What is Business Continuity?

The Business Continuity Institute refers to the definition of Business Continuity Management shown in ISO 22301:2012:

"A holistic management process that identifies potential threats to an organization and the impacts to business operations those threats, if realized, might cause, and which provides a framework for building organizational resilience with the capability of an effective response that safeguards the interests of its key stakeholders, reputation, brand and value-creating activities."

BCI Good Practice Guidelines 2018, Source ISO 22301:2012

Best practice requires organisations to view their preparation for unplanned events as a continuous cycle as shown in the model below, taken from the BCI's Good Practice Guidelines 2018. Business Continuity seeks to build resilience through effective response capabilities, looking not only at how to deal with the disruption or emergency at the time, but also taking into consideration the long term effects on the organisation in terms of reputation, income etc.