Marketing Campaigns Team
The Marketing Campaigns Team collaborates with a range of teams and senior stake holders across the institution to create a marketing strategy to deliver against the University's strategic objectives Working alongside the Head of Insight and the Strategic Marketing Partners to lead effective, integrated marketing campaignsbased on faculty priorities and market insight.
We also work closely with the Cornwall Communications and Marketing Team who deliver communications and marketing activity facing our Cornwall campuses.
The team is responsible for the University’s brand and positioning, including the style guide and tone of voice. We leverage external agencies for best practice insight into analytics, creative development, technical solutions, strategy and media buying for optimal use of funds and ROI.
The channels we cover are:
- Digital campaigns (PPC, paid social, YouTube pre-roll, display, advertorial)
- Marketing collateral and website
- CRM and direct marketing communications (prospective students through to enrolment)
- Partnerships and affiliate sites
- Social media
We also look after content production for campaigns, such as:
- Video production and photo shoots
- Student-led content
- Messaging and copywriting
- Website content and campaign landing pages
We use these channels and content to support student recruitment and build the University's reputation through:
- Acquisition marketing – brand, all faculties and all study levels
- Conversion and retention marketing – brand, all faculties and study levels
- Event marketing, including Open Days and corporate events
- Corporate and brand reputation campaigns
- B2B lead generation
Who we are
The team is made up of highly skilled and experienced professionals who specialise in brand, digital marketing, social media, marketing communications, performance analytics and tracking, asset creation, and content production.
Head of Campaigns
Analytics
Jenna Richards
Leads on Google Analytics, UTM tracking and reporting as well as digital campaigns.
Email: jenna.richards@exeter.ac.uk
Jenna normally works Mondays, Tuesdays, and Wednesdays.
Emily Hawkes
Support and development of Google Analytics, UTM tracking and reporting.
Email: E.Hawkes@exeter.ac.uk
Content
Nick Southall
Leads on video and photography, publications, and collateral.
Email: n.j.southall@exeter.ac.uk
Shiona Biggin
Leads on Key Selling Points (KSPs) and corporate collateral (including affiliate profiles).
Email: s.biggin@exeter.ac.uk
Shiona works mornings on Monday, Tuesday, Wednesday and Thursday
Michelle Langridge
Email: m.langridge@exeter.ac.uk
Michelle works Monday-Thursday
Sarah Fryett
Email: s.fryett@exeter.ac.uk
CRM and Communications
Zoe Rutterford
Email: z.m.rutterford@exeter.ac.uk
Frank Zirger
Email: f.zirger@exeter.ac.uk
Paid Digital Campaigns
Becky Edmunds
Leads on Reputation campaigns.
Email: r.heysett@exeter.ac.uk
Sophie Thompson
Leads on Undergraduate and Postgraduate Brand and Faculty paid digital campaigns and Degree Apprenticeships.
Email: s.h.thompson@exeter.ac.uk
Jenna Richards
Leads on Undergraduate and Postgraduate Brand and Faculty paid digital campaigns and online, as well as our tracking and analytics.
Email: jenna.richards@exeter.ac.uk
Jenna normally works Mondays, Tuesdays, and Wednesdays
Chantelle Cheriton-Bibby (on maternity leave until June 2025)
Leads on B2B, Reputation and Undergraduate and Postgraduate Brand paid digital campaigns.
Email: c.bibby@exeter.ac.uk
Jane Atkinson (on maternity leave until November 2025)
Email: j.atkinson3@exeter.ac.uk
Lee Burford
Email: l.burford@exeter.ac.uk
Lee works on Tuesdays, Wednesdays, and Thursdays
Chloe Glencross
Email: c.glencross@exeter.ac.uk
Faye Hunkin
Email: f.v.hunkin@exeter.ac.uk
Sarah Lucas
Email: s.j.lucas@exeter.ac.uk
Social Media and Student Generated Content
We work across the institution to deliver up-to-date information, deliver marketing for recruitment and give an insight into the life of the University. Our channels include Facebook, X, Instagram, Tik Tok, You Tube and LinkedIn.
We provide guidance regarding setting up social media channels to reach your specific audiences, as well as working with University colleagues and students to generate appropriate content to promote via our main channels.
Charley Sweet
Leads on corporate social media, organic campaigns, content creation, social media training and analytics. You can find details of our accounts, plus our House Rules and guidance on using social media at www.exeter.ac.uk/about/socialmedia/
Email: socialmedia@exeter.ac.uk
Becca Pettitt
Email: socialmedia@exeter.ac.uk
Verity Hunt
Email: verity.hunt@exeter.ac.uk
Communications and Marketing Assistants
Alice Ferguson
Email: a.ferguson2@exeter.ac.uk
Harrison Stock
Email: h.stock@exeter.ac.uk
Daniel Tumani
Email: d.tumani@exeter.ac.uk