• Home
• Study
• Study Information
• Modules
• Module Information

Fundamentals of Management and Marketing

Module description

For organisations to achieve their objectives effectively requires the involvement of managers who are responsible for planning, organising, leading, and managing resources. This module is intended to provide a foundation in the most significant issues in applied management and marketing theory and practice. The teaching of the module emphasises the ethics of managing and how to balance the bottom line of the business with the organisation’s wider responsibilities to society and other stakeholders.  The module utilises a range of current business case studies so that concepts and theories explored can be applied to modern management practices. 

For this module there is neither a requirement for prior knowledge of management and marketing, nor pre-requisites or co-requisites.  

Module aims - intentions of the module

The aim of this module is to introduce the characteristics of organisations and familiarity with business aims, objectives, strategy, planning and corporate social responsibility. Whilst exploring the main functional areas of business, the principles of management, culture, leadership, marketing, managing innovation, entrepreneurship, and motivation may be areas of focus. The terminology of management and marketing will be presented in English and practised through listening, reading, speaking and writing. 

Intended Learning Outcomes (ILOs)

ILO: Module-specific skills

On successfully completing the module you will be able to...

• 1. Identify and discuss the structures and characteristics of organisations.
• 2. Demonstrate knowledge of key management principles and terminology.
• 3. Demonstrate knowledge of key marketing principles and terminology.

ILO: Discipline-specific skills

On successfully completing the module you will be able to...

• 4. Evaluate management approaches through the use of recent case studies.
• 5. Evaluate marketing approaches through the use of recent case studies.

ILO: Personal and key skills

On successfully completing the module you will be able to...

• 6. Communicate effectively in a format appropriate to the discipline.
• 7. With tutor support, take responsibility for your own learning, independent working and time management.
• 8. With tutor support, demonstrate teamworking skills through effective collaboration, communication and time management skills.

Syllabus plan

• Managing in Organisations
• The Internal Environment
• The External Environment
• Corporate Social Responsibility
• Managing Marketing and Strategy
• Digital marketing
• Leadership and Motivation
• Entrepreneurship, Creativity, and Innovation

Learning activities and teaching methods (given in hours of study time)

Details of learning activities and teaching methods

Formative assessment

Summative assessment (% of credit)

Details of summative assessment

Details of re-assessment (where required by referral or deferral)

Re-assessment notes

Deferral – if you miss an assessment for reasons judged legitimate by the Mitigation Committee, the applicable assessment will normally be deferred. See ‘Details of reassessment’ for the form that assessment usually takes. When deferral occurs, there is ordinarily no change to the overall weighting of that assessment.

Referral – if you have failed the module overall (i.e. a final overall module mark of less than 40%) you will be required to take a referral exam. Only your performance in this exam will count towards your final module grade. A grade of 40% will be awarded if the examination is passed.

Indicative learning resources - Basic reading

Basic reading:

• Armstrong, Kotler & Opresnik (2019) (14th Global Ed.) Marketing: An Introduction

• Boddy, David (2020) (Eighth ed.) Management: Theory and Practice Harlow: Pearson Education Lt