Programme Specification for the 2024/5 academic year

BSc (Hons) Marketing and Management with Industrial Experience

1. Programme Details

Programme name	BSc (Hons) Marketing and Management with Industrial Experience	Programme code	UFS4SBESBE26
Study mode(s)	Full Time	Academic year	2024/5
Campus(es)	Streatham (Exeter)	NQF Level of the Final Award	6 (Honours)

2. Description of the Programme

Successful marketing involves understanding what customers want or need, and then delivering an irresistible offer to satisfy them. Key to finding out what customers want or need is to understand how they behave, and this programme has a strong emphasis on understanding consumers. The marketing elements of this programme will introduce you to the basic principles that deliver good marketing practice. You will learn about consumers, how they behave, and how to ascertain their wants and needs. You will also learn the role of markets and marketing in today’s society.

To understand how marketing contributes to the financial health of an organisation, the programme provides an introduction to the principles of accounting. To analyse how whole markets behave, the programme also provides an introduction to economics. As a function within an organisation, marketing must be well managed, and the management component of the BSc Marketing and Management provides a study of organisations along with an appreciation of how management works, and how to build a successful business strategy.

3. Educational Aims of the Programme

The programme is intended to provide students the opportunity to:

Study organisations, their management with a specific emphasis on their marketing activities, and the changing environment in which they operate.
Prepare for and develop a career in business and marketing.
Enhance their lifelong learning skills and personal development to contribute to society in general.

4. Programme Structure

Your Marketing and Management with Industrial Experience programme is a four year programme of study at National Qualification Framework (NQF) level 6 (as confirmed against the FHEQ). This programme is divided into four ‘Stages’. Each Stage is normally equivalent to an academic year. The programme is also divided into units of study called ‘modules’ which are assigned a number of ‘credits’. The credit rating of a module is proportional to the total workload, with 1 credit being nominally equivalent to 10 hours of work.

Interim Awards

College to provide details for this specific programme

5. Programme Modules

The following tables describe the programme and constituent modules. Constituent modules may be updated, deleted or replaced as a consequence of the annual programme review of this programme.

The following tables describe the programme and constituent modules. Constituent modules may be updated, deleted or replaced as a consequence of the annual programme review of this programme. Details of the modules currently offered may be obtained from the College web site

http://business-school.exeter.ac.uk/programmes/undergraduate/economics/ba_be/

You may take Option Modules as long as any necessary prerequisites have been satisfied, where the timetable allows and if you have not already taken the module in question or an equivalent module. Descriptions of the individual modules are given in full on the College web site (http://business-school.exeter.ac.uk/programmes/undergraduate/modules/ ).

You may take Elective Modules up to 30 credits outside of the programme in all stages of the programme as long as any necessary prerequisites have been satisfied, where the timetable allows and if you have not already taken the module in question or an equivalent module.

At the point of application or shortly after enrolling students may select a four-year version of this programme. We offer “with Year Abroad”, or “with Industrial Experience” variants. In these cases Stage 3 becomes Stage 4, and Stage 3 is replaced with 120 credits of alternative work and assessment.

Students take modules BSD1002 in their first year and BSD2002 in their second year as preparation for their year in industry. Students will then be enrolled on the module BUS3002 during their placement year. To progress from Stage 1 on this programme, students must achieve a weighted average of 50% in their first year. This programme has compulsory preparation sessions in the first two years.

Stage 1

Stage 1 consists of 90 credits of compulsory modules and 30 credits of optional modules.

Compulsory Modules

Code	Module	Credits	Non-condonable?
BEM1023	Discovering Management	30	Yes
BEE1034	Economics for Management	15	No
BEM1024	Statistics for Business	15	Yes
BEM1019	Fundamentals of Marketing	15	Yes
BEM1015	Marketing and Society	15	Yes
BSD1002	Introduction to 'With Industrial Experience'	0	No

Stage 2

Stage 2 consists of 105 credits of compulsory modules and 15 credits of optional modules, of which 15 credits must be a BEM/BUS module.

Compulsory Modules

Code	Module	Credits	Non-condonable?
BEM2047	Organisational Behaviour	30	Yes
BEM2016	Consumer Behaviour	15	No
BEM2044	Consumer and Market Analysis	30	Yes
BEM2033	Brands and Branding	15	No
BEM2025	Marketing Communications: Strategies and Applications	15	No
BSD2002	Career Management Skills for 'with Industrial Experience' Students	0	No

Stage 3

Compulsory Modules

Code	Module	Credits	Non-condonable?
BUS3002	Business School Industrial Experience	120	Yes

Stage 4

Stage 4 consists of 60 credits of compulsory modules and 60 credits of optional modules, of which 30 credits must be BEM/BUS modules.

Compulsory Modules

Code	Module	Credits	Non-condonable?
BEM3069	Strategic Digital Marketing Practice	15	No
BEM3041	Marketing Management and Strategy	15	Yes
BEM3066	Marketing Issues and Trends	15	No

Optional Modules

75 credits of optional modules (of which 30 credits must be BEM/BUS modules)

6. Programme Outcomes Linked to Teaching, Learning and Assessment Methods

Intended Learning Outcomes
A: Specialised Subject Skills and Knowledge

Intended Learning Outcomes (ILOs) On successfully completing this programme you will be able to:	Intended Learning Outcomes (ILOs) will be...
...accommodated and facilitated by the following learning and teaching activities (in/out of class):	...and evidenced by the following assessment methods:
1. understand the issues relating to marketing management. 2. appreciate contrasting perspectives on markets, consumers and marketing in the management of change. 3. understand the nature and characteristics of consumers. 4. conduct quantitative and qualitative marketing research.	A variety of different teaching methods will be utilised including a mix of group projects and individual projects. Students will be taught via seminars, case studies, lectures, tutorials, podcasts as well as privately and group directed readings. ILO 1 is delivered through: BEM1015 Marketing & Society provides a more specific understanding of issues related to marketing management, taking a more sociological perspective. BEM1019 Fundamentals of Marketing provides a basic introduction to the problems issues related to marketing management. BEM2025 Marketing Communications: Strategies and Applications provides an in-depth understanding of marketing communications theory and concepts and related literature examining different elements of promotion mix BEM2033 Brands and Branding provides in-depth understanding of how to develop and manage successful brands. BEM2044 Consumer and Market Analysis: Highlights the use of marketing research to support marketing decision-making in organisations BEM3041 Marketing Management and Strategy provides a more advanced understanding of issues related to marketing management, with a practical application to real-time business problems BEM3066 Marketing Issues and Trends provides students with in-depth understanding of cutting-edge marketing issues and trends through lectures and seminars delivered by marketing faculty and practitioners BEM3069 Strategic Digital Marketing Practice which takes a strategic approach to choosing and using digital channels to achieve marketing objectives ILO 2 is delivered through: BEM1015 Marketing & Society examines dynamic trends in production and consumption and how these influence markets, consumers and society. BEM2016 Consumer Behaviour explores consumer and marketing perspectives, with an emphasis on understanding current changes in society. BEM2033 Brands and Branding provides in-depth understanding of how to develop successful brands to deliver and manage change for the organisation. BEM2044 Consumer and Market Analysis contrasts quantitative and qualitative methods for marketing research BEM3041 Marketing Management and Strategy considers a range of perspectives for understanding of the nature of strategic marketing management in contemporary and changing organisational environments through analysis, applied problem solving and decision-making BEM3066 Marketing Issues and Trends provides an advanced understanding of consumers and markets. BEM3069 Strategic Digital Marketing Practice which grows students’ knowledge of digital analytics, search marketing, social media to provide them with an understanding of digital marketing and how both marketing theory and modern practice can be applied to real-world challenges. ILO 3 is delivered through: BEM1015 Marketing & Society requires students to reflect on their own consumer behaviour and critically evaluate the efficacy of various marketing and marketing-related consumer behaviour theories. BEM1019 Fundamentals of Marketing provides an introductory understanding of the consumer. BEM2016 Consumer Behaviour explores the nature and characteristics of consumer and consumption. BEM2025 Marketing Communications: Strategies and Applications examines how product and brand management can enable organisations to deliver customer value BEM2033 Brands and Branding provides in-depth understanding of how to understand the consumer in order to develop successful brands. BEM2044 Consumer and Market Analysis explores the nature and characteristics of consumers through research which employs both quantitative and qualitative data collection methods. BEM3041 Marketing Management and Strategy focuses on consumers through its requirement for students to create a Product Development Strategy and a Marketing Plan BEM3066 Marketing Issues and Trends provides an advanced understanding of consumers and markets ILO 4 is delivered through: BEM2016 Consumer Behaviour highlights the importance of conducting consumer research. BEM2044 Consumer and Market Analysis provides the ability to conduct consumer and market research using a variety of qualitative and quantitative methods. BEM3041 Marketing Management and Strategy requires students to engage with research and forecasting in the context of product development strategies and marketing plans	Assessment Methods 1. MCQs, essays, individual reports, case studies and projects, literature reviews and research interviews and group presentations 2. MCQs, essays, reports, case studies and projects, exams, literature reviews and research interviews and group presentations 3. MCQs, essays, reports, case studies and projects, exams, literature reviews and research interviews and group presentations 4. MCQs, essays, reports, case studies and projects, exams, literature reviews and research interviews and group presentations ILO 1 is assessed through: BEM1015 Marketing and Society – MCQ (15%) and Essay (85%) BEM1019 Fundamentals of Marketing – MCQ (20%) and Report (80%) BEM2025 Marketing Communications: Strategies and Applications – 2 x Individual Reports (40% and 60%) BEM2033 Brands and Branding – Report: Brand audit and development strategy (100%) BEM2044 Consumer and Market Analysis - MCQ (Term 1, 8%), Individual Report (Term 1, 42%), Research interview report (Term 2, 20%) and Literature review essay (Term 2, 30%) BEM3041 Marketing Management and Strategy – Group presentation (30%) and Individual Report (70%) BEM3066 Marketing Issues and Trends – individual learning log essay (20%) and Literature review essay (80%) BEM3069 Strategic Digital Marketing Practice – Digital Audit Report (40%) and Digital Marketing Plan Report (60%) ILO 2 is assessed through: BEM1015 Marketing and Society – MCQ (15%) and Essay (85%) BEM2016 Consumer Behaviour – MCQ (30%) and Essay-based exam (70%) BEM2033 Brands and Branding (Report: Brand audit and development strategy 100%) BEM2044 Consumer and Market Analysis - MCQ (Term 1, 8%), Individual Report (Term 1, 42%), Research interview report (Term 2, 20%) and Literature review essay (Term 2, 30%)BEM3041 Marketing Management and Strategy – Group presentation (30%) and Individual Report (70%) BEM3066 Marketing Issues and Trends – individual learning log essay (20%) and Literature review essay (80%) BEM3069 Strategic Digital Marketing Practice – Digital Audit Report (40%) and Digital Marketing Plan Report (60%) ILO 3 is assessed through: BEM1015 Marketing and Society – MCQ (15%) and Essay (85%) BEM1019 Fundamentals of Marketing – MCQ (20%) and Report (80%) BEM2016 Consumer Behaviour – MCQ (30%) and Essay-based exam (70%) BEM2033 Brands and Branding (Report: Brand audit and development strategy 100%) BEM2044 Consumer and Market Analysis - MCQ (Term 1, 8%), Individual Report (Term 1, 42%), Research interview report (Term 2, 20%) and Literature review essay (Term 2, 30%)BEM3041 Marketing Management and Strategy – Group presentation (30%) and Individual Report (70%) BEM3066 Marketing Issues and Trends – individual learning log essay (20%) and Literature review essay (80%) ILO 4 is assessed through: BEM2016 Consumer Behaviour – MCQ (30%) and Essay-based exam (70%) BEM2044 Consumer and Market Analysis - MCQ (Term 1, 8%), Individual Report (Term 1, 42%), Research interview report (Term 2, 20%) and Literature review essay (Term 2, 30%) BEM3041 Marketing Management and Strategy – Group presentation (30%) and Individual Report (70%)

