Study information

Entrepreneurship Design and Build: Part 2 - Development - 2021 entry

MODULE TITLEEntrepreneurship Design and Build: Part 2 - Development CREDIT VALUE15
MODULE CODEENG3020B MODULE CONVENERUnknown
DURATION: TERM 1 2 3
DURATION: WEEKS
Number of Students Taking Module (anticipated)
DESCRIPTION - summary of the module content

This module continues directly from where you left off in term 1. You have secured investment, now it’s time to deliver. You and your team have 11 weeks to develop your concept into a physical prototype, capable of being mass produced and delivered to the market. You will leverage all of your previous experience in analysis, design and prototype development to iterate your way towards a viable product that satisfies your initial objective. In parallel with your product development, you and your team will need to develop a brand and customer awareness strategy. One of the most effective ways to build an audience is to ‘develop in public’. You are encouraged to publicly document your progress as part of a strategy to build an audience of potential customers (for mass market consumer products) and/or future investors (for larger scale enterprise products). At the end of your 11 week cycle of rapid product development, there will be a product presentation and evaluation where you and your team will reflect on progress to date, the commercial viability of your product and what next steps would be taken if further funding was obtained.

 

AIMS - intentions of the module

INTENDED LEARNING OUTCOMES (ILOs) (see assessment section below for how ILOs will be assessed)

On successful completion of this module you should be able to:

1.Develop a strategy to brand and raise customer awareness for a project
2. Use technical engineering knowledge and analysis and modelling skills to develop a detailed design that meets set requirements
3. Perform iterative product development utilising prototyping and user testing
4.  Evaluate the effectiveness of your product/solution and identify appropriate courses of action for improvement
5.Identify appropriate manufacturing processes for production at scale
6. Develop and manage a multi-strand programme of design and development
7. Work effectively in a group, demonstrating good team working andcommunication skills
8. Verbally present information in a confident and professional manner
9.  Condense a large amount of technical information into a compelling andconcise report form
10. Use data to make evidence-based decisions and logical arguments
11. Impartially evaluate the outcome of a programme of work in terms of budget,schedule, and quality/effectiveness

 

SYLLABUS PLAN - summary of the structure and academic content of the module

Every student taking this module is encouraged not to just think about this as a university project but to view it as an opportunity to develop a solution to a real problem with commercial opportunity. This module aims to highlight the real world value you can deliver as an engineer.

1: Developing a brand strategy and implementing a customer awareness campaign with the aim of continually building interest and anticipation of a product launch:

2: Technical development of your proposed solution:

3: Rapid iterative prototype development to refine your solution:

4: Exploring manufacturing techniques to determine what is the most efficient way to produce at scale:

5: User testing/customer  feedback:

6: Final product presentation and evaluation:

 

LEARNING AND TEACHING
LEARNING ACTIVITIES AND TEACHING METHODS (given in hours of study time)
Scheduled Learning & Teaching Activities 33 Guided Independent Study 117 Placement / Study Abroad
DETAILS OF LEARNING ACTIVITIES AND TEACHING METHODS
Category Hours of study time Description
Workshop 33 Scheduled workshop time (3 hours per week)
Independent study 117  
     

 

ASSESSMENT
FORMATIVE ASSESSMENT - for feedback and development purposes; does not count towards module grade

SUMMATIVE ASSESSMENT (% of credit)
Coursework 50 Written Exams 0 Practical Exams 50
DETAILS OF SUMMATIVE ASSESSMENT
Form of Assessment % of Credit Size of Assessment (e.g. duration/length) ILOs Assessed Feedback Method
Coursework 50 20 hours 1-7; 9-11  
Practical 50 10 hours 1-8; 10-11  
         
         
         

 

DETAILS OF RE-ASSESSMENT (where required by referral or deferral)

RE-ASSESSMENT NOTES

RESOURCES
INDICATIVE LEARNING RESOURCES - The following list is offered as an indication of the type & level of
information that you are expected to consult. Further guidance will be provided by the Module Convener

Reading list for this module:

There are currently no reading list entries found for this module.

CREDIT VALUE 15 ECTS VALUE
PRE-REQUISITE MODULES None
CO-REQUISITE MODULES None
NQF LEVEL (FHEQ) AVAILABLE AS DISTANCE LEARNING No
ORIGIN DATE Tuesday 1st September 2020 LAST REVISION DATE Wednesday 13th January 2021
KEY WORDS SEARCH None Defined

Please note that all modules are subject to change, please get in touch if you have any questions about this module.