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Postgraduate taught

MSc Marketing - 2022 entry

Please note: The below is for 2022 entries. Click here for 2021 entries.
UCAS code 1234
Duration 9 months full time
12 months full time
Entry year 2021
Campus Streatham Campus
Discipline Business and Management
Contact

Web: Enquire online
Phone (UK):
0300 555 6060
Phone (International):
+44 (0)1392 723044

Programme Director: Dr Lindsay Stringfellow

Typical offer

View full entry requirements

Mid 2:2 degree.

Contextual offers

Overview

  • CIM accredited, this programme draws upon our expertise in the areas of marketing strategy, consumer behaviour, communications, marketing research, and branding
  • Gain an understanding of how marketing and buyer behaviour work at the individual and organisational level, and how marketing influences broader society and culture
  • Have the opportunity to develop your research skills and understanding of the theory of marketing, as well as a broad range of practical leadership skills and knowledge for contributing to a global economy.
  • Core modules are augmented by specialist optional modules to enable you to build up a knowledge base to suit your individual interests.

Apply online

View 2021 Entry

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Triple accredited Business School

Accredited by AMBA, EQUIS and AACSB

Top 100 Financial Times ranked European Business School

Enhance your degree with Study Abroad opportunities

Accredited by the Chartered Institute of Marketing (CIM)

Accreditations

Accredited by: Chartered Institute of Marketing (CIM)

Entry requirements

A mid 2:2 degree (55%+) with honours in any discipline from a recognised university. We do consider all applications where there is evidence of exceptional performance in modules relevant to the programme of study, significant relevant work experience or professional qualifications. 

Pre-Masters programme for international students

The Graduate Diploma in Management run by the INTO University of Exeter Centre is a pre-Masters programme designed to enhance your subject knowledge, study skills and English ability. Successful completion of the Diploma (subject to achieving the specific grades of entry) gives students from overseas the skills needed for acceptance onto this Masters programme.

Entry requirements for international students

Please visit our entry requirements section for equivalencies from your country and further information on English language requirements.

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Entry requirements for international students

English language requirements

  • IELTS
  • TOEFL
  • Pearson

Please visit our entry requirements section for equivalencies from your country and further information on English language requirements.

Course content

This programme will give you an understanding of marketing as a core business activity, involving cross-departmental communication and collaboration that creates and delivers on an organisation’s strategic goals and priorities.

You will be endowed with an in-depth knowledge base of the marketing discipline, as well as practical managerial skills and the ability to think about problems critically and creatively to successfully contribute towards the challenges organisation’s face in the global economy and society.

The only difference between the 9 month and 12 month courses is that the 12 month course includes a dissertation or business project. By contrast, students on the 9 month course take additional taught modules to make up these learning credits. Both programmes have exactly the same entry requirements and result in exactly the same award.

The 9 month variant of this programme is available for study nine months full-time over three terms from September to June (or January to September) and is University-based throughout this time.

  • During the programme you will study modules totalling 180 credits.
  • Please note that programme structures may be subject to change.
  • Descriptions of the individual modules are given in full on the Business School postgraduate module list.

This programme is available for study 12 months full-time over three terms and is University-based throughout this time. The taught components of the programme are delivered in the first two terms, leaving the third term and most of the summer to research, write and submit your dissertation. The programme in its entirety runs from September to September (or January to January).

  • During the programme you will study modules totalling 180 credits.
  • Please note that programme structures may be subject to change.
  • Descriptions of the individual modules are given in full on the Business School postgraduate module list.

Fees

2021/22 entry

UK fees per year:

£14,100 full-time

International fees per year:

£22,800 full-time

£1 million in Business School scholarships available

We want to ensure that postgraduate study remains accessible to the brightest minds of the future. We therefore have a range of full and part-fee scholarships for postgraduate students looking to study at the Business School in 2021. Please see our scholarships page for more information.

Scholarships

We invest heavily in scholarships for talented prospective Masters students. For information on how you can fund your postgraduate degree at the University of Exeter, please visit our dedicated funding page.

Teaching and research

University of Exeter Business School research has global impact, with the majority of our research rated as world-leading or internationally excellent.*

*Research Excellence Framework 2014

Our research-led teaching is combined with practical experiences such as field trips and project work, so that you can apply your learning to real world scenarios. Upon graduation, you will have the skills and knowledge to pursue the career you want, wherever in the world you choose to work.

Our programmes cover a range of disciplines including entrepreneurship, international business, marketing, human resource management, and tourism. With strong links to organisations across the private, public and not-for-profit sectors, and with professional organisations such as the Chartered Institute of Marketing (CIM) and the Chartered Institute of Personnel Development (CIPD), we ensure that your Masters degree is widely recognised in today’s global marketplace.

You will be taught by internationally respected academics who are at the forefront of their research. We draw upon disciplines across the social sciences and give emphasis to the dynamic nature of enterprise, global connectivity and the management and leadership of the global challenges that lie ahead.

The Business School is home to the following research centres:

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The MSc Marketing programme has a huge variety of modules which were very different to those offered by other universities I looked at. The course covers a wide range of subjects from different fields of management giving you an overall knowledge of the business industry, which makes it easier for you to choose your specific area of interest to work in. 

Sanjna

MSc Marketing

Careers

Our Masters programmes are designed to prepare you for a successful career, wherever in the world you plan to work. Employers expect advanced communication and technical skills, team-working and independent research, project-management and the very latest specialist knowledge from their postgraduate recruits.

An MSc in Marketing will enable you to develop the marketing and professional skills and subject expertise that will make you a valuable asset from day one of your marketing career.

Careers in Marketing

The MSc in Marketing will prepare you for a successful career in a variety of marketing roles, including consultancy, brand management, marketing research, communications, and digital roles.
This programme is a conversion route if you studied a non-related subject at undergraduate level; it also serves to deepen knowledge and understanding if you have studied marketing or a related discipline before. For all students, with careful selection from your optional modules, you can begin to build an area of marketing specialisation to enhance your employability and help you achieve your career goals. Optional modules may include Brand Design, Tourism Marketing, Consumption Markets and Culture, or Digital Marketing and Society, as well as others, to meet your individual marketing interests.

Potential employers

Potential employers include public and private sector companies, multi-nationals, SMEs and not-for-profit organisations across all sectors of the economy, which can offer you the opportunity to work ‘in-house’. Opportunities also exist within full-service marketing agencies such as Saatchi and Saatchi, McCann Erickson and Ogilvy, and smaller boutique agencies around the world, which develop and implement marketing strategies and campaigns on behalf of their clients. 

Graduate destinations

Graduates from this programme have secured employment at such diverse companies as Jamie’s Foods, Mars Petcare China, China Construction Bank, Revlon, Saatchi & Saatchi, Samsung Electronics and Nestlé.

Further information can be found at:

Our Careers & Employability team will help you identify your career path and support your route to a fulfilling global career.

Developing your skills and career prospects

The University of Exeter Business School provides a range of support to help you develop skills attractive to employers. Visit our postgraduate Business School careers service web page for more information.

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Enhance your degree with Study Abroad opportunities

Double Degree

Spend your first year at Exeter and a second year at another world class international institution, resulting in two Masters degrees and the opportunity to expand your knowledge even further. We offer two fantastic Double Degree options with:

  • Grenoble Ecole de Management in France
  • Fudan University School of Economics in China*

*The opportunity to study with Fudan is specific to MSc EconomicsMSc Economics & Econometrics, MSc Money, Banking and Finance and MSc Financial Economics programmes.

For more information on Double Degrees and other postgraduate study abroad opportunities, visit the Business School’s Study Abroad webpages.