Intended Learning Outcomes (ILOs)
On successfully completing this programme you will be able to:

Intended Learning Outcomes (ILOs) will be...

...accommodated and facilitated by the following learning and teaching activities (in/out of class):

...and evidenced by the following assessment methods:

1. understand the issues relating to marketing management.
2. appreciate contrasting perspectives on markets, consumers and marketing in the management of change.
3. understand the nature and characteristics of consumers.
4. conduct quantitative and qualitative marketing research.

A variety of different teaching methods will be utilised including a mix of group projects and individual projects.
Students will be taught via seminars, case studies, lectures, tutorials, podcasts as well as privately and group directed readings.

ILO 1 is delivered through:
BEM1015 Marketing & Society provides a more specific understanding of issues related to marketing management, taking a more sociological perspective.
BEM1019 Fundamentals of Marketing provides a basic introduction to the problems issues related to marketing management.
BEM2025 Marketing Communications: Strategies and Applications provides an in-depth understanding of marketing communications theory and concepts and related literature examining different elements of promotion mix
BEM2033 Brands and Branding provides in-depth understanding of how to develop and manage successful brands.
BEM2044 Consumer and Market Analysis: Highlights the use of marketing research to support marketing decision-making in organisations
BEM3041 Marketing Management and Strategy provides a more advanced understanding of issues related to marketing management, with a practical application to real-time business problems
BEM3066 Marketing Issues and Trends provides students with in-depth understanding of cutting-edge marketing issues and trends through lectures and seminars delivered by marketing faculty and practitioners
BEM3069 Strategic Digital Marketing Practice which takes a strategic approach to choosing and using digital channels to achieve marketing objectives

ILO 2 is delivered through:
BEM1015 Marketing & Society examines dynamic trends in production and consumption and how these influence markets, consumers and society.
BEM2016 Consumer Behaviour explores consumer and marketing perspectives, with an emphasis on understanding current changes in society.
BEM2033 Brands and Branding provides in-depth understanding of how to develop successful brands to deliver and manage change for the organisation.
BEM2044 Consumer and Market Analysis contrasts quantitative and qualitative methods for marketing research
BEM3041 Marketing Management and Strategy considers a range of perspectives for understanding of the nature of strategic marketing management in contemporary and changing organisational environments through analysis, applied problem solving and decision-making
BEM3066 Marketing Issues and Trends provides an advanced understanding of consumers and markets.
BEM3069 Strategic Digital Marketing Practice which grows students’ knowledge of digital analytics, search marketing, social media to provide them with an understanding of digital marketing and how both marketing theory and modern practice can be applied to real-world challenges.

ILO 3 is delivered through:
BEM1015 Marketing & Society requires students to reflect on their own consumer behaviour and critically evaluate the efficacy of various marketing and marketing-related consumer behaviour theories.
BEM1019 Fundamentals of Marketing provides an introductory understanding of the consumer.
BEM2016 Consumer Behaviour explores the nature and characteristics of consumer and consumption.
BEM2025 Marketing Communications: Strategies and Applications examines how product and brand management can enable organisations to deliver customer value
BEM2033 Brands and Branding provides in-depth understanding of how to understand the consumer in order to develop successful brands.
BEM2044 Consumer and Market Analysis explores the nature and characteristics of consumers through research which employs both quantitative and qualitative data collection methods.
BEM3041 Marketing Management and Strategy focuses on consumers through its requirement for students to create a Product Development Strategy and a Marketing Plan
BEM3066 Marketing Issues and Trends provides an advanced understanding of consumers and markets

ILO 4 is delivered through:
BEM2016 Consumer Behaviour highlights the importance of conducting consumer research.
BEM2044 Consumer and Market Analysis provides the ability to conduct consumer and market research using a variety of qualitative and quantitative methods.
BEM3041 Marketing Management and Strategy requires students to engage with research and forecasting in the context of product development strategies and marketing plans

Assessment Methods
1. MCQs, essays, individual reports, case studies and projects, literature reviews and research interviews and group presentations
2. MCQs, essays, reports, case studies and projects, exams, literature reviews and research interviews and group presentations
3. MCQs, essays, reports, case studies and projects, exams, literature reviews and research interviews and group presentations
4. MCQs, essays, reports, case studies and projects, exams, literature reviews and research interviews and group presentations

ILO 1 is assessed through:
BEM1015 Marketing and Society – MCQ (15%) and Essay (85%)
BEM1019 Fundamentals of Marketing – MCQ (20%) and Report (80%)
BEM2025 Marketing Communications: Strategies and Applications – 2 x Individual Reports (40% and 60%)
BEM2033 Brands and Branding – Report: Brand audit and development strategy (100%)
BEM2044 Consumer and Market Analysis - MCQ (Term 1, 8%), Individual Report (Term 1, 42%), Research interview report (Term 2, 20%) and Literature review essay (Term 2, 30%)
BEM3041 Marketing Management and Strategy – Group presentation (30%) and Individual Report (70%)
BEM3066 Marketing Issues and Trends – individual learning log essay (20%) and Literature review essay (80%)
BEM3069 Strategic Digital Marketing Practice – Digital Audit Report (40%) and Digital Marketing Plan Report (60%)

ILO 2 is assessed through:
BEM1015 Marketing and Society – MCQ (15%) and Essay (85%)
BEM2016 Consumer Behaviour – MCQ (30%) and Essay-based exam (70%)
BEM2033 Brands and Branding (Report: Brand audit and development strategy 100%)
BEM2044 Consumer and Market Analysis - MCQ (Term 1, 8%), Individual Report (Term 1, 42%), Research interview report (Term 2, 20%) and Literature review essay (Term 2, 30%)BEM3041 Marketing Management and Strategy – Group presentation (30%) and Individual Report (70%)
BEM3066 Marketing Issues and Trends – individual learning log essay (20%) and Literature review essay (80%)
BEM3069 Strategic Digital Marketing Practice – Digital Audit Report (40%) and Digital Marketing Plan Report (60%)

ILO 3 is assessed through:
BEM1015 Marketing and Society – MCQ (15%) and Essay (85%)
BEM1019 Fundamentals of Marketing – MCQ (20%) and Report (80%)
BEM2016 Consumer Behaviour – MCQ (30%) and Essay-based exam (70%) BEM2033 Brands and Branding (Report: Brand audit and development strategy 100%)
BEM2044 Consumer and Market Analysis - MCQ (Term 1, 8%), Individual Report (Term 1, 42%), Research interview report (Term 2, 20%) and Literature review essay (Term 2, 30%)BEM3041 Marketing Management and Strategy – Group presentation (30%) and Individual Report (70%)
BEM3066 Marketing Issues and Trends – individual learning log essay (20%) and Literature review essay (80%)

ILO 4 is assessed through:
BEM2016 Consumer Behaviour – MCQ (30%) and Essay-based exam (70%)
BEM2044 Consumer and Market Analysis - MCQ (Term 1, 8%), Individual Report (Term 1, 42%), Research interview report (Term 2, 20%) and Literature review essay (Term 2, 30%)
BEM3041 Marketing Management and Strategy – Group presentation (30%) and Individual Report (70%)

