| UCAS code | 1234 |
|---|---|
| Duration | 1 year full time |
| Entry year | September 2026 |
| Campus | Streatham Campus |
| Discipline | Business and Management |
| Contact |
| Typical offer | 2:2 degree with honours. |
|---|---|
Overview
- Gain expertise in marketing and analytics through modules in strategy, digital marketing, AI, predictive analytics and hands-on projects with real businesses.
- Access to advanced analytics labs, University of Exeter Business School facilities and over 1.2 million online resources.
- Learn from expert academics and industry guest speakers while joining a diverse, international student community and active business societies.
- Choose your pathway with a consulting project, research dissertation, or CIM-accredited option to align your degree with your career goals.
- There is strong employer demand for Exeter graduates and graduates of this course might expect to go into roles such as Marketing Analytics Manager, Customer Insights Specialist, or Digital Strategist.
Top 10 in the UK for Business graduate prospects
Complete University Guide 2025
Triple accredited Business School
AMBA, AACSB, EQUIS
Spend an additional semester studying at one of the prestigious academic partners with our QTEM Programme
Top 10 in the UK for Business, Management and Marketing
9th in The Times and The Sunday Times Good University Guide 2025 and The Complete University Guide 2026
Top 10 in the UK for Business graduate prospects
Complete University Guide 2025
Triple accredited Business School
AMBA, AACSB, EQUIS
Spend an additional semester studying at one of the prestigious academic partners with our QTEM Programme
Top 10 in the UK for Business, Management and Marketing
9th in The Times and The Sunday Times Good University Guide 2025 and The Complete University Guide 2026
Entry requirements
A 2:2 degree with honours.
Please also see our guidance on essential documentation required for an initial decision on taught programme applications.
Entry requirements for international students
English language requirements
International students need to show they have the required level of English language to study this course. The required test scores for this course fall under Profile B1. Please visit our English language requirements page to view the required test scores and equivalencies from your country.
Course content
The MSc Marketing and Business Analytics offers a dynamic curriculum that blends core marketing theory with advanced analytical techniques. You will study digital marketing planning, strategy and consumer behaviour while gaining hands-on skills in data-driven decision-making. Modules introduce the latest technologies shaping the industry, including artificial intelligence, virtual and augmented reality, predictive analytics and chatbot development. Alongside technical expertise, you will explore the ethical implications of data use in marketing.
In your final term, you can tailor your learning through two pathways: a consulting project working with real businesses on live marketing challenges, or an MSc research project focused on business analytics applications. Both options allow you to apply classroom knowledge to real-world contexts, building practical experience highly valued by employers.
The course ensures a balance of theory and practice, preparing you to bridge creative marketing strategy with the analytical precision demanded in today’s marketplace.
The QTEM pathway also available for students seeking additional international experience.
- During the programme you will study modules totalling 180 credits.
- Please note that programme structures may be subject to change.
- Descriptions of the individual modules are given in full on the Business School postgraduate module list.
Fees
2026/27 entry
UK fees per year:
£18,600 full-time
International fees per year:
£31,000 full-time
Scholarships
The University of Exeter offers a wide range of scholarships to support your education, with £7 million available for international students applying to study with us in the 2026/27 academic year, including our prestigious Exeter Excellence Scholarships *. We also provide awards for sport, music and other achievements, as well as regional and partner scholarships with organisations such as Chevening, The Beacon Trust and the British Council. For more information on scholarships and other financial support, please visit our scholarships and bursaries page.
University of Exeter Alumni Scholarship
We are pleased to offer University of Exeter alumni beginning a standalone postgraduate programme in 2026/27 with us a scholarship towards the cost of your tuition fees. Full details can be found here.
*Terms and conditions, including deadlines, apply. See our website for details..
Teaching and research
Teaching and assessment
The programme is delivered through a mix of lectures, seminars, tutorials, industrial presentations, case studies, industry visits, computer simulations, project work and a dissertation.
You will develop transferable skills such as management and communication skills, computational techniques, data handling and analysis, problem solving, decision making and research methodology. Many of these will be addressed within an industrial and commercial context.
Personal Tutor
You will be allocated a Personal Tutor who is available for advice and support throughout your studies, along with support and mentoring from graduates who are now in industry. There is also a Postgraduate Tutor available to help with further guidance and advice.
A research and practice-led culture
We believe every student benefits from being taught by experts active in research and practice. You will discuss the very latest ideas, research discoveries and new technologies in seminars and in the field. Plus, you’ll become actively involved in a research project yourself.
All our academic staff are active in internationally-recognised scientific research across a wide range of topics. You will also be taught by leading industry practitioners.
Nataliia Pysarenko is Programme Director for the MSc Marketing and Business Analytics and Senior Lecturer in Marketing at the University of Exeter Business School, which she joined in 2023. Winner of the Woman in Marketing Global Award (Science, 2024), she brings 25 years’ experience in corporate consulting, executive education, research, and mentoring.
Nataliia has taught across undergraduate, postgraduate, Executive MBA, and CIM programmes, designing modules in strategy, brand management, and digital marketing. She is also a CIM Fellow and Visiting Professor at the International Institute of Business, Ukraine.
Read more from Dr Nataliia Pysarenko
Dr Nataliia Pysarenko
Programme Director for MSc Marketing and Business Analytics
Careers
Graduates of the marketing and business analytics are in high demand for roles that combine creative marketing insight with analytical expertise. Career pathways include Marketing Analytics Manager, Digital Marketing Strategist, Customer Insights Specialist, Marketing Technology Consultant, and Data-Driven Brand Manager. As part of the Russell Group, Exeter is ranked among the UK’s top 10 most targeted universities by leading employers, ensuring strong career prospects. Supported by our award-winning careers service and global alumni network, you’ll be equipped to thrive in today’s data-driven business landscape.
Dedicated careers support
You will receive support from our dedicated Career Zone team, who provide excellent career guidance at all stages of career planning. The Career Zone provides one-on-one support and is home to a wealth of business and industry contacts. Additionally, they host useful training events, workshops and lectures which are designed to further support you in developing your enterprise acumen. Please visit the Career Zone for additional information on their services.
