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Study information

Digital Media Cultures

Module titleDigital Media Cultures
Module codeCMMM015
Academic year2025/6
Credits30
Module staff

Dr Mona Elswah (Convenor)

Duration: Term123
Duration: Weeks

11

Number students taking module (anticipated)

30

Module description

This module on digital media culture examines a wide variety of perspectives and discourses on digital media from dimensions like (but not limited to) access, capabilities, economy, gender, power, class, and social hierarchies. This module will weave in a range of global trends and perspectives of digital media allowing you as a student of media studies to think of digital media services, software, and platforms as both individually designed experiences and also globally navigated systems. The module will offer you new ways to think about the cultural significance of digital media and the online lives we lead.

Module aims - intentions of the module

This module aims to:
 
1. Explore the cultural value and significance of digital media and online services and to think of online lives as sites of cultural production. 
2. Encourage you to consider the potentials and limitations of different digital media theories and forms in their socio-historical contexts.
3. Motivate you to critically analyse digital media technologies, services, and processes and understand them in relation to production, consumption, dissemination, and engagement practices.
4. Provide you with an expert understanding of communications as a discipline and the various research-based approaches the discipline can offer.

Intended Learning Outcomes (ILOs)

ILO: Module-specific skills

On successfully completing the module you will be able to...

  • 1. Demonstrate a broad and comprehensive knowledge of digital media and communications theory
  • 2. Demonstrate an advanced proficiency in understanding how a diverse set of perspectives and theories can be used to examine digital media artefacts, and the experiences they offer.

ILO: Discipline-specific skills

On successfully completing the module you will be able to...

  • 3. Engage with a range of theoretical approaches and concepts pertaining to the analysis of digital media.
  • 4. Extend theoretical understandings of concepts to analyse popular trends and practices in online and digital popular culture.

ILO: Personal and key skills

On successfully completing the module you will be able to...

  • 5. Demonstrate advanced research and bibliographic skills, and an advanced and intellectually mature capacity to construct a coherent, substantiated argument about the cultural aspects of digital media.

Syllabus plan

This module introduces the cultural dimensions of digital cultures at an advanced level and will in the 11 weeks engage with:      
 
• Political Economies of Digital Media Platforms
• Digital Inequalities and Accessibility challenges 
• Platform cultures and dynamics
• Migrate in digital contexts
• Digital fame and the micro-celebrity 
• Digital play and gamification
• Digital Infrastructure and material studies
• Data and digital colonialism
• Global South perspectives to digital media cultures 
• Global Streaming Cultures and UGC

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad
222780

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Scheduled learning and teaching2211 x 2-hour hybrid lectures/seminars
Guided independent study113Pre-session preparation and post-session reading
Guided independent study165Research and assignment preparation

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Essay Plan2000 words1-5Verbal

Summative assessment (% of credit)

CourseworkWritten examsPractical exams
10000

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Analytical Essay1004,000 words 1, 2, 3, 4, 5Written feedback

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Analytical Essay Analytical essay (4000 words)1, 2, 3, 4, 5 Ref/Def period

Re-assessment notes

Deferral – if you miss an assessment for certificated reasons judged acceptable by the Mitigation Committee, you will normally be either deferred in the assessment or an extension may be granted. The mark given for a re-assessment taken as a result of deferral will not be capped and will be treated as it would be if it were your first attempt at the assessment.

Referral – if you have failed the module overall (i.e. a final overall module mark of less than 50%) you will be required to submit a further assessment as necessary. If you are successful on referral, your overall module mark will be capped at 50%.

Indicative learning resources - Basic reading

Basic reading:
 
Hodkinson, P., 2016. Media, culture and society: An introduction. London: Sage 
 
Lindgren, S., 2021. Digital media and society. London: Sage
 
Steinberg, M., Mukherjee, R. and Punathambekar, A., 2022. Media power in digital Asia: Super apps and megacorps. Media, Culture & Society, 44(8), pp.1405-1419.
 
Punathambekar, A. and Mohan, S., 2021. Social Media Platforms. BioScope: South Asian Screen Studies, 12(1-2), pp.170-173.
 
Medrado, A. and Rega, I., 2023. Media activism, artivism and the fight against marginalisation in the global south: South-to-south communication. Routledge.
 
Helsper, E., 2021. The digital disconnect: The social causes and consequences of digital inequalities. London: Sage 
 
Gandini, A., 2021. Digital labour: an empty signifier?. Media, Culture & Society, 43(2), pp.369-380.
 
Mihelj, S. and Jiménez?Martínez, C., 2021. Digital nationalism: Understanding the role of digital media in the rise of ‘new’nationalism. Nations and nationalism, 27(2), pp.331-346.
 
Heeks, R., 2022. Digital inequality beyond the digital divide: conceptualizing adverse digital incorporation in the global South. Information Technology for Development, 28(4), pp.688-704.
 
Mejias, U.A. and Couldry, N., 2024. Data grab: The new colonialism of big tech and how to fight back. In Data Grab. University of Chicago Press.

Indicative learning resources - Web based and electronic resources

• ELE – https://ele.exeter.ac.uk/
 

Key words search

Digital media, Platforms, Digital Cultures

Credit value30
Module ECTS

15

Module pre-requisites

None

Module co-requisites

None

NQF level (module)

7

Available as distance learning?

No

Origin date

04/02/2025