Intended Learning Outcomes
B: Academic Discipline Core Skills and Knowledge

Intended Learning Outcomes (ILOs) On successfully completing this programme you will be able to:	Intended Learning Outcomes (ILOs) will be...
...accommodated and facilitated by the following learning and teaching activities (in/out of class):	...and evidenced by the following assessment methods:
5. Critical thinking, analysis, and synthesis. 6. Effective problem-solving and decision-making, using appropriate quantitative and qualitative skills. 7. Effective communication, verbally and in writing, using a variety of media widely used in business. 8. Effective use of ICT, especially for business applications.	Critical inquiry will form the basis of a number of modules, including Consumer Behaviour and Consumer and Marketing Analysis. Each subject will contain a list of readings which students are required to read during coursework which will help students develop their independent learning skills. Writing skills will be encouraged and developed throughout all subjects. ILO 5 is delivered through: BEM1015 Marketing & Society requires students to critically evaluate their own consumption behaviour in relation to societal trends in consumption and production and examines the positive and negative roles of marketing in society. BEM1019 Fundamentals of Marketing teaches students about the basic concepts, practices and analytical methods of marketing. BEM1024 Statistics for Business requires students to critically apply statistical findings to consider their practical (marketing and management) implications BEM2016 Consumer Behaviour takes a critical perspective on consumption and consumer culture, synthesizing disciplinary perspectives spanning the social sciences. BEM2025 Marketing Communications: Strategies and Applications demonstrate a critical appreciation of marketing communications strategies and applications. BEM2033 Brands and Branding explores the way organisations can design and develop successful brands which deliver value to the organisation, the consumer and the society. BEM2044 Consumer and Market Analysis teaches students to understand the linkages between theory, survey design, statistical analysis and marketing recommendations BEM2047 Organisational Behaviour builds student’s knowledge of organisations, and their ability to analyse organisational life. BEM3041 Marketing Management and Strategy requires students to critically analyse and evaluate strategic marketing management models and plans, demonstrate a critical understanding of the nature of strategic marketing management in contemporary and changing organisational environments through analysis, applied problem solving, and decision-making and understand and critically and synthesise the professional and academic journal literature BEM3066 Marketing Issues and Trends undertakes a challenging foray into contemporary society and explore cutting edge issues important to any marketing practitioner-to-be. BEM3069 Strategic Digital Marketing Practice in which ILO #4 is “Critically reflect on digital marketing practices and performance” ILO 6 is delivered through: BEM1024 Statistics for Business provides students with an understanding of the role of quantitative methods in the business and management environment BEE1034 Economics for Management considers how economic can be used to understand and solve particular business problems. BEM2025 Marketing Communications: Strategies and Applications requires students to demonstrate strong skills of intellectual inquiry and research for resolving communication problems BEM2044 Consumer and Market Analysis teaches students quantitative and qualitative marketing research methods to allow effective problem solving and decision making. BEM3041 Marketing Management and Strategy provides the opportunity to extend theory into practice in a realistic situation which enhances students’ practical marketing and problem solving skills. BEM3069 Strategic Digital Marketing Practice within which students will be given the opportunity to work with a live case study to develop their marketing plans and identify practical solutions that can add value to an organisation. ILO 7 is delivered through: BEM1015 Marketing & Society encourages students to use a variety of media to articulate marketing phenomena and the influence of marketing on society. BEM1019 Fundamentals of Marketing equips students with basic skills in communicating marketing issues and decisions to company executives. BEM1023 Discovering Management provides presentation skills necessary for communicating management decisions within an organisational context. BEM2025 Marketing Communications: Strategies and Applications requires students to present and communicate creative ideas in an authoritative and professional manner BEM2044 Consumer and Market Analysis requires students to evidence communication skills in the presentation of quantitative and qualitative consumer and market data in an appropriate written format. BEM3041 Marketing Management and Strategy requires students to produce a product development strategy and marketing plan BEM3066 Marketing Issues and Trends seeks to develop students’ written skills BEM3069 Strategic Digital Marketing Practice within which students will communicate detailed, evidence-led and compelling recommendations via their digital audits and marketing plans ILO 8 is delivered through: BEM1024 Statistics for Business requires students to understand the use of statistical analysis software to inform marketing and management decision-making in organisations BEM2044 Consumer and Market Analysis requires the effective use and understanding of technology (Qualtrics, Prolific and SPSS) to conduct consumer and market research. BEM3041 Marketing Management and Strategy uses technological tools to strategically source, process, and communicate information and share the content with others BEM3069 Strategic Digital Marketing Practice considers business-related ICT for students to communicate detailed, evidence-led and compelling recommendations via their digital audits and marketing plans	Assessment Methods 5. Essays, reports, exams, MCQs and group presentations 6. MCQs, reports, exams, essays and group presentations 7. Essays, reports, MCQs and group presentations 8. MCQs, reports, essays and group presentations ILO 5 is assessed through: BEM1015 Marketing and Society – MCQ (15%) and Essay (85%) BEM1019 Fundamentals of Marketing – MCQ (20%) and Report (80%) BEM1024 Statistics for Business – MCQ (15%) and Individual Report (85%) BEM2016 Consumer Behaviour – MCQ (30%) and essay-based exam (70%) BEM2025 Marketing Communications: Strategies and Applications – 2 x Individual Reports (40% and 60%) BEM2033 Brands and Branding – Report: Brand audit and development strategy (100%) BEM2044 Consumer and Market Analysis - MCQ (Term 1, 8%), Individual Report (Term 1, 42%), Research interview report (Term 2, 20%) and Literature review essay (Term 2, 30%) BEM2047 Organisational Behaviour – Individual Report (50%) and Examination (50%) BEM3041 Marketing Management and Strategy – Group presentation (30%) and Individual Report (70%) BEM3066 Marketing Issues and Trends – Individual learning log essay (20%) and Literature review essay (80%) BEM3069 Strategic Digital Marketing Practice – Digital Audit Report (40%) and Digital Marketing Plan Report (60%) ILO 6 is assessed through: BEM1024 Statistics for Business – MCQ (15%) and Individual Report (85%) BEE1034 Economics for Management – Exam (100%) BEM2044 Consumer and Market Analysis - MCQ (Term 1, 8%), Individual Report (Term 1, 42%), Research interview report (Term 2, 20%) and Literature review essay (Term 2, 30%) BEM3041 Marketing Management and Strategy – Group presentation (30%) and Individual Report (70%) BEM3069 Strategic Digital Marketing Practice – Digital Audit Report (40%) and Digital Marketing Plan Report (60%) ILO 7 is assessed through: BEM1019 Fundamentals of Marketing – MCQ (20%) and Report (80%) BEM1023 Discovering Management - Group case study report (30%) and Individual reflective portfolio (70%) BEM2025 Marketing Communications: Strategies and Applications – 2 x Individual Reports (40% and 60%) BEM2044 Consumer and Market Analysis - MCQ (Term 1, 8%), Individual Report (Term 1, 42%), Research interview report (Term 2, 20%) and Literature review essay (Term 2, 30%) BEM3066 Marketing Issues and Trends – Individual learning log essay (20%) and Literature review essay (80%) ILO 8 is assessed through: BEM1024 Statistics for Business – MCQ (15%) and Individual Report (85%) BEM2044 Consumer and Market Analysis - MCQ (Term 1, 8%), Individual Report (Term 1, 42%), Research interview report (Term 2, 20%) and Literature review essay (Term 2, 30%) BEM3041 Marketing Management and Strategy – Group presentation (30%) and Individual Report (70%) BEM3069 Strategic Digital Marketing Practice – Digital Audit Report (40%) and Digital Marketing Plan Report (60%)

Intended Learning Outcomes (ILOs)
On successfully completing this programme you will be able to:

Intended Learning Outcomes (ILOs) will be...

...accommodated and facilitated by the following learning and teaching activities (in/out of class):

...and evidenced by the following assessment methods:

5. Critical thinking, analysis, and synthesis.
6. Effective problem-solving and decision-making, using appropriate quantitative and qualitative skills.
7. Effective communication, verbally and in writing, using a variety of media widely used in business.
8. Effective use of ICT, especially for business applications.

Critical inquiry will form the basis of a number of modules, including Consumer Behaviour and Consumer and Marketing Analysis. Each subject will contain a list of readings which students are required to read during coursework which will help students develop their independent learning skills. Writing skills will be encouraged and developed throughout all subjects.

ILO 5 is delivered through:

BEM1015 Marketing & Society requires students to critically evaluate their own consumption behaviour in relation to societal trends in consumption and production and examines the positive and negative roles of marketing in society.

BEM1019 Fundamentals of Marketing teaches students about the basic concepts, practices and analytical methods of marketing.

BEM1024 Statistics for Business requires students to critically apply statistical findings to consider their practical (marketing and management) implications

BEM2016 Consumer Behaviour takes a critical perspective

on consumption and consumer culture, synthesizing

disciplinary perspectives spanning the social sciences.

BEM2025 Marketing Communications: Strategies and

Applications demonstrate a critical appreciation of

marketing communications strategies and applications.

BEM2033 Brands and Branding explores the way

organisations can design and develop successful brands

which deliver value to the organisation, the consumer and

the society.

BEM2044 Consumer and Market Analysis teaches students to understand the linkages between theory, survey design, statistical analysis and marketing recommendations

BEM2047 Organisational Behaviour builds student’s

knowledge of organisations, and their ability to analyse

organisational life.

BEM3041 Marketing Management and Strategy requires students to critically analyse and evaluate strategic marketing management models and plans, demonstrate a critical understanding of the nature of strategic marketing management in contemporary and changing organisational environments through analysis, applied problem solving, and decision-making and understand and critically and synthesise the professional and academic journal literature

BEM3066 Marketing Issues and Trends undertakes a

challenging foray into contemporary society and explore

cutting edge issues important to any marketing practitioner-to-be.

BEM3069 Strategic Digital Marketing Practice in which ILO #4 is “Critically reflect on digital marketing practices and performance”

ILO 6 is delivered through:

BEM1024 Statistics for Business provides students with an understanding of the role of quantitative methods in the business and management environment

BEE1034 Economics for Management considers how economic can be used to understand and solve particular business problems.

