Aphantasia
Aphantasia, first coined by Professor Adam Zeman in 2015 through his Eye's Mind project, describes a person’s inability to visualise in the mind.
Aphantasia is thought to affect around one per cent of the population, while three per cent are hyperphantasic, which is the opposite phenomenon of particularly vivid mental imagery.

Our recent Aphantasia research
Find a selection of our recent research into aphantasia and visual imagery below.
- Thesis A World of No Imagination: The Neuropsychology of Aphantasia and Its Relationship to Visual Working Memory
- Journal article Spatial transformation in mental rotation tasks in aphantasia
- Journal article Memory without imagery: no evidence of visual working memory impairment in people with aphantasia
- Journal article Behavioral and Neural Signatures of Visual Imagery Vividness Extremes: Aphantasia vs Hyperphantasia.
- Journal article What is the relationship between aphantasia, synaesthesia and autism?
- Journal article The neural correlates of visual imagery vividness - an fMRI study and literature review