Campaigns Team
Campaigns Team
Campaigns Team
Campaigns Team
Campaigns Team
Campaigns Team
The Campaigns Team works in partnership with colleagues across the institution to create a marketing plan driven by the University's strategic objectives, and we work alongside External Engagement & Global Partners to deliver marketing activities based on Faculty priorities.
To deliver integrated and targeted campaigns, we collaborate with departments within and outside of EEG including: the Design Studio, the Digital Team, Student Access, Recruitment and Admissions, Communications, CRM, the Strategic Delivery Unit, and Research and IIB.
As well as delivering organic activity in-house, we work with digital advertising agencies to deliver our paid marketing activity.
We also manage the University's style guide and YouTube channel. For questions about YouTube, including requests to upload content, please email assetbank@exeter.ac.uk
The channels we cover are:
- Digital campaigns (PPC, paid social, YouTube pre-roll, display, advertorial)
- Marketing collateral and website
- CRM and direct marketing communications (prospective students through to enrolment)
- Partnerships and affiliate sites
- Out of Home Campaigns (billboards, print etc)
- Social media
We also look after content production for campaigns, such as:
- Video production and photo shoots
- Student-led content
- Messaging and copywriting
- Website content and campaign landing pages
We use these channels and content to support student recruitment and build the University's reputation through:
- Acquisition marketing – brand, all colleges and all study levels
- Conversion and retention marketing – brand, all colleges and all study levels
- Event marketing, including Open Days and corporate events
- Corporate and brand reputation campaigns
- B2B lead generation
Who we are
The team is made up of highly experienced professionals who specialise in digital marketing, social media, communications, asset design, and content production.
Head of Campaigns
Head of Campaigns
Email: l.burnett@exeter.ac.uk
Campaign Managers
Leads on Key Selling Points (KSPs) and corporate collateral (including affiliate profiles).
Email: s.biggin@exeter.ac.uk
Shiona works mornings on Monday, Tuesday, Wednesday and Thursday
Leads on B2B and Brand paid digital campaigns.
Email: c.bibby@exeter.ac.uk
Leads on Business School branding, collateral, digital campaigns and social media.
Email: r.heysett@exeter.ac.uk
Leads on Google Analytics, UTM tracking and reporting.
Email: jenna.richards@exeter.ac.uk
Jenna normally works Mondays, Tuesdays, and Wednesdays, but is currently on maternity leave until May 2024.
Leads on communications from pre-application leads to enrolment.
Email: z.m.rutterford@exeter.ac.uk
Leads on video and photography, publications, and collateral.
Email: n.j.southall@exeter.ac.uk
Leads on postgraduate paid digital campaigns (including Online Programmes) and paid affiliates.
Email: s.h.thompson@exeter.ac.uk
Social Media
We work across the institution to deliver up-to-date information, deliver marketing for recruitment and give and insight into the life of the University. Our channels of communication include Facebook, Twitter, Instagram, Tik Tok, You Tube and LinkedIn.
We provide guidance regarding setting up social media channels to reach your specific audiences, as well as working with University colleagues to generate appropriate content to promote via our main channels.
Leads on corporate social media, organic campaigns, content creation, social media training and analytics. You can find details of our accounts, plus our House Rules and guidance on using social media at www.exeter.ac.uk/about/socialmedia/
Email: socialmedia@exeter.ac.uk
Supports corporate social media, organic campaigns, content creation, social media training and analytics. You can find details of our accounts, plus our House Rules and guidance on using social media at www.exeter.ac.uk/about/socialmedia/
Email: socialmedia@exeter.ac.uk
Officers and Assistants
Jane Atkinson
Email: j.atkinson3@exeter.ac.uk
Lee Burford
Email: l.burford@exeter.ac.uk
Lee works on Tuesdays, Wednesdays, and Thursdays
Tiffany Delgado-Feist
Email: t.delgado-feist@exeter.ac.uk
Tiff works on Thursdays and Fridays
Chloe Glencross
Email: c.glencross@exeter.ac.uk
Faye Hunkin (on maternity leave)
Email: f.v.hunkin@exeter.ac.uk
Verity Hunt
Email: verity.hunt@exeter.ac.uk
Michelle Langridge
Email: m.langridge@exeter.ac.uk
Michelle works Monday-Thursday
Sarah Lucas
Email: s.j.lucas@exeter.ac.uk
Justin Stahley
Email: j.stahley@exeter.ac.uk
Sophie Welsh
Email: s.welsh2@exeter.ac.uk
Frank Zirger
Email: f.zirger@exeter.ac.uk
Emily Hawkes
Leading on Google Analytics, UTM tracking and reporting whilst Jenna Richards is on maternity leave.
Email: E.Hawkes@exeter.ac.uk
Harrison Stock
Email: h.stock@exeter.ac.uk