BEM2025 Marketing Communications: Strategies and Applications requires students to demonstrate strong skills of intellectual inquiry and research for resolving communication problems

BEM2044 Consumer and Market Analysis teaches students quantitative and qualitative marketing research methods to allow effective problem solving and decision making.

BEM3041 Marketing Management and Strategy provides the opportunity to extend theory into practice in a realistic situation which enhances students’ practical marketing and problem solving skills.

BEM3069 Strategic Digital Marketing Practice within which students will be given the opportunity to work with a live case study to develop their marketing plans and identify practical solutions that can add value to an organisation.

ILO 7 is delivered through:

BEM1015 Marketing & Society encourages students to use a variety of media to articulate marketing phenomena and the influence of marketing on society.

BEM1019 Fundamentals of Marketing equips students with basic skills in communicating marketing issues and decisions to company executives.

BEM1023 Discovering Management provides presentation skills necessary for communicating management decisions within an organisational context.

BEM2025 Marketing Communications: Strategies and Applications requires students to present and communicate creative ideas in an authoritative and professional manner

BEM2044 Consumer and Market Analysis requires students to evidence communication skills in the presentation of quantitative and qualitative consumer and market data in an appropriate written format.

BEM3041 Marketing Management and Strategy requires students to produce a product development strategy and marketing plan

BEM3066 Marketing Issues and Trends seeks to develop students’ written skills

BEM3069 Strategic Digital Marketing Practice within which students will communicate detailed, evidence-led and compelling recommendations via their digital audits and marketing plans

ILO 8 is delivered through:

BEM1024 Statistics for Business requires students to understand the use of statistical analysis software to inform marketing and management decision-making in organisations

BEM2044 Consumer and Market Analysis requires the effective use and understanding of technology (Qualtrics, Prolific and SPSS) to conduct consumer and market research.

BEM3041 Marketing Management and Strategy uses technological tools to strategically source, process, and communicate information and share the content with others

BEM3069 Strategic Digital Marketing Practice considers business-related ICT for students to communicate detailed, evidence-led and compelling recommendations via their digital audits and marketing plans

Assessment Methods
5. Essays, reports, exams, MCQs and group presentations
6. MCQs, reports, exams, essays and group presentations
7. Essays, reports, MCQs and group presentations
8. MCQs, reports, essays and group presentations

ILO 5 is assessed through:
BEM1015 Marketing and Society – MCQ (15%) and Essay (85%)
BEM1019 Fundamentals of Marketing – MCQ (20%) and Report (80%)
BEM1024 Statistics for Business – MCQ (15%) and Individual Report (85%)
BEM2016 Consumer Behaviour – MCQ (30%) and essay-based exam (70%)
BEM2025 Marketing Communications: Strategies and Applications – 2 x Individual Reports (40% and 60%)
BEM2033 Brands and Branding – Report: Brand audit and development strategy (100%)
BEM2044 Consumer and Market Analysis - MCQ (Term 1, 8%), Individual Report (Term 1, 42%), Research interview report (Term 2, 20%) and Literature review essay (Term 2, 30%)
BEM2047 Organisational Behaviour – Individual Report (50%) and Examination (50%)
BEM3041 Marketing Management and Strategy – Group presentation (30%) and Individual Report (70%)
BEM3066 Marketing Issues and Trends – Individual learning log essay (20%) and Literature review essay (80%)
BEM3069 Strategic Digital Marketing Practice – Digital Audit Report (40%) and Digital Marketing Plan Report (60%)

ILO 6 is assessed through:
BEM1024 Statistics for Business – MCQ (15%) and Individual Report (85%)
BEE1034 Economics for Management – Exam (100%)
BEM2044 Consumer and Market Analysis - MCQ (Term 1, 8%), Individual Report (Term 1, 42%), Research interview report (Term 2, 20%) and Literature review essay (Term 2, 30%)
BEM3041 Marketing Management and Strategy – Group presentation (30%) and Individual Report (70%)
BEM3069 Strategic Digital Marketing Practice – Digital Audit Report (40%) and Digital Marketing Plan Report (60%)

ILO 7 is assessed through:
BEM1019 Fundamentals of Marketing – MCQ (20%) and Report (80%)
BEM1023 Discovering Management - Group case study report (30%) and Individual reflective portfolio (70%)
BEM2025 Marketing Communications: Strategies and Applications – 2 x Individual Reports (40% and 60%)
BEM2044 Consumer and Market Analysis - MCQ (Term 1, 8%), Individual Report (Term 1, 42%), Research interview report (Term 2, 20%) and Literature review essay (Term 2, 30%)
BEM3066 Marketing Issues and Trends – Individual learning log essay (20%) and Literature review essay (80%)

ILO 8 is assessed through:
BEM1024 Statistics for Business – MCQ (15%) and Individual Report (85%)
BEM2044 Consumer and Market Analysis - MCQ (Term 1, 8%), Individual Report (Term 1, 42%), Research interview report (Term 2, 20%) and Literature review essay (Term 2, 30%)
BEM3041 Marketing Management and Strategy – Group presentation (30%) and Individual Report (70%)
BEM3069 Strategic Digital Marketing Practice – Digital Audit Report (40%) and Digital Marketing Plan Report (60%)

Intended Learning Outcomes
C: Personal/Transferable/Employment Skills and Knowledge

