| UCAS code | 1234 |
|---|---|
| Duration | 1 year full time |
| Entry year | January 2026 |
| Campus | Streatham Campus |
| Discipline | Business and Management |
| Contact |
| Typical offer | 2:2 Honours degree or above in any discipline. |
|---|---|
Overview
- Fuses forward-thinking marketing practice with the broader managerial skills necessary to guide organisations toward growth.
- Aims to help you master strategic thinking, sharpen your financial literacy for evidence-based decision-making, and explore emerging areas such as sustainability and marketing technologies.
- Join a global cohort taught by research-active academics; access marketing societies, guest lectures and networking events that broaden perspectives and connections.
- Undertake applied projects reflecting real-world, fast-changing demands of digital platforms.
- The combination of theory, case studies, and consultancy-style engagements promotes a practical mindset, enabling you to apply your learning to current industry challenges.
Fast Track (current Exeter students)
Contact
Programme Director: Mohammad Saleh Torkestani
Web: Enquire online
Phone: +44 (0)1392 72 72 72
Triple accredited Business School
AMBA, AACSB, EQUIS
Top 5 in the UK for Marketing
4th in the Complete University Guide 2026
Top 10 in the UK for Business graduate prospects
Complete University Guide 2025
Top 10 in the UK for world-leading research in Business and Management
(Based on research rated 4* and 3* in the Research Excellence Framework 2021)
Accreditations
We have already successfully gained accreditation from the Chartered Institute of Marketing for established programmes in marketing. As this is a new programme starting in 2026, we aim to seek accreditation ahead of the programme start date, however this cannot be guaranteed at this stage. Accreditation status will be updated when new information is available. If you require any further information, please contact the University directly.
Entry requirements
A 2:2 Honours degree or above in any discipline. We do consider all applications where there is evidence of exceptional performance in modules relevant to the programme of study, significant relevant work experience or professional qualifications.
Pre-Masters programme for international students
The Graduate Diploma in Management run by the INTO University of Exeter Centre is a pre-Masters programme designed to enhance your subject knowledge, study skills and English ability. Successful completion of the Diploma (subject to achieving the specific grades of entry) gives students from overseas the skills needed for acceptance onto this Masters programme.
Please also see our guidance on essential documentation required for an initial decision on taught programme applications.
Entry requirements for international students
English language requirements
International students need to show they have the required level of English language to study this course. The required test scores for this course fall under Profile B2. Please visit our English language requirements page to view the required test scores and equivalencies from your country.
Course content
You will join an immersive learning environment that fuses forward-thinking marketing practice with the broader managerial skills necessary to guide organisations toward growth.
By studying at the University of Exeter Business School, you benefit from a triple-accredited institution that places research-led insights at the heart of its teaching. Exeter’s commitment to real-world relevance shapes your experience, from interactive discussions rooted in contemporary consumer behaviour to applied projects reflecting the fast-changing demands of digital platforms.
This programme’s unique focus on marketing as a management discipline means you gain a comprehensive toolkit: you will master strategic thinking, sharpen your financial literacy for evidence-based decision-making, and explore emerging areas such as sustainability and digital analytics. The combination of theory, case studies, and consultancy-style engagements promotes a practical mindset, enabling you to apply your learning to current industry challenges.
At every stage, you will be supported by academic experts who are active researchers and advisors to leading corporations, ensuring your studies remain linked to best practices and future trends.
- During the programme you will study modules totalling 180 credits.
- Please note that programme structures may be subject to change.
- Descriptions of the individual modules are given in full on the Business School postgraduate module list.
120 credits of compulsory modules; 60 credits of optional modules.
Compulsory modules
120 credits of compulsory modules:
| Code | Module | Credits |
|---|---|---|
| BEMM166 | Integrated Marketing Communications | 15 |
| BEMM069 | Marketing and New Product Innovation | 15 |
| BEMM778 | Applied Digital Marketing Analytics | 15 |
| BEMM827 | Marketing Technologies | 15 |
| BEMM068 | Managing Competitive Strategy | 15 |
| BEMM780 | Consumer Behaviour in the Digital Environment | 15 |
| BEMM800 | Foundations to Business Communication | 15 |
| BEAM045 | Accounting for International Managers | 15 |
Optional modules
Select 60 credits of optional modules:
Note A - Choose 15 credits from this list.
Note B - Choose 30 credits from this list.
