Social media gives a good opportunity for direct contact with your customers and target audiences.

Social media guidelines

These guidelines are for members of University staff using social media and networks to represent the University.

Why engage in social media?

  • Social media gives a good opportunity for direct contact with your customers and target audiences.
  • Social media is interactive and encourages discussion. This can be very useful for establishing communication and dialogue with your important audiences.

Things to remember

  • Social media creates a level playing field to discuss topics and share opinions.
  • You are representing the University. Avoid engaging in contentious issues where you may not represent the University’s official view.
  • React appropriately to the media and the audience.
  • Before engaging with a particular social media on behalf of the University, do so personally to familiarise yourself and develop a good working knowledge.
  • Social media are public spaces. You should not say anything that you would not be happy to say in a public gathering and you should not publish information which you would not be happy for anyone in the world to see.
  • Social media requires an ongoing commitment. If you wish to create and manage a social media presence, you must ensure that you have the time and resources to support it.

Security

If you are using social media for University purposes if is important to ensure that any such use is as secure as possible, in order to protect the University's reputation. 

Your personal and University social media accounts should be protected in exactly the same way you would protect any other important online service. Principally, this involves taking good care of the devices you use to access social media, and ensuring you have good password security.

Remember: Use a strong password, use different passwords for different applications, never share your password, and log out when you have finished actively using a system. Advice on strong passwords is available here.