Intended Learning Outcomes (ILOs) On successfully completing this programme you will be able to:	Intended Learning Outcomes (ILOs) will be...
...accommodated and facilitated by the following learning and teaching activities (in/out of class):	...and evidenced by the following assessment methods:
9. A global outlook: Our graduates are engaged and prepared for the demands of global business and society. 10. A critical thinker: Our graduates have a commercial awareness that enables them to critically analyse, conceptualise and evaluate the challenges facing business. 11. A collaborative mind-set: Our graduates are enterprising and motivated individuals who are able to actively collaborate and effectively communicate within a range of diverse settings. 12. An ethical ethos: Our graduates understand the social, financial and environmental factors that can impact on corporate sustainability and are able to make decisions openly and responsibly. 13. Technological and digital literacy: Our graduates are able to use technologies to source, process and communicate information.	BEM1024 ~ Effective writing - academic & business ~ Adapting communication styles ~ Active listening ~ Verbal communication ~ Active listening BEE1034 ~ Effective writing - academic & business ~ Verbal communication ~ Active listening BEM2016 ~ Effective writing - academic & business ~ Providing constructive feedback ~ Adapting communication styles ~ Verbal communication ~ Active listening BEM2025 ~ Effective writing - academic & business ~ Adapting communication styles ~ Verbal communication ~ Active listening BEM2033 ~ Effective writing - academic & business ~ Active listening BEM2044 ~ Effective writing - academic & business ~ Adapting communication styles ~ Verbal communication ~ Active listening BEM2047 ~ Effective writing - academic & business ~ Providing constructive feedback ~ Verbal communication BEM3041 ~ Effective writing - academic & business ~ Providing constructive feedback ~ Adapting communication styles ~ Verbal communication ~ Active listening BEM3066 ~ Effective writing - academic & business ~ Adapting communication styles ~ Active listening BEM3069 ~ Effective writing - academic & business ~ Providing constructive feedback ~ Adapting communication styles ~ Verbal communication ~ Active listening Learning &Teaching activities (in/out of class) ILO 9 is delivered through: BEM1015 ~ Effective writing - academic & business ~ Adapting communication styles ~ Verbal communication ~ Active listening BEM1019 ~ Effective writing - academic & business ~ Providing constructive feedback ~ Adapting communication styles BEM1023 ~ Effective writing - academic & business ~ Adapting communication styles ~ Active listening ILO 10 is delivered through: BEM1015 ~ Creative thinking ~ Problem solving ~ Project management ~ Drawing independent conclusions ~ Identifying innovative opportunities BEM1019 ~ Creative thinking ~ Problem solving ~ Project management ~ Drawing independent conclusions ~ Identifying innovative opportunities BEM1023 ~ Creative thinking ~ Problem solving ~ Drawing independent conclusions ~ Identifying innovative opportunities BEM1024 ~ Creative thinking ~ Problem solving ~ Project management ~ Drawing independent conclusions ~ Identifying innovative opportunities BEE1034 ~ Creative thinking ~ Problem solving ~ Drawing independent conclusions ~ Identifying innovative opportunities BEM2016 ~ Creative thinking ~ Problem solving ~ Drawing independent conclusions ~ Identifying innovative opportunities BEM2025 ~ Creative thinking ~ Problem solving ~ Project management ~ Drawing independent conclusions ~ Identifying innovative opportunities BEM2044 ~ Creative thinking ~ Problem solving ~ Project management ~ Drawing independent conclusions ~ Identifying innovative opportunities BEM2047 ~ Creative thinking ~ Drawing independent conclusions BEM3041 ~ Creative thinking ~ Problem solving ~ Project management ~ Drawing independent conclusions ~ Identifying innovative opportunities BEM3066 ~ Drawing independent conclusions BEM3069 ~ Creative thinking ~ Problem solving ~ Project management ~ Drawing independent conclusions ~ Identifying innovative opportunities ILO 11 is delivered through: BEM1015 ~Actively engaging in groups ~ Identifying relevant stakeholders BEM1023 ~Actively engaging in groups ~ Building authentic relationships ~ Positively influencing group direction BEM1024 ~ Identifying relevant stakeholders BEE1034 ~ Positively influencing group direction BEM2016 ~Actively engaging in groups ~ Positively influencing group direction ~ Identifying relevant stakeholders BEM2044 ~ Identifying relevant stakeholders BEM2047 ~ Actively engaging in groups ~ Building authentic relationships BEM3041 ~Actively engaging in groups ~ Building authentic relationships ~ Positively influencing group direction ~ Identifying relevant stakeholders ILO 12 is delivered through: BEM1015 ~ Using technology to find, interpret, evaluate, manage and share information ~ Working fluently and securely across a range of tools, platforms and applications ~ Adopting and developing new practices with digital technologies BEM1019 ~ Using technology to find, interpret, evaluate, manage and share information ~ using digital technologies to develop on-line presence and collaboration ~ working fluently and securely across a range of tools, platforms and applications. ~ adopting and developing new practices and digital technologies. BEM1023 ~ Using technology to find, interpret, evaluate, manage and share information ~ Working fluently and securely across a range of tools, platforms and applications ~ Adopting and developing new practices with digital technologies BEM1024 ~ Using technology to find, interpret, evaluate, manage and share information ~ Working fluently and securely across a range of tools, platforms and applications ~ Adopting and developing new practices with digital technologies BEE1034 ~ Using technology to find, interpret, evaluate, manage and share information ~ Working fluently and securely across a range of tools, platforms and applications BEM2016 ~ Using technology to find, interpret, evaluate, manage and share information ~ Using digital technologies to develop on-line presence and collaboration ~ Working fluently and securely across a range of tools, platforms and applications BEM2025 ~ Using technology to find, interpret, evaluate, manage and share information ~ Working fluently and securely across a range of tools, platforms and applications ~ Adopting and developing new practices with digital technologies BEM2044 ~ Using technology to find, interpret, evaluate, manage and share information ~ Working fluently and securely across a range of tools, platforms and applications ~ Adopting and developing new practices with digital technologies BEM2047 ~ Using technology to find, interpret, evaluate, manage and share information ~ Working fluently and securely across a range of tools, platforms and applications BEM3041 ~ Using technology to find, interpret, evaluate, manage and share information ~ Working fluently and securely across a range of tools, platforms and applications ~ Adopting and developing new practices with digital technologies BEM3066 ~ Using digital technologies to develop on-line presence and collaboration BEM3069 ~ Using technology to find, interpret, evaluate, manage and share information ~ Working fluently and securely across a range of tools, platforms and applications ~ Adopting and developing new practices with digital technologies ILO 13 is delivered through: BEM1023 ~ Working independently ~ Managing time and tasks ~ Self-awareness ~ Seeking and using feedback BEM1015 ~ Reflecting on experiences ~ Learning from failure ~ Working independently ~ Managing time and tasks ~ Self-awareness ~ Seeking and using feedback ~ Drive towards personal goals BEM1019 ~ Adapting to change ~ Reflecting on experiences ~ Learning from failure ~ Working independently ~ Managing time and tasks ~ Self-awareness ~ Seeking and using feedback ~ Drive towards personal goals BEM1024 ~ Adapting to change ~ Learning from failure ~ Working independently ~ Managing time and tasks ~ Self-awareness ~ Seeking and using feedback BEE1034 ~ Reflecting on experiences ~ Learning from failure ~ Working independently ~ Managing time and tasks ~ Self-awareness ~ Drive towards personal goals BEM2016 ~ Adapting to change ~ Reflecting on experiences ~ Learning from failure ~ Working independently ~ Managing time and tasks ~ Self-awareness ~ Seeking and using feedback ~ Drive towards personal goals BEM2025 ~ Adapting to change ~ Reflecting on experiences ~ Learning from failure ~ Working independently ~ Managing time and tasks ~ Self-awareness ~ Seeking and using feedback ~ Drive towards personal goals BEM2033 ~ Working independently ~ Managing time and tasks ~ Self-awareness ~ Seeking and using feedback BEM2044 ~ Adapting to change ~ Reflecting on experiences ~ Learning from failure ~ Working independently ~ Managing time and tasks ~ Self-awareness ~ Seeking and using feedback ~ Drive towards personal goals BEM2047 ~ Adapting to change ~ Reflecting on experiences ~ Working independently ~ Managing time and tasks ~ Self-awareness ~ Seeking and using feedback ~ Drive towards personal goals BEM3041 ~ Adapting to change ~ Reflecting on experiences ~ Learning from failure ~ Working independently ~ Managing time and tasks ~ Self-awareness ~ Seeking and using feedback ~ Drive towards personal goals BEM3066 ~ Reflecting on experiences ~ Working independently ~ Managing time and tasks ~ Seeking and using feedback BEM3069 ~ Adapting to change ~ Reflecting on experiences ~ Learning from failure ~ Working independently ~ Managing time and tasks ~ Self-awareness ~ Seeking and using feedback ~ Drive towards personal goals ILO 14 is delivered through: BEM1023 ~ Explore & learn with curiosity ~ Research & referencing ~ Analysis of information ~ Drawing independent conclusions ~ Linking ideas from different sources BEM1015 ~ Explore & learn with curiosity ~ Research & referencing ~ Analysis of information ~ Framing "powerful" questions ~ Drawing independent conclusions ~ Linking ideas from different sources BEM1019 ~ Explore & learn with curiosity ~ Research & referencing ~ Analysis of information ~ Framing "powerful" questions ~ Drawing independent conclusions ~ Linking ideas from different sources BEM1024 ~ Explore & learn with curiosity ~ Research & referencing ~ Analysis of information ~ Framing "powerful" questions ~ Drawing independent conclusions ~ Linking ideas from different sources BEE1034 ~ Explore & learn with curiosity ~ Analysis of information ~ Drawing independent conclusions ~ Linking ideas from different sources BEM2016 ~ Explore & learn with curiosity ~ Research & referencing ~ Analysis of information ~ Framing "powerful" questions ~ Drawing independent conclusions ~ Linking ideas from different sources BEM2025 ~ Explore & learn with curiosity ~ Research & referencing ~ Analysis of information ~ Framing "powerful" questions ~ Drawing independent conclusions ~ Linking ideas from different sources BEM2044 ~ Explore & learn with curiosity ~ Research & referencing ~ Analysis of information ~ Framing "powerful" questions ~ Drawing independent conclusions ~ Linking ideas from different sources BEM2047 ~ Explore & learn with curiosity ~ Research & referencing ~ Analysis of information ~ Framing "powerful" questions ~ Drawing independent conclusions ~ Linking ideas from different sources BEM3041 ~ Explore & learn with curiosity ~ Research & referencing ~ Analysis of information ~ Framing "powerful" questions ~ Drawing independent conclusions ~ Linking ideas from different sources BEM3066 ~ Explore & learn with curiosity ~ Research & referencing ~ Analysis of information ~ Framing "powerful" questions ~ Drawing independent conclusions ~ Linking ideas from different sources BEM3069 ~ Explore & learn with curiosity ~ Research & referencing ~ Analysis of information ~ Framing "powerful" questions ~ Drawing independent conclusions ~ Linking ideas from different sources ILO 15 is delivered through: BEM1023 ~ Inclusive Collaboration ~ Cultural engagement with diverse people & perspectives BEM1015 ~ Cultural engagement with diverse people & perspectives ~ Context awareness and taking responsibility for economic, social and environmental impacts of commercial and sustainable decision-making BEM1019 ~ Inclusive Collaboration ~ Cultural engagement with diverse people & perspectives ~ Context awareness and taking responsibility for economic, social and environmental impacts of commercial and sustainable decision-making BEM1024 ~ Inclusive Collaboration ~ Cultural engagement with diverse people & perspectives ~ Context awareness and taking responsibility for economic, social and environmental impacts of commercial and sustainable decision-making BEE1034 ~ Inclusive Collaboration BEM2016 ~ Inclusive Collaboration ~ Cultural engagement with diverse people & perspectives BEM2044 ~ Cultural engagement with diverse people & perspectives ~ Context awareness and taking responsibility for economic, social and environmental impacts of commercial and sustainable decision-making BEM2047 ~Inclusive Collaboration ~ Cultural engagement with diverse people & perspectives ~ Context awareness and taking responsibility for economic, social and environmental impacts of commercial and sustainable decision-making BEM3041 ~ Inclusive Collaboration ~ Cultural engagement with diverse people & perspectives ~ Context awareness and taking responsibility for economic, social and environmental impacts of commercial and sustainable decision-making	ILO 9 is assessed through: BEM1015 Marketing and Society – MCQ (15%) and Essay (85%) BEM1019 Fundamentals of Marketing – MCQ (20%) and Report (80%) BEM1023 Discovering Management - Group case study report (30%) and Individual reflective portfolio (70%) BEM1024 Statistics for Business – MCQ (15%) and Individual Report (85%) BEM2025 Marketing Communications: Strategies and Applications – 2 x Individual Reports (40% and 60%) BEM2033 Brands and Branding – Report: Brand audit and development strategy (100%) BEM2044 Consumer and Market Analysis - MCQ (Term 1, 8%), Individual Report (Term 1, 42%), Research interview report (Term 2, 20%) and Literature review essay (Term 2, 30%) BEM2047 Organisational Behaviour – Individual Report (50%) and Examination (50%) BEM3041 Marketing Management and Strategy – Group presentation (30%) and Individual Report (70%) BEM3066 Marketing Issues and Trends – Individual learning log essay (20%) and Literature review essay (80%) BEM3069 Strategic Digital Marketing Practice – Digital Audit Report (40%) and Digital Marketing Plan Report (60%) ILO 10 is assessed through: BEM1015 Marketing and Society – MCQ (15%) and Essay (85%) BEM1019 Fundamentals of Marketing – MCQ (20%) and Report (80%) BEM1023 Discovering Management - Group case study report (30%) and Individual reflective portfolio (70%) BEM1024 Statistics for Business – MCQ (15%) and Individual Report (85%) BEE1034 Economics for Management – Exam (100%) BEM2025 Marketing Communications: Strategies and Applications – 2 x Individual Reports (40% and 60%) BEM2033 Brands and Branding – Report: Brand audit and development strategy (100%) BEM2044 Consumer and Market Analysis - MCQ (Term 1, 8%), Individual Report (Term 1, 42%), Research interview report (Term 2, 20%) and Literature review essay (Term 2, 30%) BEM3041 Marketing Management and Strategy – Group presentation (30%) and Individual Report (70%) BEM3066 Marketing Issues and Trends – Individual learning log essay (20%) and Literature review essay (80%) BEM3069 Strategic Digital Marketing Practice – Digital Audit Report (40%) and Digital Marketing Plan Report (60%) ILO 11 is assessed through: BEM1019 Fundamentals of Marketing – MCQ (20%) and Report (80%) BEE1034 Economics for Management – Exam (100%) BEM2016 Consumer Behaviour – MCQ (30%) and essay-based exam (70%) BEM3041 Marketing Management and Strategy – Group presentation (30%) and Individual Report (70%) ILO 12 is assessed through: BEM1015 Marketing and Society – MCQ (15%) and Essay (85%) BEM1019 Fundamentals of Marketing – MCQ (20%) and Report (80%) BEM1024 Statistics for Business – MCQ (15%) and Individual Report (85%) BEM2016 Consumer Behaviour – MCQ (30%) and essay-based exam (70%) BEM2025 Marketing Communications: Strategies and Applications – 2 x Individual Reports (40% and 60%) BEM2033 Brands and Branding – Report: Brand audit and development strategy (100%) BEM2044 Consumer and Market Analysis - MCQ (Term 1, 8%), Individual Report (Term 1, 42%), Research interview report (Term 2, 20%) and Literature review essay (Term 2, 30%) BEM3041 Marketing Management and Strategy – Group presentation (30%) and Individual Report (70%) BEM3066 Marketing Issues and Trends – Individual learning log essay (20%) and Literature review essay (80%) BEM3069 Strategic Digital Marketing Practice – Digital Audit Report (40%) and Digital Marketing Plan Report (60%) ILO 13 is assessed through: BEM1015 Marketing and Society – MCQ (15%) and Essay (85%) BEM1019 Fundamentals of Marketing – MCQ (20%) and Report (80%) BEM1023 Discovering Management - Group case study report (30%) and Individual reflective portfolio (70%) BEM1024 Statistics for Business – MCQ (15%) and Individual Report (85%) BEM2025 Marketing Communications: Strategies and Applications – 2 x Individual Reports (40% and 60%) BEM2044 Consumer and Market Analysis - MCQ (Term 1, 8%), Individual Report (Term 1, 42%), Research interview report (Term 2, 20%) and Literature review essay (Term 2, 30%) BEM2047 Organisational Behaviour – Individual Report (50%) and Examination (50%) BEM3041 Marketing Management and Strategy – Group presentation (30%) and Individual Report (70%) BEM3066 Marketing Issues and Trends – Individual learning log essay (20%) and Literature review essay (80%) BEM3069 Strategic Digital Marketing Practice – Digital Audit Report (40%) and Digital Marketing Plan Report (60%) ILO 14 is assessed through: BEM1015 Marketing and Society – MCQ (15%) and Essay (85%) BEM1019 Fundamentals of Marketing – MCQ (20%) and Report (80%) BEM1023 Discovering Management - Group case study report (30%) and Individual reflective portfolio (70%) BEM1024 Statistics for Business – MCQ (15%) and Individual Report (85%) BEE1034 Economics for Management – Exam (100%) BEM2016 Consumer Behaviour – MCQ (30%) and essay-based exam (70%) BEM2025 Marketing Communications: Strategies and Applications – 2 x Individual Reports (40% and 60%) BEM2033 Brands and Branding – Report: Brand audit and development strategy (100%) BEM2044 Consumer and Market Analysis - MCQ (Term 1, 8%), Individual Report (Term 1, 42%), Research interview report (Term 2, 20%) and Literature review essay (Term 2, 30%) BEM2047 Organisational Behaviour – Individual Report (50%) and Examination (50%) BEM3041 Marketing Management and Strategy – Group presentation (30%) and Individual Report (70%) BEM3066 Marketing Issues and Trends – Individual learning log essay (20%) and Literature review essay (80%) BEM3069 Strategic Digital Marketing Practice – Digital Audit Report (40%) and Digital Marketing Plan Report (60%) ILO 15 is assessed through: BEM1015 Marketing and Society – MCQ (15%) and Essay (85%) BEM1019 Fundamentals of Marketing – MCQ (20%) and Report (80%) BEM1023 Discovering Management - Group case study report (30%) and Individual reflective portfolio (70%) BEM1024 Statistics for Business – MCQ (15%) and Individual Report (85%) BEM2044 Consumer and Market Analysis - MCQ (Term 1, 8%), Individual Report (Term 1, 42%), Research interview report (Term 2, 20%) and Literature review essay (Term 2, 30%) BEM3041 Marketing Management and Strategy – Group presentation (30%) and Individual Report (70%)

