Electronic Design and Build: Part 2 - Development - 2021 entry

This module continues directly from where you left off in term 1. You have secured investment, now it’s time to deliver. You and your team have 11 weeks to develop your concept into a physical prototype, capable of being mass produced and delivered to the market and or being presented for further investment. You will leverage all of your previous experience in analysis, design and prototype development to iterate your way towards a viable product that satisfies your initial objective. Your output at the end of this stage of the project will depend on the nature of your project but will be discussed and agreed with the module convenor at the outset.

In parallel with your product development, you and your team will need to develop a brand and customer/investor awareness strategy. One of the most effective ways to build an audience is to ‘develop in public’. You are encouraged to publicly document your progress as part of a strategy to build an audience of potential customers (for mass market consumer products) and/or future investors (for larger scale enterprise products/projects).

At the end of your 11 week cycle of rapid iterative development, there will be a project presentation and evaluation where you and your team will reflect on progress to date, the commercial viability of your project and what next steps would be taken if further funding was obtained.

Reading list for this module: