Industry Insights

Module title	Industry Insights
Module code	CMMM014
Academic year	2025/6
Credits	30
Module staff	Dr Alexander R. E. Taylor (Convenor)

Duration: Term	1	2	3
Duration: Weeks	11

Number students taking module (anticipated)	100

Module description

This module provides you with an opportunity to develop your employability skills and potential so that you may more effectively prepare for entering the job market. Through a series of industry-facing guest lectures from practicing media and communications sector professionals, you will be guided through possible career paths and learn to identify employers’ needs in a changing job market. You will also have the opportunity to network with the guest speakers, further developing your interpersonal communication and networking skills, maximising your employability potential. There are no pre-requisites or co-requisites for this module, and no specialist knowledge, skills, or experience are required to take it. This module is recommended for interdisciplinary pathways.

Module aims - intentions of the module

This module aims to:

• Prepare you to join the workforce by developing your employability and career prospects.

• Provide you with the opportunity to reflect on your career goals and plan for your future career.

• Offer you a range of industry perspectives from guest speakers from the media and communications sector.

• Equip you with a working understanding of the day-to-day realities of different media and communications jobs via industry speakers.

• Provide you with opportunities to engage with the University’s Career Zone and familiarise yourself with the services and support they can offer.

• Enable you to deepen your understanding of the media and communications sector and organisations relevant to your own potential career trajectory.

Intended Learning Outcomes (ILOs)

ILO: Module-specific skills

On successfully completing the module you will be able to...

1. Demonstrate a critical understanding of the social, cultural and economic factors that influence employment settings, using appropriate discipline-specific theoretical perspectives to analyse those settings.
2. Demonstrate detailed knowledge about careers in the field of media and communications and set out clear career goals.

ILO: Discipline-specific skills

On successfully completing the module you will be able to...

3. Research, analyse and evaluate the current job market.
4. Illustrate the transferable skills you have gained and how these can enhance future employability.

ILO: Personal and key skills

On successfully completing the module you will be able to...

5. Manage your own learning time about the course.
6. Evaluate own strengths and weaknesses in relation to graduate-level professional and practical skills, and act autonomously to develop new areas of skills as necessary

Syllabus plan

The content will vary from year to year depending on the guest speakers that are available, but it is envisaged that the module will cover some or all of the following topics:

• Career paths in the media and communications sector

• Challenges facing the sector

• The impact of digital technologies and AI on the workplace

• Networking opportunities

• Key employers and organisations in the media and communications sector

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching Activities	Guided independent study	Placement / study abroad
22	278	0

Details of learning activities and teaching methods

Category	Hours of study time	Description
Scheduled Learning and Teaching	22	Lectures
Guided independent study	278	Research and assignment preparation

Formative assessment

Form of assessment	Size of the assessment (eg length / duration)	ILOs assessed	Feedback method
Professional Portfolio Plan	2000 words	1-6	Verbal

Summative assessment (% of credit)

Coursework	Written exams	Practical exams
100	0	0

Details of summative assessment

Form of assessment	% of credit	Size of the assessment (eg length / duration)	ILOs assessed	Feedback method
Professional Portfolio	100	3,500 words (or equivalent)	1-6	Written

Details of re-assessment (where required by referral or deferral)

Original form of assessment	Form of re-assessment	ILOs re-assessed	Timescale for re-assessment
Professional Portfolio	Professional Portfolio (100%)	1-6	During Referrals and Deferrals Period

Re-assessment notes

Deferral – if you miss an assessment for certificated reasons judged acceptable by the Mitigation Committee, you will normally be either deferred in the assessment or an extension may be granted. The mark given for a re-assessment taken as a result of deferral will not be capped and will be treated as it would be if it were your first attempt at the assessment.

Referral – if you have failed the module overall (i.e. a final overall module mark of less than 50%) you will be required to submit a further assessment as necessary. If you are successful on referral, your overall module mark will be capped at 50%.

Indicative learning resources - Web based and electronic resources

• ELE – https://ele.exeter.ac.uk/

Key words search

Industry; Professionalisation; Workplace; Media and Communications Sector; PR and Marketing

Credit value	30
Module ECTS	15
Module pre-requisites	None
Module co-requisites	None
NQF level (module)	7
Available as distance learning?	No
Origin date	05/12/2024