Intended Learning Outcomes (ILOs)
On successfully completing this programme you will be able to:

Intended Learning Outcomes (ILOs) will be...

...accommodated and facilitated by the following learning and teaching activities (in/out of class):

...and evidenced by the following assessment methods:

9. A global outlook: Our graduates are engaged and prepared for the demands of global business and society.
10. A critical thinker: Our graduates have a commercial awareness that enables them to critically analyse, conceptualise and evaluate the challenges facing business.
11. A collaborative mind-set: Our graduates are enterprising and motivated individuals who are able to actively collaborate and effectively communicate within a range of diverse settings.
12. An ethical ethos: Our graduates understand the social, financial and environmental factors that can impact on corporate sustainability and are able to make decisions openly and responsibly.
13. Technological and digital literacy: Our graduates are able to use technologies to source, process and communicate information.

BEM1024

~ Effective writing - academic & business
~ Adapting communication styles
~ Active listening
~ Verbal communication
~ Active listening

BEE1034
~ Effective writing - academic & business
~ Verbal communication
~ Active listening

BEM2016
~ Effective writing - academic & business
~ Providing constructive feedback
~ Adapting communication styles
~ Verbal communication
~ Active listening

BEM2025
~ Effective writing - academic & business
~ Adapting communication styles
~ Verbal communication
~ Active listening

BEM2033
~ Effective writing - academic & business
~ Active listening

BEM2044
~ Effective writing - academic & business
~ Adapting communication styles
~ Verbal communication
~ Active listening

BEM2047
~ Effective writing - academic & business
~ Providing constructive feedback
~ Verbal communication

BEM3041
~ Effective writing - academic & business
~ Providing constructive feedback
~ Adapting communication styles
~ Verbal communication
~ Active listening

BEM3066
~ Effective writing - academic & business
~ Adapting communication styles
~ Active listening

BEM3069
~ Effective writing - academic & business
~ Providing constructive feedback
~ Adapting communication styles
~ Verbal communication
~ Active listening

Learning &Teaching activities (in/out of class)

ILO 9 is delivered through:

BEM1015
~ Effective writing - academic & business
~ Adapting communication styles
~ Verbal communication
~ Active listening

BEM1019
~ Effective writing - academic & business
~ Providing constructive feedback
~ Adapting communication styles

BEM1023
~ Effective writing - academic & business
~ Adapting communication styles
~ Active listening

ILO 10 is delivered through:

BEM1015
~ Creative thinking
~ Problem solving
~ Project management
~ Drawing independent conclusions
~ Identifying innovative opportunities

BEM1019
~ Creative thinking
~ Problem solving
~ Project management
~ Drawing independent conclusions
~ Identifying innovative opportunities

BEM1023
~ Creative thinking
~ Problem solving
~ Drawing independent conclusions
~ Identifying innovative opportunities

BEM1024
~ Creative thinking
~ Problem solving
~ Project management
~ Drawing independent conclusions
~ Identifying innovative opportunities

BEE1034
~ Creative thinking
~ Problem solving
~ Drawing independent conclusions
~ Identifying innovative opportunities

BEM2016
~ Creative thinking
~ Problem solving
~ Drawing independent conclusions
~ Identifying innovative opportunities

BEM2025
~ Creative thinking
~ Problem solving
~ Project management
~ Drawing independent conclusions
~ Identifying innovative opportunities

BEM2044
~ Creative thinking
~ Problem solving
~ Project management
~ Drawing independent conclusions
~ Identifying innovative opportunities

BEM2047
~ Creative thinking
~ Drawing independent conclusions

BEM3041
~ Creative thinking
~ Problem solving
~ Project management
~ Drawing independent conclusions
~ Identifying innovative opportunities

BEM3066
~ Drawing independent conclusions

BEM3069
~ Creative thinking
~ Problem solving
~ Project management
~ Drawing independent conclusions
~ Identifying innovative opportunities

ILO 11 is delivered through:

BEM1015
~Actively engaging in groups
~ Identifying relevant stakeholders

BEM1023
~Actively engaging in groups
~ Building authentic relationships
~ Positively influencing group direction

BEM1024
~ Identifying relevant stakeholders

BEE1034
~ Positively influencing group direction

BEM2016
~Actively engaging in groups
~ Positively influencing group direction
~ Identifying relevant stakeholders

BEM2044
~ Identifying relevant stakeholders

BEM2047
~ Actively engaging in groups
~ Building authentic relationships

BEM3041
~Actively engaging in groups
~ Building authentic relationships
~ Positively influencing group direction
~ Identifying relevant stakeholders

ILO 12 is delivered through:

BEM1015
~ Using technology to find, interpret, evaluate, manage and share information
~ Working fluently and securely across a range of tools, platforms and applications
~ Adopting and developing new practices with digital technologies

BEM1019
~ Using technology to find, interpret, evaluate, manage and share information
~ using digital technologies to develop on-line presence and collaboration
~ working fluently and securely across a range of tools, platforms and applications.
~ adopting and developing new practices and digital technologies.

