Digital Media Cultures
| Module title | Digital Media Cultures |
|---|---|
| Module code | CMMM015 |
| Academic year | 2025/6 |
| Credits | 30 |
| Module staff | Dr Mona Elswah (Convenor) |
| Duration: Term | 1 | 2 | 3 |
|---|---|---|---|
| Duration: Weeks | 11 |
| Number students taking module (anticipated) | 30 |
|---|
Module description
This module on digital media culture examines a wide variety of perspectives and discourses on digital media from dimensions like (but not limited to) access, capabilities, economy, gender, power, class, and social hierarchies. This module will weave in a range of global trends and perspectives of digital media allowing you as a student of media studies to think of digital media services, software, and platforms as both individually designed experiences and also globally navigated systems. The module will offer you new ways to think about the cultural significance of digital media and the online lives we lead.
Module aims - intentions of the module
Intended Learning Outcomes (ILOs)
ILO: Module-specific skills
On successfully completing the module you will be able to...
- 1. Demonstrate a broad and comprehensive knowledge of digital media and communications theory
- 2. Demonstrate an advanced proficiency in understanding how a diverse set of perspectives and theories can be used to examine digital media artefacts, and the experiences they offer.
ILO: Discipline-specific skills
On successfully completing the module you will be able to...
- 3. Engage with a range of theoretical approaches and concepts pertaining to the analysis of digital media.
- 4. Extend theoretical understandings of concepts to analyse popular trends and practices in online and digital popular culture.
ILO: Personal and key skills
On successfully completing the module you will be able to...
- 5. Demonstrate advanced research and bibliographic skills, and an advanced and intellectually mature capacity to construct a coherent, substantiated argument about the cultural aspects of digital media.
Syllabus plan
Learning activities and teaching methods (given in hours of study time)
| Scheduled Learning and Teaching Activities | Guided independent study | Placement / study abroad |
|---|---|---|
| 22 | 278 | 0 |
Details of learning activities and teaching methods
| Category | Hours of study time | Description |
|---|---|---|
| Scheduled learning and teaching | 22 | 11 x 2-hour hybrid lectures/seminars |
| Guided independent study | 113 | Pre-session preparation and post-session reading |
| Guided independent study | 165 | Research and assignment preparation |
Formative assessment
| Form of assessment | Size of the assessment (eg length / duration) | ILOs assessed | Feedback method |
|---|---|---|---|
| Essay Plan | 2000 words | 1-5 | Verbal |
Summative assessment (% of credit)
| Coursework | Written exams | Practical exams |
|---|---|---|
| 100 | 0 | 0 |
Details of summative assessment
| Form of assessment | % of credit | Size of the assessment (eg length / duration) | ILOs assessed | Feedback method |
|---|---|---|---|---|
| Analytical Essay | 100 | 4,000 words | 1, 2, 3, 4, 5 | Written feedback |
Details of re-assessment (where required by referral or deferral)
| Original form of assessment | Form of re-assessment | ILOs re-assessed | Timescale for re-assessment |
|---|---|---|---|
| Analytical Essay | Analytical essay (4000 words) | 1, 2, 3, 4, 5 | Ref/Def period |
Re-assessment notes
Deferral – if you miss an assessment for certificated reasons judged acceptable by the Mitigation Committee, you will normally be either deferred in the assessment or an extension may be granted. The mark given for a re-assessment taken as a result of deferral will not be capped and will be treated as it would be if it were your first attempt at the assessment.
Referral – if you have failed the module overall (i.e. a final overall module mark of less than 50%) you will be required to submit a further assessment as necessary. If you are successful on referral, your overall module mark will be capped at 50%.
Indicative learning resources - Basic reading
Indicative learning resources - Web based and electronic resources
| Credit value | 30 |
|---|---|
| Module ECTS | 15 |
| Module pre-requisites | None |
| Module co-requisites | None |
| NQF level (module) | 7 |
| Available as distance learning? | No |
| Origin date | 04/02/2025 |


