Campaigns Team

The Campaigns Team works in partnership with digital advertising agencies to deliver our paid marketing activity and work closely with others on creative and content for campaigns.

Our marketing plan is driven by the University's strategic objectives. We work alongside External Engagement & Global Partners to deliver marketing activities based on faculty priorities, as agreed by the Partners. We also work with other departments within and outside of EEG including: the Design Studio, the Digital Team, International Student Recruitment, UK Student Recruitment, Widening Participation and Outreach, Communications, Press and PR, Admissions, CRM, the Strategic Delivery Unit, and Research and IIB as just some examples.

Channels

The channels we cover are:

Digital campaigns (PPC, paid social, YouTube pre-roll, display, advertorial)
Marketing collateral and website
CRM and direct marketing (prospective students)
Partnerships and affiliate sites
Out of Home Campaigns (billboards, print etc)

Content

We also look after content production for campaigns, such as:

Video production and photo shoots
Student-led content
Messaging and copywriting
Website content and campaign landing pages

Campaigns

We use these channels and content to support student recruitment and build the University's reputation through:

Acquisition marketing – brand, all colleges and all study levels
Conversion and retention marketing – brand, all colleges and all study levels
Event marketing, including Open Days and corporate events
Corporate and brand reputation campaigns
B2B lead generation

Who we are

The team is made up of highly experienced professionals in digital marketing, communications, asset design, and content production.

Head of Campaigns

Lucie Burnett

Head of Campaigns

Email: l.burnett@exeter.ac.uk

Campaign Managers

Shiona Biggin

Marketing Communications and Content

Email: s.biggin@exeter.ac.uk

Shiona works Tuesdays, Wednesday afternoons, and Thursdays.

Chantelle Cheriton-Bibby

Digital Marketing

Email: c.bibby@exeter.ac.uk

Becky Edmunds

Business School Brand Manager

Email: r.heysett@exeter.ac.uk

Becky Pratchett

Digital Marketing

Email: b.pratchett@exeter.ac.uk

Jenna Richards

Marketing Communications and Content & Digital Marketing

Email: jenna.richards@exeter.ac.uk

Jenna works Mondays, Tuesdays, and Wednesdays.

Zoe Rutterford

Marketing Communications and Content

Email: z.m.rutterford@exeter.ac.uk

Nick Southall

Marketing Communications and Content

Email: n.j.southall@exeter.ac.uk

Sophie Thompson

Digital Marketing

Email: s.h.thompson@exeter.ac.uk

Gemma Bartlett (on secondment)

Gemma is on secondment covering the External Engagement and Global Business Partner role for the Faculty of Humanities, Arts and Social Sciences until 1 March 2023.