Note C - Choose 15 credits from this list.
| Code | Module | Credits |
|---|---|---|
| BEMM115 | Marketing Analysis and Research See note C above. | 15 |
| BEMM128 | Brand Design See note A above. | 15 |
| BEMM782 | Digital Marketing Planning See note A above. | 15 |
| BEMM265 | Sustainability and Behaviour Change See note C above. | 15 |
| BEMM779 | Content Creation and Communication See note C above. | 15 |
| BEMM215 | Marketing in Practice See note B above. | 30 |
| BEMM118 | Strategic Innovation Management See note B above. | 15 |
| BEMM394 | Entrepreneurship: New Venture Creation See note C above. | 15 |
| BEMM786 | Service Design and Innovation See note B above. | 15 |
| BEMM463 | Marketing Analytics See note B above. | 15 |
Fees
January 2026 entry
UK fees per year:
£18,600 full-time
International fees per year:
£30,700 full-time
Scholarships for January Start
Our Exeter Excellence Scholarships are also available for applicants looking to study with us in January 2026 and applications for these scholarships will open in September.
Scholarships
The University of Exeter offers a wide range of scholarships to support your education, with £7 million available for international students applying to study with us in the 2026/27 academic year, including our prestigious Exeter Excellence Scholarships *. We also provide awards for sport, music and other achievements, as well as regional and partner scholarships with organisations such as Chevening, The Beacon Trust and the British Council. For more information on scholarships and other financial support, please visit our scholarships and bursaries page.
University of Exeter Alumni Scholarship
We are pleased to offer University of Exeter alumni beginning a standalone postgraduate programme in 2026/27 with us a scholarship towards the cost of your tuition fees. Full details can be found here.
*Terms and conditions, including deadlines, apply. See our website for details..
Teaching and research
Teaching and assessment
The programme is delivered through a mix of lectures, seminars, tutorials, guest lectures, presentations, case studies and project work.
Personal Tutor
You will be allocated a Personal Tutor who is available for advice and support throughout your studies, along with support and mentoring from graduates who are now in industry. There is also a Postgraduate Tutor available to help with further guidance and advice.
A research and practice-led culture
Our research is rated as world-leading or internationally excellent in the Research Excellence Framework (REF) 2021 and we believe every student benefits from being taught by experts active in research and practice.
Our research-led teaching is combined with practical experiences, so that you can apply your learning to real world scenarios. Upon graduation, you will have the skills and knowledge to pursue the career you want, wherever in the world you choose to work.
You will be taught by internationally respected academics who are at the forefront of their research. We draw upon disciplines across the social sciences and give emphasis to the dynamic nature of enterprise, global connectivity and the management and leadership of the global challenges that lie ahead.
The Business School is home to the following research centres:
- Centre for Entrepreneurship
- Centre for Excellence in Teaching and Learning
- Centre for Simulation, Analytics and Modelling (CSAM)
- Exeter Centre for Social Networks (ECSN)
- Exeter Centre for Leadership (ExCL)
- Initiative in the Digital Economy at Exeter (INDEX)
- Land, Environment, Economics and Policy Institute (LEEP)
- Research Methods Centre
- Tax Administration Research Centre (TARC)
- The Exeter Centre for Circular Economy (ECCE)
Careers
Opportunities to participate in employer-led sessions, business competitions, and guest lectures from seasoned practitioners further augment your classroom studies. By the time you graduate, you will have developed not only the creative and analytical capabilities that define a skilled marketer, but also the managerial acumen and leadership perspective that empower you to drive strategic decisions and adapt to evolving market landscapes.
With strong links to organisations across the private, public and not-for-profit sectors, and with professional organisations such as the Chartered Institute of Marketing (CIM) and the Chartered Institute of Personnel Development (CIPD), we ensure that your Masters degree is widely recognised in today’s global marketplace.
Your future career
Graduates of this programme will be prepared to step into roles across a wide range of industries where marketing drives organisational growth. Many will enter managerial positions that require both creative thinking and data-driven decision-making, such as Marketing Manager, Brand Manager, or Product Marketing Lead. Others may find opportunities in digital agencies or consultancy firms, working as Digital Marketing Specialists, Marketing Analysts, or Client Strategy Consultants.
The degree’s emphasis on integrated communications, financial literacy, and practical project experience also opens pathways in corporate strategy or innovation management, particularly in sectors like technology, consumer goods, and financial services. Some graduates will leverage these skills to develop entrepreneurial ventures or join fast-growing start-ups, where the ability to innovate rapidly and communicate value to stakeholders is highly prized.
For those who wish to continue their academic journey, the rigorous, research-informed curriculum provides a sound foundation for pursuing advanced study at doctoral level.
Across these career routes, graduates benefit from the University’s strong links to professional networks and its commitment to ongoing personal development, ensuring that the knowledge and capabilities gained remain relevant in the face of shifting market demands.
Developing your skills and career prospects
The University of Exeter Business School provides a range of support to help you develop skills attractive to employers. Visit our postgraduate Business School careers service web page for more information.
Triple accredited Business School
AMBA, AACSB, EQUIS
Top 5 in the UK for Marketing
4th in the Complete University Guide 2026
Top 10 in the UK for Business graduate prospects
Complete University Guide 2025
Top 10 in the UK for world-leading research in Business and Management
(Based on research rated 4* and 3* in the Research Excellence Framework 2021)
