Entrepreneurship and Management Design and Build: Part 2 - Development
| Module title | Entrepreneurship and Management Design and Build: Part 2 - Development |
|---|---|
| Module code | ENS3018 |
| Academic year | 2025/6 |
| Credits | 15 |
| Module staff | Dr Madi Dibaj (Convenor) |
| Duration: Term | 1 | 2 | 3 |
|---|---|---|---|
| Duration: Weeks | 12 |
Module description
This module continues directly from where you left off in term 1. You have undertaken the research, now it’s time to develop potential solutions. You and your team have 11 weeks to develop your concept into a physical prototype, capable of being mass produced and delivered to the market. You will leverage all of your previous experience in analysis, design and prototype development to iterate your way towards a viable product that satisfies your initial objective. In parallel with your product development, you and your team will need to develop a brand and customer awareness strategy. One of the most effective ways to build an audience is to ‘develop in public’. You are encouraged to publicly document your progress as part of a strategy to build an audience of potential customers (for mass market consumer products) and/or future investors (for larger scale enterprise products). At the end of your 11-week cycle of rapid product development, there will be a product presentation and evaluation where you and your team will reflect on progress to date, the commercial viability of your product and what next steps would be taken if investment was obtained.
Module aims - intentions of the module
Every student taking this module is encouraged not to just think about this as a university project but to view it as an opportunity to develop a solution to a real problem with commercial opportunity. This module aims to highlight the real-world value you can deliver as an engineer.
Programmes that are accredited by the Engineering Council are required to meet Accreditation of Higher Education Programmes (AHEP4) Learning Outcomes. The Engineering Council AHEP4 Learning Outcomes are taught and assessed on this module and identified in brackets below.
Module and discipline intended learning outcomes:
Intended Learning Outcomes (ILOs)
ILO: Module-specific skills
On successfully completing the module you will be able to...
- 1. Develop a strategy to brand and raise customer awareness for a project M15, M17.
- 2. Use the maker space and other technical spaces as required to perform iterative product development utilising prototyping and user testing, evaluation and improvement M12.
- 3. Identify appropriate manufacturing processes for production at scale M13
- 4. Develop a project plan and manage tasks during the development phase of the project M16.
- 5. Work effectively in a group, demonstrating good team working and communication skills M16, M17.
ILO: Discipline-specific skills
On successfully completing the module you will be able to...
ILO: Personal and key skills
On successfully completing the module you will be able to...
Syllabus plan
Every student taking this module is encouraged not to just think about this as a university project but to view it as an opportunity to develop a solution to a real problem with commercial opportunity. This module aims to highlight the real-world value you can deliver as an engineer.
1: Developing a brand strategy and implementing a customer awareness campaign with the aim of continually building interest and anticipation of a product launch.
2: Technical development of your proposed solution.
3: Rapid iterative prototype development to refine your solution.
4: Exploring manufacturing techniques to determine what is the most efficient way to produce at scale.
5: User testing/customer feedback.
6: Final product presentation and evaluation.
Learning activities and teaching methods (given in hours of study time)
| Scheduled Learning and Teaching Activities | Guided independent study | Placement / study abroad |
|---|---|---|
| 33 | 117 | 0 |
Details of learning activities and teaching methods
| Category | Hours of study time | Description |
|---|---|---|
| Workshop | 33 | Scheduled workshop time (3 hours per week) |
| Independent study | 117 |
Formative assessment
| Form of assessment | Size of the assessment (eg length / duration) | ILOs assessed | Feedback method |
|---|---|---|---|
| Not applicable |
Summative assessment (% of credit)
| Coursework | Written exams | Practical exams |
|---|---|---|
| 50 | 0 | 50 |
Details of summative assessment
| Form of assessment | % of credit | Size of the assessment (eg length / duration) | ILOs assessed | Feedback method |
|---|---|---|---|---|
| Coursework 1 | 50 | 20 hours | M13, M16, M17 | |
| Coursework 2 | 50 | 10 hours | M12, M15, M16, M17 |
Details of re-assessment (where required by referral or deferral)
| Original form of assessment | Form of re-assessment | ILOs re-assessed | Timescale for re-assessment |
|---|---|---|---|
| Coursework 1 | Coursework (C1) | M13, M16, M17 | Referral/deferral period |
| Coursework 2 | Practical (P1) | M12, M15, M16, M17 | Referral/deferral period |
Re-assessment notes
Reassessment will be by coursework and/or practical in the failed or deferred element only. For deferred candidates, the module mark will be uncapped. For referred candidates, the module mark will be capped at 40%.
Indicative learning resources - Basic reading
-
Bjarki Hallgrimsson (2023). Prototyping and Modelmaking for Product Design. Laurence King Publishing.
-
ELE
Indicative learning resources - Web based and electronic resources
- The Basics of Prototyping Physical Products | Product Design Education https://youtu.be/j28odaoZALA?si=xv_N-jUWWDMM8AYI
| Credit value | 15 |
|---|---|
| Module ECTS | 7.5 |
| Module pre-requisites | ENS3017 |
| Module co-requisites | None. |
| NQF level (module) | 6 |
| Available as distance learning? | No |
| Origin date | 10/03/2025 |
| Last revision date | 10/03/2025 |
