Study information

Strategic Communications

Module titleStrategic Communications
Module codeCMMM016
Academic year2026/7
Credits30
Module staff

Module description

This module explores key strategies for producing, maintaining, and protecting brand reputation in the new attention economy. Focusing on different types of organisations (e.g. businesses, public institutions, NGOs), you will: explore foundational elements of sustainable brand building (including differentiation, consistency, authenticity); consider aspects of brand maintenance (including how to control online narratives, how to protect online privacy, and how to optimise search engine results); explore crisis management strategies in order to protect reputational value; become familiar in key areas of law, including libel and intellectualproperty. Case studies will focus on a range of international contexts and examples. There are no pre-requisites or co-requisites for this module, and no specialist knowledge, skills, or experience are required to take it. 

Module aims - intentions of the module

Intended Learning Outcomes (ILOs)

ILO: Module-specific skills

On successfully completing the module you will be able to...

    ILO: Discipline-specific skills

    On successfully completing the module you will be able to...

      ILO: Personal and key skills

      On successfully completing the module you will be able to...

        Credit value30
        Module ECTS

        15

        NQF level (module)

        7

        Available as distance learning?

        No

        Origin date

        18/07/2025