Marketing degrees
Gain an understanding of how marketing and buyer behaviour work at the individual and organisational level, and how marketing influences broader society and culture, with a marketing degree from the University of Exeter.
Study Marketing at the University of Exeter
Based in our triple-accredited Business School, our marketing degrees focus on both the strategic and operational aspects of marketing, allowing you to develop a comprehensive understanding of the discipline. You'll develop strong foundational marketing skills and gain expertise in market research, strategy development, and campaign planning.
Designed to be both academically rigorous and practically relevant, they will help prepare you for real-world challenges in the workplace whether you're interested in creating compelling brand stories, analysing consumer behaviour, or harnessing the power of digital platforms.
Our Marketing degrees and courses
Our marketing degrees are taught on our Streatham Campus in Exeter.
Undergraduate degrees
Masters degrees
Related subjects
The University of Exeter Business School enables socially responsible and ethical business on a global scale. Our triple accreditation status demonstrates our commitment to providing high standards of quality and an outstanding educational experience, helping our students to stand out in a global environment and become successful leaders.
We offer over 50 programmes across a wide array of subject areas within the Business School. You can also search a full list of subject areas taught at the University of Exeter.
9th in the UK for Business and Management
The Complete University Guide 2026
Triple accredited Business School
ACCSB, EQUIS, AMBA
100% of our research has internationally excellent impact
Based on business and management research outputs rated 4* + 3* in REF 2021
155th in the QS World University Rankings 2026 and 170th in the THE World Rankings 2026
Frequently asked questions about studying Marketing at Exeter
What career prospects would I have with a Marketing degree?
Job opportunities in marketing can be found either in-house or in an agency. In-house marketing involves working directly for a company or brand, focusing solely on their products, services and marketing needs. Working for an agency will mean working with multiple clients (brands or companies).
Graduates from our programmes have secured employment at such diverse companies as Jamie’s Foods, Mars Petcare China, China Construction Bank, Revlon, Saatchi & Saatchi, Samsung Electronics and Nestlé.
Can international students apply for marketing degrees?
Yes. Our international student community is part of what makes Exeter a top worldwide university. International students are welcome to apply for Bachelors (undergraduate) and Masters (postgraduate taught) degrees with us, as well as for postgraduate research opportunities.
For more information, visit our international students webpages.
What is the difference between MSc Marketing and MSc Digital Marketing?
Studying at postgraduate level adds extra depth to your experience allowing you to stand out in an increasingly competitive workforce. Whether you choose to focus on developing your core marketing and business strategy skills, via the MSc Marketing where you will learn how marketing ideas influence organizational development and practices, or take a more applied, analytical approach by specializing in digital marketing, our wealth of knowledge and expertise within the field will ensure that you have access to some of the very best teachers and researchers available.
Our experience of delivering Marketing programmes, alongside our commitment to reflect the very latest trends, means that Exeter offers a unique opportunity for anyone wishing to gain a greater understanding of this exciting and rewarding area.
The University of Exeter is one of the few Russell Group universities to offer Masters in both Marketing and Digital Marketing. We took the decision to offer a specialist Digital Marketing programme to help us better reflect the dynamic and disruptive nature of this field. Whilst you’ll still gain a strong understanding of core marketing theories covered in the MSc Marketing, the MSc Digital Marketing is focused on applying these directly to the tools, platforms and processes that are the key features of the current marketing discipline.
Your future career with an degree in marketing
Studying marketing at university will prepare you for a successful career in a variety of marketing roles, including consultancy, brand management, marketing research, communications, and digital roles.
Potential employers include public and private sector companies, multi-nationals, SMEs and not-for-profit organisations across all sectors of the economy, which can offer you the opportunity to work ‘in-house’. Opportunities also exist within full-service marketing agencies such as Saatchi and Saatchi, McCann Erickson and Ogilvy, and smaller boutique agencies around the world, which develop and implement marketing strategies and campaigns on behalf of their clients.
What can I do with a degree in Marketing?
"My interest in Digital Marketing led me to this specific course, and having Emma Wood as our programme director has been incredible. She's supportive and truly inspirational, making our learning experience fun and enriching."
"I have particularly enjoyed modules like Content Creation and Communication, Contemporary Digital Marketing Themes, and Brand Design, which offered me practical, hands-on experiences vital for my future career."
Panpasa Pearry
MSc Digital Marketing
