Research and Innovation

Aphantasia

Aphantasia, first coined by Professor Adam Zeman in 2015 through his Eye's Mind project, describes a person’s inability to visualise in the mind.

Aphantasia is thought to affect around one per cent of the population, while three per cent are hyperphantasic, which is the opposite phenomenon of particularly vivid mental imagery.

Aphantasia describes a person’s inability to visualise in the mind.

Our recent Aphantasia research

Find a selection of our recent research into aphantasia and visual imagery below.