ENG3008B | 2021 | University of Exeter

MODULE TITLE	Mechanical Design and Build: Part 2 - Development	CREDIT VALUE	15
MODULE CODE	ENG3008B	MODULE CONVENER	Unknown

DURATION: TERM	1	2	3
DURATION: WEEKS

Number of Students Taking Module (anticipated)

DESCRIPTION - summary of the module content

This module continues directly from where you left off in term 1. You have secured investment, now it’s time to deliver. You and your team have 11 weeks to develop your concept into a physical prototype, capable of being mass produced and delivered to the market. You will leverage all of your previous experience in analysis, design and prototype development to iterate your way towards a viable product that satisfies your initial objective.

In parallel with your product development, you and your team will need to develop a brand and customer awareness strategy. One of the most effective ways to build an audience is to ‘develop in public’. You are encouraged to publicly document your progress as part of a strategy to build an audience of potential customers (for mass market consumer products) and/or future investors (for larger scale enterprise products).

At the end of your 11 week cycle of rapid product development, there will be a product presentation and evaluation where you and your team will reflect on progress to date, the commercial viability of your product and what next steps would be taken if further funding was obtained.

AIMS - intentions of the module

Every student taking this module is encouraged not to just think about this as a university project but to view it as an opportunity to develop a solution to a real problem with commercial opportunity. This module aims to highlight the real world value you can deliver as an engineer.

INTENDED LEARNING OUTCOMES (ILOs) (see assessment section below for how ILOs will be assessed)

ILO #1 develop a strategy to brand and raise customer awareness for a project C1, P1

ILO #2 use technical engineering knowledge and analysis and modelling skills to develop a detailed design that meets set requirements C1, P1

ILO #3 perform iterative product development utilising prototyping and user testing C1, P1

ILO #4 evaluate the effectiveness of your product/solution and identify appropriate courses of action for improvement C1, P1

ILO #5 identify appropriate manufacturing processes for production at scale C1, P1

ILO #6 demonstrate good communication skills C1, P1

ILO #7 demonstrate good communication skills C1, P1

ILO #8 verbally present information in a confident and professional manner P1

ILO #9 condense a large amount of technical information into a compelling and concise report form C1

ILO #10 use data to make evidence-based decisions and logical arguments C1, P1

ILO #11 impartially evaluate the outcome of a programme of work in terms of budget, schedule, and quality/effectiveness C1, P1

SYLLABUS PLAN - summary of the structure and academic content of the module

This project does not have a set taught syllabus. However activities you can expect to be engaged with include:

Developing a brand strategy and implementing a customer awareness campaign with the aim of continually building interest and anticipation of a product launch
Technical development of your proposed solution
Rapid iterative prototype development to refine your solution
Exploring manufacturing techniques to determine what is the most efficient way to produce at scale
User testing/customer feedback
Final product presentation and evaluation addresssing:

1. How has the product/solution evolved and been influenced by prototyping and user feedback?

2. How successful was the product technically, measured against initial aspiration?

3. How efficiently was funding used (under budget/over budget)?

4. How effective was your customer awareness campaign?

5. Does the product have real world commercial viability?

6. Should your product/solution be scaled and what would the next steps be?

LEARNING AND TEACHING

LEARNING ACTIVITIES AND TEACHING METHODS (given in hours of study time)

Scheduled Learning & Teaching Activities	33	Guided Independent Study	117	Placement / Study Abroad	0

DETAILS OF LEARNING ACTIVITIES AND TEACHING METHODS

Category	Hours of study time	Description
Scheduled learning & teaching activities	33	Workshop
Independent Study	117	Indepdent study

ASSESSMENT

FORMATIVE ASSESSMENT - for feedback and development purposes; does not count towards module grade

SUMMATIVE ASSESSMENT (% of credit)

Coursework	50	Written Exams	0	Practical Exams	50

DETAILS OF SUMMATIVE ASSESSMENT

Form of Assessment	% of Credit	Size of Assessment (e.g. duration/length)	ILOs Assessed	Feedback Method
Project evaluation and SWAT analysis (C1)	50%		1, 2, 3, 4, 5, 6, 7, 9, 10, 11
Final product presentation (P1)	50%		1, 2, 3, 4, 5, 6, 7, 8, 10, 11

DETAILS OF RE-ASSESSMENT (where required by referral or deferral)

Original Form of Assessment	Form of Re-assessment	ILOs Re-assessed	Time Scale for Re-assessment
Project evaluation and SWAT analysis (C1)	Project evaluation and SWAT analysis (C1)	1, 2, 3, 4, 5, 6, 7, 9, 10, 11	August Ref/Def period
Final product presentation (P1)	Final product presentation (P1)	1, 2, 3, 4, 5, 6, 7, 8, 10, 11

RE-ASSESSMENT NOTES

Ref/Def assessment is via individual written project evaluation and SWAT analysis completed over the summer and submitted in August and a final product presentation delivered in August. These elements are weighted as per the original assessment.

RESOURCES

INDICATIVE LEARNING RESOURCES - The following list is offered as an indication of the type & level of
information that you are expected to consult. Further guidance will be provided by the Module Convener

Reading list for this module:

There are currently no reading list entries found for this module.

CREDIT VALUE	15	ECTS VALUE	7.5

PRE-REQUISITE MODULES	None
CO-REQUISITE MODULES	None

NQF LEVEL (FHEQ)	6	AVAILABLE AS DISTANCE LEARNING	No
ORIGIN DATE	Tuesday 1st September 2020	LAST REVISION DATE	Thursday 16th December 2021

KEY WORDS SEARCH	None Defined

Mechanical Design and Build: Part 2 - Development - 2021 entry