Campaigns Team

Campaigns Team

Campaigns Team

Campaigns Team

Campaigns Team

What we do

The Campaigns Team consists of a Head of Campaigns as well as Campaign Managers, Communications and Marketing and Campaign Officers. We work in partnership with digital advertising agencies to deliver our paid marketing activity and work closely with others on creative and content for campaigns.

Our marketing plan is driven by the University's strategic objectives. We work alongside College Heads of Communications and Marketing (HCAMs) to deliver marketing activities based on College priorities, as agreed by the HCAMs. We also work with other departments within and outside of MRCG including: the Design Studio, the Digital Team, International Student Recruitment, UK Student Recruitment, Widening Participation and Outreach, Communications, Press and PR, Admissions, CRM, the Strategic Delivery Unit, and Research and IIB as just some examples.

The channels we cover are:

• Digital campaigns (PPC, paid social, YouTube pre-roll, display, advertorial)
• Marketing collateral and website
• CRM and direct marketing (prospective students)
• Partnerships and affiliate sites
• Out of Home Campaigns (billboards, print etc)

We also look after content production for campaigns, such as:

• Video production and photo shoots
• Student-led content
• Messaging and copywriting
• Website content and campaign landing pages

We use these channels and content to support student recruitment and build the University's reputation through:

• Acquisition marketing – brand, all colleges and all study levels
• Conversion and retention marketing – brand, all colleges and all study levels
• Event marketing, including Open Days and corporate events
• Corporate and brand reputation campaigns
• B2B lead generation

Who we are

The team is made up of highly experienced professionals in digital marketing, communications, asset design, and content production.

Head of Campaigns

Campaign Managers

Communications and Marketing Officers

Campaign Officer