Programme Specification for the 2019/0 academic year
MA Creativity: Innovation and Business Strategy
1. Programme Details
| Programme name | MA Creativity: Innovation and Business Strategy | Programme code | PTA1EGLEGL14 |
|---|---|---|---|
| Study mode(s) | Full Time Part Time |
Academic year | 2019/0 |
| Campus(es) | Streatham (Exeter) |
NQF Level of the Final Award | 7 (Masters) |
2. Description of the Programme
This MA Creativity: Innovation and Business Strategy programme will offer a curriculum focused on four core modules comprising:
- Ideas Generation, the Creation Process and Value Chain (Term 1)
- The Business of Creativity and Value Capture (Term 1)
- Creative Management of People and Organisations (Term 2)
- Project Dissertation/Written Dissertation (Term 3)
You will also have the opportunity to take two optional modules (Term 2) (see section 5).
The MA Creativity: Innovation and Business Strategy aims to train and educate the next generation of innovative professionals and executives for the creative industries. You will be taught by leading academics and industry professionals from a range of creative industry backgrounds. We will teach you about the key value chains in headline creative sectors which may include film, television, online entertainment, video gaming, publishing, music industry, etc. You will learn about the impact technology is having on the creative industries and gain insider access to a range of industry tutors who are experts in their specific sectors. You will examine aspects of creativity, innovation and business strategy from a range of perspectives. You will have the opportunity to undertake industry internships as well as the possibility of working with an industry mentor as part of the dissertation if appropriate.
As you might expect from a ground-breaking, postgraduate programme of study, assessment will be more than just essays. Instead you will give presentations, pitch ideas and participate in group game invention and project devising and delivery.
If you are serious about pursuing a career in the creative industries, and want to develop your management and business acumen, this MA will give you the chance to develop the key business skills and networks you will need.
Advice and guidance on your programme can be sought from your personal tutor and programme director. All staff offer regular office hours.
3. Educational Aims of the Programme
The programme’s curriculum combines academic study with practical skills development and acquisition appropriate to a career in creative industries. Specific programme aims are to:
- Develop an excellent understanding of current critical and practical aspects relating to creative industries in the UK and internationally – which may include film, television, online content, publishing, video gaming, virtual reality, music, arts, drama, etc.
- Develop your understanding of the various contexts in which creative industries operate and the complex interrelated factors (artistic, commercial, technological, regulatory) that shape them.
- Develop an advanced knowledge of the value chains for a range of creative industries and facilitate your ability to utilise value chain modelling across the creative industry sectors.
- Provide you with an appreciation and understanding of key theoretical and practical creative processes when developing concepts, ideas and projects.
- Hone your understanding of generic business contexts alongside knowledge of particular uses in the creative industries, including the role intellectual property, copyright and regulation plays in the capture of value from creative goods.
- Provide you with business strategy comprehension, including the skills to present, structure and execute a business plan.
- Enable you to understand and analyse approaches and models for managing creative organisations and people.
- Enable you to develop through practice ‘third space’ skills, including cultural competence, adaptability, intellectual curiosity and 360° thinking.
- Facilitate exposure to organisations and creative sector companies through guest speaker events and work placement activity.
- Develop your professional and research abilities and your understanding of the relationship between conceptual tools, theoretical frameworks and practical approaches through a variety of approaches and key case studies as demonstrated by expert guest lecturers and/or Exeter’s academic staff.
- Develop a range of sector specific, academic and transferable skills, including high order conceptual literacy and communication skills of value in career and employment opportunities.
4. Programme Structure
5. Programme Modules
The following tables describe the programme and constituent modules. Constituent modules may be updated, deleted or replaced as a consequence of the annual programme review of this programme.
The MA Creativity: Innovation and Business Strategy is a one-year full-time or two-year part-time programme of study at National Qualification Framework (NQF) level 7 (as confirmed against the FHEQ). This programme consists of a single stage. Each stage is normally equivalent to an academic year.
You may take optional modules as long as any necessary prerequisites have been satisfied, where the timetable allows and if you have not already taken the module in question or an equivalent module.
Subject to approval by the Programme Director, you may take elective modules up to 30 credits outside of the programme as long as any necessary prerequisites have been satisfied, where the timetable allows and if you have not already taken the module in question or an equivalent module.
Stage 1
150 credits of compulsory modules, 30 credits of optional modules
a You must select one of the Dissertation modules, either EAFM001 or EAFM006.
