  • Never use ‘click here’ in caption text

Logos

  • University of Exeter logo should not be used on billboards
  • Logos only to be used on billboard images when appropriate and/or required, eg sponsors, awards
  • High quality logo image files only
  • Positioning of logo on image done by Digital Team
  • Position must avoid caption area at bottom edge of image
  • Logo image files should be on transparent background, or white if not possible
  • Usage of logos at Digital Team’s discretion