BEM1023
~ Using technology to find, interpret, evaluate, manage and share information
~ Working fluently and securely across a range of tools, platforms and applications
~ Adopting and developing new practices with digital technologies

BEM1024
~ Using technology to find, interpret, evaluate, manage and share information
~ Working fluently and securely across a range of tools, platforms and applications
~ Adopting and developing new practices with digital technologies

BEE1034
~ Using technology to find, interpret, evaluate, manage and share information
~ Working fluently and securely across a range of tools, platforms and applications

BEM2016
~ Using technology to find, interpret, evaluate, manage and share information
~ Using digital technologies to develop on-line presence and collaboration
~ Working fluently and securely across a range of tools, platforms and applications
BEM2025
~ Using technology to find, interpret, evaluate, manage and share information
~ Working fluently and securely across a range of tools, platforms and applications
~ Adopting and developing new practices with digital technologies

BEM2044
~ Using technology to find, interpret, evaluate, manage and share information
~ Working fluently and securely across a range of tools, platforms and applications
~ Adopting and developing new practices with digital technologies

BEM2047
~ Using technology to find, interpret, evaluate, manage and share information
~ Working fluently and securely across a range of tools, platforms and applications

BEM3041
~ Using technology to find, interpret, evaluate, manage and share information
~ Working fluently and securely across a range of tools, platforms and applications
~ Adopting and developing new practices with digital technologies

BEM3066
~ Using digital technologies to develop on-line presence and collaboration

BEM3069
~ Using technology to find, interpret, evaluate, manage and share information
~ Working fluently and securely across a range of tools, platforms and applications
~ Adopting and developing new practices with digital technologies

ILO 13 is delivered through:

BEM1023
~ Working independently
~ Managing time and tasks
~ Self-awareness
~ Seeking and using feedback

BEM1015
~ Reflecting on experiences
~ Learning from failure
~ Working independently
~ Managing time and tasks
~ Self-awareness
~ Seeking and using feedback
~ Drive towards personal goals

BEM1019
~ Adapting to change
~ Reflecting on experiences
~ Learning from failure
~ Working independently
~ Managing time and tasks
~ Self-awareness
~ Seeking and using feedback
~ Drive towards personal goals

BEM1024
~ Adapting to change
~ Learning from failure
~ Working independently
~ Managing time and tasks
~ Self-awareness
~ Seeking and using feedback

BEE1034
~ Reflecting on experiences
~ Learning from failure
~ Working independently
~ Managing time and tasks
~ Self-awareness
~ Drive towards personal goals

BEM2016
~ Adapting to change
~ Reflecting on experiences
~ Learning from failure
~ Working independently
~ Managing time and tasks
~ Self-awareness
~ Seeking and using feedback
~ Drive towards personal goals

BEM2025
~ Adapting to change
~ Reflecting on experiences
~ Learning from failure
~ Working independently
~ Managing time and tasks
~ Self-awareness
~ Seeking and using feedback
~ Drive towards personal goals

BEM2033
~ Working independently
~ Managing time and tasks
~ Self-awareness
~ Seeking and using feedback

BEM2044
~ Adapting to change
~ Reflecting on experiences
~ Learning from failure
~ Working independently
~ Managing time and tasks
~ Self-awareness
~ Seeking and using feedback
~ Drive towards personal goals

BEM2047
~ Adapting to change
~ Reflecting on experiences
~ Working independently
~ Managing time and tasks
~ Self-awareness
~ Seeking and using feedback
~ Drive towards personal goals

BEM3041
~ Adapting to change
~ Reflecting on experiences
~ Learning from failure
~ Working independently
~ Managing time and tasks
~ Self-awareness
~ Seeking and using feedback
~ Drive towards personal goals

BEM3066
~ Reflecting on experiences
~ Working independently
~ Managing time and tasks
~ Seeking and using feedback

BEM3069
~ Adapting to change
~ Reflecting on experiences
~ Learning from failure
~ Working independently
~ Managing time and tasks
~ Self-awareness
~ Seeking and using feedback
~ Drive towards personal goals

ILO 14 is delivered through:

BEM1023
~ Explore & learn with curiosity
~ Research & referencing
~ Analysis of information
~ Drawing independent conclusions
~ Linking ideas from different sources

BEM1015
~ Explore & learn with curiosity
~ Research & referencing
~ Analysis of information
~ Framing "powerful" questions
~ Drawing independent conclusions
~ Linking ideas from different sources

BEM1019
~ Explore & learn with curiosity
~ Research & referencing
~ Analysis of information
~ Framing "powerful" questions
~ Drawing independent conclusions
~ Linking ideas from different sources

BEM1024
~ Explore & learn with curiosity
~ Research & referencing
~ Analysis of information
~ Framing "powerful" questions
~ Drawing independent conclusions
~ Linking ideas from different sources

BEE1034
~ Explore & learn with curiosity
~ Analysis of information
~ Drawing independent conclusions
~ Linking ideas from different sources

BEM2016
~ Explore & learn with curiosity
~ Research & referencing
~ Analysis of information
~ Framing "powerful" questions
~ Drawing independent conclusions
~ Linking ideas from different sources

BEM2025
~ Explore & learn with curiosity
~ Research & referencing
~ Analysis of information
~ Framing "powerful" questions
~ Drawing independent conclusions
~ Linking ideas from different sources

BEM2044
~ Explore & learn with curiosity
~ Research & referencing
~ Analysis of information
~ Framing "powerful" questions
~ Drawing independent conclusions
~ Linking ideas from different sources
BEM2047
~ Explore & learn with curiosity
~ Research & referencing
~ Analysis of information
~ Framing "powerful" questions
~ Drawing independent conclusions
~ Linking ideas from different sources

BEM3041
~ Explore & learn with curiosity
~ Research & referencing
~ Analysis of information
~ Framing "powerful" questions
~ Drawing independent conclusions
~ Linking ideas from different sources

BEM3066
~ Explore & learn with curiosity
~ Research & referencing
~ Analysis of information
~ Framing "powerful" questions
~ Drawing independent conclusions
~ Linking ideas from different sources

BEM3069
~ Explore & learn with curiosity
~ Research & referencing
~ Analysis of information
~ Framing "powerful" questions
~ Drawing independent conclusions
~ Linking ideas from different sources

ILO 15 is delivered through:

BEM1023
~ Inclusive Collaboration
~ Cultural engagement with diverse people & perspectives

BEM1015
~ Cultural engagement with diverse people & perspectives
~ Context awareness and taking responsibility for economic, social and environmental impacts of commercial and sustainable decision-making

BEM1019
~ Inclusive Collaboration
~ Cultural engagement with diverse people & perspectives
~ Context awareness and taking responsibility for economic, social and environmental impacts of commercial and sustainable decision-making

BEM1024
~ Inclusive Collaboration
~ Cultural engagement with diverse people & perspectives
~ Context awareness and taking responsibility for economic, social and environmental impacts of commercial and sustainable decision-making

BEE1034
~ Inclusive Collaboration

BEM2016
~ Inclusive Collaboration
~ Cultural engagement with diverse people & perspectives

BEM2044
~ Cultural engagement with diverse people & perspectives
~ Context awareness and taking responsibility for economic, social and environmental impacts of commercial and sustainable decision-making

BEM2047
~Inclusive Collaboration
~ Cultural engagement with diverse people & perspectives
~ Context awareness and taking responsibility for economic, social and environmental impacts of commercial and sustainable decision-making

BEM3041
~ Inclusive Collaboration
~ Cultural engagement with diverse people & perspectives
~ Context awareness and taking responsibility for economic, social and environmental impacts of commercial and sustainable decision-making

ILO 9 is assessed through:
BEM1015 Marketing and Society – MCQ (15%) and Essay (85%)
BEM1019 Fundamentals of Marketing – MCQ (20%) and Report (80%)
BEM1023 Discovering Management - Group case study report (30%) and Individual reflective portfolio (70%)
BEM1024 Statistics for Business – MCQ (15%) and Individual Report (85%)
BEM2025 Marketing Communications: Strategies and Applications – 2 x Individual Reports (40% and 60%)
BEM2033 Brands and Branding – Report: Brand audit and development strategy (100%)
BEM2044 Consumer and Market Analysis - MCQ (Term 1, 8%), Individual Report (Term 1, 42%), Research interview report (Term 2, 20%) and Literature review essay (Term 2, 30%)
BEM2047 Organisational Behaviour – Individual Report (50%) and Examination (50%)
BEM3041 Marketing Management and Strategy – Group presentation (30%) and Individual Report (70%)
BEM3066 Marketing Issues and Trends – Individual learning log essay (20%) and Literature review essay (80%)
BEM3069 Strategic Digital Marketing Practice – Digital Audit Report (40%) and Digital Marketing Plan Report (60%)

ILO 10 is assessed through:
BEM1015 Marketing and Society – MCQ (15%) and Essay (85%)
BEM1019 Fundamentals of Marketing – MCQ (20%) and Report (80%)
BEM1023 Discovering Management - Group case study report (30%) and Individual reflective portfolio (70%)
BEM1024 Statistics for Business – MCQ (15%) and Individual Report (85%)
BEE1034 Economics for Management – Exam (100%)
BEM2025 Marketing Communications: Strategies and Applications – 2 x Individual Reports (40% and 60%)
BEM2033 Brands and Branding – Report: Brand audit and development strategy (100%)
BEM2044 Consumer and Market Analysis - MCQ (Term 1, 8%), Individual Report (Term 1, 42%), Research interview report (Term 2, 20%) and Literature review essay (Term 2, 30%)
BEM3041 Marketing Management and Strategy – Group presentation (30%) and Individual Report (70%)
BEM3066 Marketing Issues and Trends – Individual learning log essay (20%) and Literature review essay (80%)
BEM3069 Strategic Digital Marketing Practice – Digital Audit Report (40%) and Digital Marketing Plan Report (60%)