Compulsory Modules
| Code | Module | Credits | Non-condonable? |
|---|---|---|---|
| EASS MA Creativity compulsory dissertation modules 2019-0 [See note a above] | |||
| EAFM001 | Project Dissertation | 60 | Yes |
| EAFM006 | Written Dissertation | 60 | Yes |
| EAFM002 | Ideas Generation, the Creation Process and Value Chain Models | 30 | No |
| EAFM003 | Creative Management of People and Organisations | 30 | No |
| EAFM004 | Business of Creativity and Value Capture | 30 | No |
Optional Modules
| Code | Module | Credits | Non-condonable? |
|---|---|---|---|
| EASS MA Creativity optional modules 2019-0 | |||
| EAFM005 | Creative Challenges: Organisational, Social and Cognitive Aspects | 15 | No |
| BEMM108 | Entrepreneurship: New Venture Development | 15 | No |
| BEMM129 | Digital Business Models | 15 | No |
| BEMM071 | Leadership and Global Challenges | 15 | No |
6. Programme Outcomes Linked to Teaching, Learning and Assessment Methods
Intended Learning Outcomes
A: Specialised Subject Skills and Knowledge
| Intended Learning Outcomes (ILOs) On successfully completing this programme you will be able to: | Intended Learning Outcomes (ILOs) will be... | |
|---|---|---|
| ...accommodated and facilitated by the following learning and teaching activities (in/out of class): | ...and evidenced by the following assessment methods: | |
1. Demonstrate a broad and deep understanding of the creative industry sectors, the contexts in which they operate and their respective core value chain models | The core skills and knowledge are delivered through all the modules, and developed in lectures, workshops, exercises, presentations, workshops, symposia, exercises, tutorials, work experience and other learning activities throughout the programme. | The assessment of these skills is through a combination of presentations and participation in seminars, practical exercises, essays, research reports/plans/logbooks and a written or project dissertation. |
Intended Learning Outcomes
B: Academic Discipline Core Skills and Knowledge
| Intended Learning Outcomes (ILOs) On successfully completing this programme you will be able to: | Intended Learning Outcomes (ILOs) will be... | |
|---|---|---|
| ...accommodated and facilitated by the following learning and teaching activities (in/out of class): | ...and evidenced by the following assessment methods: | |
9. Articulate detailed knowledge and understanding of relevant concepts, models and practices within the creative industries | See above | See above |
Intended Learning Outcomes
C: Personal/Transferable/Employment Skills and Knowledge
| Intended Learning Outcomes (ILOs) On successfully completing this programme you will be able to: | Intended Learning Outcomes (ILOs) will be... | |
|---|---|---|
| ...accommodated and facilitated by the following learning and teaching activities (in/out of class): | ...and evidenced by the following assessment methods: | |
15. Apply advanced literacy and communication skills in appropriate contexts, including the ability to present sustained, analytical and persuasive written and oral arguments. | See above | See above |
7. Programme Regulations
Classification
Full details of assessment regulations for all taught programmes can be found in the TQA Manual, specifically in the Credit and Qualifications Framework, and the Assessment, Progression and Awarding: Taught Programmes Handbook. Additional information, including Generic Marking Criteria, can be found in the Learning and Teaching Support Handbook.
8. College Support for Students and Students' Learning
All students on the MA Creativity: Innovation and Business Strategy will have a personal tutor for their entire programme of study. Such personal tutors will be available at advertised ‘office hours’ (staff changes can change due to Research Leave, etc.). A personal tutoring system will operate with regular communication throughout the programme. Academic support is also provided by module leaders. You can also make an appointment to see individual teaching staff, and where appropriate, expert guest tutors can act as industry mentors for your Project Dissertation.
Useful information and student resources can be accessed via the Exeter Learning Environment (ELE): http://vle.exeter.ac.uk/login/index.php, which has specific information on library skills, essay writing and research skills.
Programme handbooks and other useful information can be accessed via the student intranet: http://intranet.exeter.ac.uk/humanities/studying/taughthandbook/
9. University Support for Students and Students' Learning
Please refer to the University Academic Policy and Standards guidelines regarding support for students and students' learning.
10. Admissions Criteria
Undergraduate applicants must satisfy the Undergraduate Admissions Policy of the University of Exeter.
Postgraduate applicants must satisfy the Postgraduate Admissions Policy of the University of Exeter.
Specific requirements required to enrol on this programme are available at the respective Undergraduate or Postgraduate Study Site webpages.
11. Regulation of Assessment and Academic Standards
Each academic programme in the University is subject to an agreed College assessment and marking strategy, underpinned by institution-wide assessment procedures.
The security of assessment and academic standards is further supported through the appointment of External Examiners for each programme. External Examiners have access to draft papers, course work and examination scripts. They are required to attend the Board of Examiners and to provide an annual report. Annual External Examiner reports are monitored at both College and University level. Their responsibilities are described in the University's code of practice. See the University's TQA Manual for details.
(http://as.exeter.ac.uk/support/admin/staff/qualityassuranceandmonitoring/tqamanual/fullcontents/)
12. Indicators of Quality and Standards
The programme is not subject to accreditation and/ or review by professional and statutory regulatory bodies (PSRBs).
13. Methods for Evaluating and Improving Quality and Standards
The University and its constituent Colleges review the quality and standard of teaching and learning in all taught programmes against a range of criteria through the procedures outlined in the Teaching Quality Assurance (TQA) Manual Quality Review Framework.
14. Awarding Institution
University of Exeter
15. Lead College / Teaching Institution
Faculty of Humanities, Arts and Social Sciences (HASS)
16. Partner College / Institution
Partner College(s)
Not applicable to this programme
Partner Institution
Not applicable to this programme.
17. Programme Accredited / Validated by
0
18. Final Award
MA Creativity: Innovation and Business Strategy
19. UCAS Code
Not applicable to this programme.
20. NQF Level of Final Award
7 (Masters)
21. Credit
| CATS credits | 180 |
ECTS credits | 90 |
|---|
22. QAA Subject Benchmarking Group
23. Dates
| Origin Date | 16/11/2018 |
Date of last revision | 22/05/2019 |
|---|
