Study information

Mechanical Design and Build: Part 2 - Development - 2024 entry

MODULE TITLEMechanical Design and Build: Part 2 - Development CREDIT VALUE15
MODULE CODEENG3008B MODULE CONVENERUnknown
DURATION: TERM 1 2 3
DURATION: WEEKS 11
Number of Students Taking Module (anticipated) 47
DESCRIPTION - summary of the module content

This module continues directly from where you left off in term 1. You have secured investment, now it’s time to deliver. You and your team have 11 weeks to develop your concept into a physical prototype, capable of being mass produced and delivered to the market. You will leverage all of your previous experience in analysis, design and prototype development to iterate your way towards a viable product that satisfies your initial objective.

In parallel with your product development, you and your team will need to develop a brand and customer awareness strategy. One of the most effective ways to build an audience is to ‘develop in public’. You are encouraged to publicly document your progress as part of a strategy to build an audience of potential customers (for mass market consumer products) and/or future investors (for larger scale enterprise products).

At the end of your 11 week cycle of rapid product development, there will be a product presentation and evaluation where you and your team will reflect on progress to date, the commercial viability of your product and what next steps would be taken if further funding was obtained.

 

AIMS - intentions of the module

Every student taking this module is encouraged not to just think about this as a university project but to view it as an opportunity to develop a solution to a real problem with commercial opportunity. This module aims to highlight the real world value you can deliver as an engineer.

INTENDED LEARNING OUTCOMES (ILOs) (see assessment section below for how ILOs will be assessed)

 

Programmes that are accredited by the Engineering Council are required to meet Accreditation of Higher Education Programmes (AHEP4) Learning Outcomes.  The Engineering Council AHEP4 Learning Outcomes are taught and assessed on this module and identified in brackets below

 

On successful completion of this module you should be able to: 

Module specific skill and knowledge 

ILO #1 develop a strategy to brand and raise customer awareness for a project (M5) 

ILO #2 perform iterative product development utilising prototyping and user testing (M5, M6, M9, M12, M14) 

ILO #3 evaluate the effectiveness of your product/solution and identify appropriate courses of action for improvement (M5, M9, M12, M14) 

ILO #4 impartially evaluate the outcome of a programme of work in terms of budget, schedule, and quality/effectiveness (M6, M14, M15, M16) 

 

Discipline specific skill and knowledge 

ILO #54 identify appropriate manufacturing processes for production at scale (M5) 

 

Personal and key transferable skill and knowledge 

ILO #65 demonstrate good communication skills (M17) 

 

 

SYLLABUS PLAN - summary of the structure and academic content of the module
This project does not have a set taught syllabus. However activities you can expect to be engaged with include:
 
  • Developing a brand strategy and implementing a customer awareness campaign with the aim of continually building interest and anticipation of a product launch
  • Technical development of your proposed solution
  • Rapid iterative prototype development to refine your solution
  • Exploring manufacturing techniques to determine what is the most efficient way to produce at scale
  • User testing/customer feedback
  • Final product presentation and evaluation addressing:
           1. How has the product/solution evolved and been influenced by prototyping and user feedback?
           2. How successful was the product technically, measured against initial aspiration?
           3. How efficiently was funding used (under budget/over budget)?
           4. How effective was your customer awareness campaign?
           5. Does the product have real world commercial viability?
           6. Should your product/solution be scaled and what would the next steps be?
 
LEARNING AND TEACHING
LEARNING ACTIVITIES AND TEACHING METHODS (given in hours of study time)
Scheduled Learning & Teaching Activities 33 Guided Independent Study 117 Placement / Study Abroad 0
DETAILS OF LEARNING ACTIVITIES AND TEACHING METHODS
Category Hours of study time Description
Scheduled Learning and Teaching  40 Workshop
Scheduled Learning and Teaching  3 One-hour troubleshooting surgery session
Guided Independent Study  107 Indepdent study

 

ASSESSMENT
FORMATIVE ASSESSMENT - for feedback and development purposes; does not count towards module grade

Group progress meetings

SUMMATIVE ASSESSMENT (% of credit)
Coursework 100 Written Exams 0 Practical Exams 0
DETAILS OF SUMMATIVE ASSESSMENT
Form of Assessment % of Credit Size of Assessment (e.g. duration/length) ILOs Assessed Feedback Method
C1 - Final build sign-off presentation – Group summary 20 5 mins + 10 mins q&a 2, 3, 4, 5, 6 (M5, M6, M9, M12, M14, M17)  Verbal feedback, rubric marking, written/audio comments
C2 - Final build sign-off slide deck - Individual 50 Max 10 slides 2, 3, 5, 6 (M5, M6, M9, M12, M14, M17)  Verbal feedback, rubric marking, written/audio comments
C3 - Marketing and sales – Group presentation 30 15 mins 1, 4, 5 (M5, M17)  Verbal feedback, rubric marking, written/audio comments

 

DETAILS OF RE-ASSESSMENT (where required by referral or deferral)
Original Form of Assessment Form of Re-assessment ILOs Re-assessed Time Scale for Re-assessment
C1 and C2

Final build sign-off slide deck – maximum 10 slides (70%) 

 1-6, 8-10 August Ref/Def Period
C3 Marketing and sales pitch pre-recorded 6 min video presentation (30%) 1, 2, 6, 7, 9, 10 August Ref/Def Period

 

RE-ASSESSMENT NOTES

Reassessment will be to complete the design development and prototyping of individual student’s designs developed in ENG3008A, or of a design provided to students by the module lead when this is not possible. This will be worth 100% of the module and will be assessed by two coursework submissions, comprising a final build sign-off slide deck (70%), and a video presentation covering the marketing and sales pitch for the design (30%). For deferred candidates, the mark will be uncapped. For referred candidates, the mark will be capped at 40%.

RESOURCES
INDICATIVE LEARNING RESOURCES - The following list is offered as an indication of the type & level of
information that you are expected to consult. Further guidance will be provided by the Module Convener

Basic reading:

 

ELE:

 

Web based and Electronic Resources:

 

Other Resources:

 

Reading list for this module:

Type Author Title Edition Publisher Year ISBN
Set Simmons, C Maguire, D, Phelps, N Manual of engineering drawing: Technical product specification and documentation to British and international standards 4th 2012
Set Hurst, K. S. Engineering design principles 1999
Set Dym, Clive L. and Brown, David C. Engineering design: Representation and reasoning 2012
Set Charter, Martin Designing for the circular economy 2019
Set Norman, Don The Design of Everyday Things Revised and Expanded Edition MIT Press 2013 10: 0262525674
Set Simmons, C., Maguire, D. E., Phelps, Neil Manual of Engineering Drawing to British and International Standards 3rd 2009
CREDIT VALUE 15 ECTS VALUE 7.5
PRE-REQUISITE MODULES None
CO-REQUISITE MODULES None
NQF LEVEL (FHEQ) 6 AVAILABLE AS DISTANCE LEARNING No
ORIGIN DATE Thursday 21st March 2024 LAST REVISION DATE Friday 18th October 2024
KEY WORDS SEARCH None Defined

Please note that all modules are subject to change, please get in touch if you have any questions about this module.