ILO 11 is assessed through:
BEM1019 Fundamentals of Marketing – MCQ (20%) and Report (80%)
BEE1034 Economics for Management – Exam (100%)
BEM2016 Consumer Behaviour – MCQ (30%) and essay-based exam (70%)
BEM3041 Marketing Management and Strategy – Group presentation (30%) and Individual Report (70%)

ILO 12 is assessed through:
BEM1015 Marketing and Society – MCQ (15%) and Essay (85%)
BEM1019 Fundamentals of Marketing – MCQ (20%) and Report (80%)
BEM1024 Statistics for Business – MCQ (15%) and Individual Report (85%)
BEM2016 Consumer Behaviour – MCQ (30%) and essay-based exam (70%)
BEM2025 Marketing Communications: Strategies and Applications – 2 x Individual Reports (40% and 60%)
BEM2033 Brands and Branding – Report: Brand audit and development strategy (100%)
BEM2044 Consumer and Market Analysis - MCQ (Term 1, 8%), Individual Report (Term 1, 42%), Research interview report (Term 2, 20%) and Literature review essay (Term 2, 30%)
BEM3041 Marketing Management and Strategy – Group presentation (30%) and Individual Report (70%)
BEM3066 Marketing Issues and Trends – Individual learning log essay (20%) and Literature review essay (80%)
BEM3069 Strategic Digital Marketing Practice – Digital Audit Report (40%) and Digital Marketing Plan Report (60%)

ILO 13 is assessed through:
BEM1015 Marketing and Society – MCQ (15%) and Essay (85%)
BEM1019 Fundamentals of Marketing – MCQ (20%) and Report (80%)
BEM1023 Discovering Management - Group case study report (30%) and Individual reflective portfolio (70%)
BEM1024 Statistics for Business – MCQ (15%) and Individual Report (85%)
BEM2025 Marketing Communications: Strategies and Applications – 2 x Individual Reports (40% and 60%)
BEM2044 Consumer and Market Analysis - MCQ (Term 1, 8%), Individual Report (Term 1, 42%), Research interview report (Term 2, 20%) and Literature review essay (Term 2, 30%)
BEM2047 Organisational Behaviour – Individual Report (50%) and Examination (50%)
BEM3041 Marketing Management and Strategy – Group presentation (30%) and Individual Report (70%)
BEM3066 Marketing Issues and Trends – Individual learning log essay (20%) and Literature review essay (80%)
BEM3069 Strategic Digital Marketing Practice – Digital Audit Report (40%) and Digital Marketing Plan Report (60%)

ILO 14 is assessed through:
BEM1015 Marketing and Society – MCQ (15%) and Essay (85%)
BEM1019 Fundamentals of Marketing – MCQ (20%) and Report (80%)
BEM1023 Discovering Management - Group case study report (30%) and Individual reflective portfolio (70%)
BEM1024 Statistics for Business – MCQ (15%) and Individual Report (85%)
BEE1034 Economics for Management – Exam (100%)
BEM2016 Consumer Behaviour – MCQ (30%) and essay-based exam (70%)
BEM2025 Marketing Communications: Strategies and Applications – 2 x Individual Reports (40% and 60%)
BEM2033 Brands and Branding – Report: Brand audit and development strategy (100%)
BEM2044 Consumer and Market Analysis - MCQ (Term 1, 8%), Individual Report (Term 1, 42%), Research interview report (Term 2, 20%) and Literature review essay (Term 2, 30%)
BEM2047 Organisational Behaviour – Individual Report (50%) and Examination (50%)
BEM3041 Marketing Management and Strategy – Group presentation (30%) and Individual Report (70%)
BEM3066 Marketing Issues and Trends – Individual learning log essay (20%) and Literature review essay (80%)
BEM3069 Strategic Digital Marketing Practice – Digital Audit Report (40%) and Digital Marketing Plan Report (60%)

ILO 15 is assessed through:
BEM1015 Marketing and Society – MCQ (15%) and Essay (85%)
BEM1019 Fundamentals of Marketing – MCQ (20%) and Report (80%)
BEM1023 Discovering Management - Group case study report (30%) and Individual reflective portfolio (70%)
BEM1024 Statistics for Business – MCQ (15%) and Individual Report (85%)
BEM2044 Consumer and Market Analysis - MCQ (Term 1, 8%), Individual Report (Term 1, 42%), Research interview report (Term 2, 20%) and Literature review essay (Term 2, 30%)
BEM3041 Marketing Management and Strategy – Group presentation (30%) and Individual Report (70%)

7. Programme Regulations

UG Programmes: Assessment at stage one does not contribute to the summative classification of the award. The award will normally be based on the degree mark formed from the credit weighted average marks for stages 2 and 3 combined in the ratio 1:2 respectively. For the four-year WYA/WIE variants, it is stages 2, 3, and 4, with the ratio of 4:2:8.

Classification

Full details of assessment regulations for all taught programmes can be found in the TQA Manual, specifically in the Credit and Qualifications Framework, and the Assessment, Progression and Awarding: Taught Programmes Handbook. Additional information, including Generic Marking Criteria, can be found in the Learning and Teaching Support Handbook.

8. College Support for Students and Students' Learning

Personal and Academic tutoring: It is University policy that all Colleges should have in place a system of academic and personal tutors. The role of academic tutors is to support you on individual modules; the role of personal tutors is to provide you with advice and support for the duration of the programme and extends to providing you with details of how to obtain support and guidance on personal difficulties such as accommodation, financial difficulties and sickness. You can also make an appointment to see individual teaching staff.

Student/Staff Liaison Committee enables students & staff to jointly participate in the management and review of the teaching and learning provision.

The Undergraduate Student Handbook can be accessed via ELE at the following address: http://vle.exeter.ac.uk/course/view.php?id=1647

9. University Support for Students and Students' Learning

Please refer to the University Academic Policy and Standards guidelines regarding support for students and students' learning.

10. Admissions Criteria

Undergraduate applicants must satisfy the Undergraduate Admissions Policy of the University of Exeter.

Postgraduate applicants must satisfy the Postgraduate Admissions Policy of the University of Exeter.

Specific requirements required to enrol on this programme are available at the respective Undergraduate or Postgraduate Study Site webpages.

All applications are considered individually on merit. The University is committed to an equal opportunities policy with respect to gender, age, race, sexual orientation and/or disability when dealing with applications. It is also committed to widening access to higher education to students from a diverse range of backgrounds and experience.

Candidates must satisfy the general admissions requirements of the University of Exeter.

11. Regulation of Assessment and Academic Standards

Each academic programme in the University is subject to an agreed College assessment and marking strategy, underpinned by institution-wide assessment procedures.

The security of assessment and academic standards is further supported through the appointment of External Examiners for each programme. External Examiners have access to draft papers, course work and examination scripts. They are required to attend the Board of Examiners and to provide an annual report. Annual External Examiner reports are monitored at both College and University level. Their responsibilities are described in the University's code of practice. See the University's TQA Manual for details.

(Certain programmes are subject to accreditation and/or review by professional and statutory regulatory bodies (PSRBs).

13. Methods for Evaluating and Improving Quality and Standards

The University and its constituent Colleges review the quality and standard of teaching and learning in all taught programmes against a range of criteria through the procedures outlined in the Teaching Quality Assurance (TQA) Manual Quality Review Framework.

14. Awarding Institution

University of Exeter

15. Lead College / Teaching Institution

Faculty of Environment, Science and Economy (ESE)

16. Partner College / Institution

Partner College(s)

Not applicable to this programme

Partner Institution

Not applicable to this programme.

17. Programme Accredited / Validated by

18. Final Award

BSc (Hons) Marketing and Management with Industrial Experience

19. UCAS Code

N2N5

20. NQF Level of Final Award

6 (Honours)

21. Credit

CATS credits	480	ECTS credits	240

22. QAA Subject Benchmarking Group

23. Dates

Origin Date		Date of last revision	13/09/2024

Programme Specification for the 2024/5 academic year

BSc (Hons) Marketing and Management with Industrial Experience

1. Programme Details

2. Description of the Programme

3. Educational Aims of the Programme

4. Programme Structure

5. Programme Modules

Stage 1

Compulsory Modules

Stage 2

Compulsory Modules

Stage 3

Compulsory Modules

Stage 4

Compulsory Modules

Optional Modules

6. Programme Outcomes Linked to Teaching, Learning and Assessment Methods

Intended Learning Outcomes A: Specialised Subject Skills and Knowledge

Intended Learning Outcomes B: Academic Discipline Core Skills and Knowledge

Intended Learning Outcomes C: Personal/Transferable/Employment Skills and Knowledge

7. Programme Regulations

8. College Support for Students and Students' Learning

9. University Support for Students and Students' Learning

10. Admissions Criteria

11. Regulation of Assessment and Academic Standards

13. Methods for Evaluating and Improving Quality and Standards

14. Awarding Institution

15. Lead College / Teaching Institution

16. Partner College / Institution

Partner College(s)

Partner Institution

17. Programme Accredited / Validated by

18. Final Award

19. UCAS Code

20. NQF Level of Final Award

21. Credit

22. QAA Subject Benchmarking Group

23. Dates

Intended Learning Outcomes
A: Specialised Subject Skills and Knowledge

Intended Learning Outcomes
B: Academic Discipline Core Skills and Knowledge

Intended Learning Outcomes
C: Personal/Transferable/Employment Skills and Knowledge